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Yi Xiaohai knew nothing about Qin Junlong¡¯s actions. Accompanied by Wu Xinyu, he went to Baida Shopping Mall and Daxi Supermarket to inspect the work.
Baida Shopping Mall is a time-honored large department store in Jinling. It is located in the most prosperous location of Xinhua Road. It is one of the shopping malls that Jinling people like to visit most.
??It covers an area of ??13,000 square meters and has a business area of ??50,000 square meters. There is an endless flow of customers every day, which can be said to be making money every day.
As for why such a cash cow was sold, and how Jingnan Group acquired it, it¡¯s a long story.
??????????????? In a word, if you are rich and have good luck, that¡¯s it.
After the Baida Shopping Center changed hands, there were no personnel changes and the original operating model was maintained.
It will not change in the future.
Because department stores are not the main development direction of Jingnan Group, supermarkets are.
Daxi Supermarket has a different positioning. It is mainly located near a residential area. It is not as prosperous but has sufficient customer flow.
The supermarket is much larger than the Devon Plaza store of Baixing Supermarket, but its profitability is not high.
Yi Xiaohai found many problems after a simple stroll.
The overall decoration of the supermarket is too dark, the environment seems depressing, and the shopping experience is very poor.
The display of goods lacks scientificity and does not fully stimulate consumers' desire to consume.
In particular, the unreasonable interior design of the supermarket and the unsmooth passenger flow directly led to a decrease in the purchase rate and customer retention rate.
There are several big taboos in supermarkets, one of which is unreasonable movement lines.
There are several types of moving lines. Among them, the external moving line mainly considers a series of issues that consumers have from leaving the door to entering the store.
My parents¡¯ Baixing Supermarket branch suffered from low customer flow and store entry rates due to the inconvenient external circulation.
Yi Xiaohai suggested providing a shuttle bus to properly solve the transportation problem of customers, and the business will get better.
This is the importance of moving lines.
The main problem of Daxi Supermarket is that the internal passenger flow is not smooth, which makes shopping inconvenient for consumers and even causes congestion.
Only by solving the problem of internal passenger flow and carrying out targeted layout can we improve the passage rate, stay rate and purchase rate of supermarket customers and promote product sales.
For example, the product display is arranged around the customer flow curve to facilitate customer purchase, extend customer shopping time, and expand the role of related product sales.
In addition to the passenger lines, there are also unreasonable cargo lines for replenishing goods and putting them on shelves, which directly affects work efficiency and even affects customers' shopping mood.
Seeing the poor environment and design of Daxi Supermarket, Yi Xiaohai finally understood why the supermarket was still losing money in such a superior location.
¡°There is only traffic, but you can¡¯t convert the traffic into sales, everything is in vain.
Details determine success or failure, and the former boss of Daxi Supermarket failed in the details.
But Yi Xiaohai also has to thank him, otherwise Jingnan Department Store would not have the chance to win this strategically located supermarket.
If Yi Xiaohai hadn¡¯t said it, Wu Xinyu really wouldn¡¯t have known that Daxi Supermarket had so many problems.
Of course, you can¡¯t blame him.
He is a newbie and doesn¡¯t know much about the retail industry. He accepted such a big stall all at once. It¡¯s great to be able to do such a good job.
Yi Xiaohai can give him time to grow.
"Find some time to renovate, straighten out the structure, and then reopen. At that time, the name of the supermarket will also be changed, and it will be replaced by Baixing Supermarket"
"I'll start on this matter right away"
"Let's do this. I'll send you a person who has some experience in retail. You can learn from him. I'll also give you a martial arts secret book. You'll be better off if you read more"
Yi Xiaohai thought of Li Mingyu from Beijiang.
Regardless of whether Nanguo Supermarket can successfully acquire it, Jingnan Department Store will definitely acquire three other unknown supermarkets.
There will definitely be a lot of things that need to be sorted out by then.
Yi Xiaohai is very lazy, he doesn't have so much time to spend on this.
At this time, Li Mingyu wine can play a role.
He directly determines the general direction and Li Mingyu executes it, which saves him a lot of worry.
As for the Beijiang side, the two supermarkets have entered the formal stage, and there should not be any big problem without Li Mingyu.
The worst case scenario is that Li Mingyu will have to run in both directions.
But thinking about the current traffic problems, he also had a headache.
A 2-hour drive is really too long?, Do you want to spend money to build a bridge or tunnel or something?
If people knew what Yi Xiaohai was thinking, they would definitely say that he was just showing off his wealth.
In order to make it easier to go home, we actually have to invest in building a tunnel.
It is estimated that only Yi Xiaohai, a loser in the world, can do this.
Yi Xiaohai had a meal with Wu Xinyu, taught him some experience, and then went to Jinling Cold Food Factory alone in the afternoon.
The manager of the cold food factory was quite enthusiastic when he saw Yi Xiaohai, but when Yi Xiaohai talked about the purchase price, he was very insistent.
Yi Xiaohai noticed that he seemed helpless, so he didn¡¯t continue to ask questions and just said he wanted to take a walk in the factory.
The manager prepared to accompany him, but Yi Xiaohai refused.
Yi Xiaohai wanted to inquire about the situation in the factory, but he would not dare to tell the ordinary workers.
It is now October, the cold drink business has come to an end, and the soda business should be pretty good.
But the entire factory¡¯s production lines were shut down, making it look very depressed.
Yi Xiaohai found a few people playing cards in the workshop.
He didn¡¯t get into the topic directly so that others wouldn¡¯t be wary.
"My family is a dealer and we have cooperation with the factory. I haven't had any goods recently, so I came over to take a look."
Yi Xiaohai gave cigarettes to several workers and made up an identity.
The few players playing cards had no doubts.
Since the factory does not allow outsiders to come in casually, there should be no problem if Yi Xiaohai comes in openly.
A few people continued to play cards, and Yi Xiaohai squatted aside to see if he had any ideas.
Soon, he got acquainted and started asking questions.
"Brothers, the factory was going well a few years ago, why did it suddenly stop?"
¡°This matter, it¡¯s not the inaction of those people that caused the factory to become like this!¡±
They had relatively straightforward personalities and did not have any defensiveness. They did not need Yi Xiaohai to ask any further questions and directly explained the situation in the factory clearly.
Jinling Cold Food Factory is affiliated to Nanjiang Provincial Food Corporation.
In recent years, some foreign sodas and cold drinks have entered the Jinling market, and some products of the cold food factory have been affected.
Life was already difficult, but the head office kept diverting funds from the cold food factory.
The external competition is fierce, the internal competition is constantly drawing blood, the cold food factory is getting more and more depressed, and the situation is getting worse day by day.
Starting from the beginning of this year, if we don¡¯t have money to pay wages, we will use soda drinks to offset wages.
Later, the production lines were stopped, and the cold food factory was completely finished.
"Actually, if the head office allocates some funds, we can rush there this summer. Alas, it's a pity"
Many people in the factory have already found another way out. They are considered the last group of people, and they don¡¯t know how long they can persist
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