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hotel advertising

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    ??

    Wang Meng and the others don¡¯t accept money, so there¡¯s no way Yi Xiaohai won¡¯t give it.

    Furthermore, it is unrealistic to rely entirely on Wang Meng and the others for development.

    Yi Xiaohai hopes to establish an information window to promote the company through the hotel's official website, using multimedia network technology to introduce the hotel's business service concept, guest room information, hotel corporate culture, etc. in various ways such as text, pictures, animations, and video promotional videos.

    Effectively promote the hotel through the Internet information platform to achieve the purpose of improving the hotel's image.

    At the same time, we give full play to the interactive characteristics of the Internet website and understand hotel customer needs and feedback through functional modules such as bulletin boards, hotel reviews, and online bookings.

    Establish an effective information communication platform between the hotel, customers and the public.

    Furthermore, the official website needs to provide an online booking platform for the hotel, establish a complete online booking service system, improve the efficiency of booking management, and attract more potential customers to book.

    His plan can be simply described in words, maybe only a few hundred words, but it requires technical implementation, which cannot be done in a month or two.

    at present,

    China¡¯s Internet technology is in its infancy, and many functions need to be implemented and require a long time to study, such as streaming media technology and so on.

    Wang Meng and the others will definitely not be able to handle so much work, and they will need the involvement of a third party or even a fourth party.

    The quotation is to let Yi Xiaohai know how to cooperate in the best interest of everyone.

    After hearing what Yi Xiaohai said, Wang Meng scratched his head a little embarrassedly.

    Yi Xiaohai said that hotel booking, order query and database establishment are indeed not complicated.

    But he didn¡¯t expect that after Yi Xiaohai finished explaining it in detail, he realized that it was not complicated at all, it was simply a massive project.

    It is impossible for the five of them to complete it in a year, let alone a month.

    "Brother Meng, please record my requirements, what technologies need to be used, how long the development time may be, how much manpower is invested, etc. Please help with statistics. If the price and the ratio of capital investment are not clear, leave it temporarily and I will look for it later.  Accounting"

    Ji Cai, Zhang Wei, and Liu Shun have already written down all Yi Xiaohai¡¯s requests.

    Wang Meng was a little puzzled:

    "Xiao Hai, none of us know how to calculate costs. How about calculating them while developing?"

    Cost accounting needs to take into account all aspects, including manpower, material resources, etc.

    Wang Meng and the others had no way of starting.

    Yi Xiaohai thought about it and felt that it was indeed a bit difficult for them to calculate the cost.

    "Brother Meng, how about this? If you list out the specific development process, which technical difficulties need to be overcome, how many relevant technical personnel will be invested, and how long it will take to complete the project, this should be no problem."

    Wang Meng did not answer directly and looked at the old captain Zhang Duo.

    Zhang Duo spoke.

    "Xiaohai, the five of us have never done any large-scale development projects. The statistical figures can only be estimated based on small-scale development thinking. In fact, when large-scale projects reach a certain critical point, the number of people and workload may increase exponentially. We  The numbers given may not be accurate.¡±

    Yi Xiaohai didn¡¯t expect that it would be so troublesome to start a project.

    "Brother Duo, is there anyone with experience in this field who can help me calculate it?"

    The Internet is an emerging industry, and Yi Xiaohai really doesn¡¯t know similar talents.

    Zhang Duo has interned in a large company, maybe he can know a few of them.

    He thinks too much.

    The place where Zhang Duo interned was not a pure Internet company at all, and there were very few talents in this area.

    It seems that we can only go to wy directly.

    Yi Xiaohai asked Wang Meng and others to calculate the cost, mainly because he trusted them and the quotation would not be inflated.

    With their quotation as a reference, he would not turn a blind eye when negotiating.

    Now it seems that we can only ask wy to quote directly, and there is nothing we can do about overearning.

    Yi Xiaohai asked Wang Meng and others to set up the big framework first, and he would figure out the rest by himself.

    After sending Wang Meng and the others away, Yi Xiaohai and Zhao Yu continued to discuss hotel operations.

    The long-term plan is for the travel agency to cooperate with the official website and adopt a two-pronged approach to ensure the hotel¡¯s future market.

    But in the short term, these strategies will not be effective. Yi Xiaohai needs to revive the hotel's business in a short time.

    The best way is to advertise.

    "Xiaohai, we have invested a lot in national advertising. Our hotel business in other places is not bad. This will?Would it be too wasteful?  "

    Zhao Yu heard that Yi Xiaohai wanted to advertise nationwide, and he was a little disapproving.

    "Brother Zhao, you misunderstood me. The nationwide advertising I mentioned is not what you think."

    Yi Xiaohai showed a cunning smile.

    The hotel currently has too few branches, and the cost-effectiveness of investing in national advertising is indeed relatively low. Yi Xiaohai is not that stupid.

    "At the end of the year, the hotel will hold an annual meeting. I plan to make this annual meeting more grand, invite more big stars to come and support, and hold an annual meeting concert. By then, entertainment media, newspapers and weeklies across the country will report it. We  As long as a little public relations is spent and a small amount of money is spent, it can have a very good publicity effect.¡±

    "Xiao Hai, the celebrities we invited are not very famous and the effect is not good, but those big names are difficult to hire, and the appearance fees are not low"

    "Don't worry, it won't cost a lot of money, and the reputation you'll get will not be small."

    With Yi Xiaohai's status in Xiangdao, it is not a problem to invite a few celebrities. Besides, Hua Ye has a very wide network of contacts in Xiangdao's entertainment circle. It is no problem to invite the entire Xiangdao entertainment circle.  "

    Zhao Yu then remembered that Yi Xiaohai¡¯s property in Xiangdao was amazing, and this was really not a problem for him.

    "Xiaohai, I wanted to find an image spokesperson for the hotel before to increase the hotel's popularity. It just so happened that this time I also took care of it."

    ¡°Are you looking for a good candidate?¡±

    "Xie Yanan"

    Yi Xiaohai smiled a little obscenely: "Brother Zhao, I didn't expect you to be interested in Xie Yanan?"

    Xie Yanan is a popular little girl in Asia. She is beautiful and can sing well. It is said that she is the idol of young boys and the killer of middle-aged men.

    I didn¡¯t expect that Zhao Yu knew about her.

    Zhao Yu was a bit dumbfounded: "I was considering the hotel's positioning, not chasing stars."

    "I see."

    Zhao Yu shook his head, too lazy to explain:

    "The hotel itself is positioned as affordable but high-end. Xie Yanan is now the little queen of Asia. She has a sweet appearance, a very good reputation, and is very friendly to the people. She is very consistent with the positioning of our hotel. She is well-known enough and is the most suitable candidate"

    "Okay, I'll choose her. You should report it to the relevant departments. There are still about ten days before New Year's Day. Time is tight. I need to contact Xiangdao. They don't know if they have time."

    "Then I'll make arrangements right away."

    "Wait a moment,"

    Yi Xiaohai called Zhao Yu:

    ¡°There are also some activities that we can take advantage of the popularity of the New Year¡¯s Eve concert to organize together, so that we can continue the topic for about a month, which is very worthwhile"

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