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Hotel positioning (2)

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    ??

    Just as Qin Feng guessed,

    Before opening the hotel, Yi Xiaohai had a relatively systematic plan in mind.

    There are many types of boutique hotels, and what he wants to create is not just one type.

    Yi Xiaohai knows very well that Yi's Resort Hotel is an urban business hotel, but it also has some elements of a fashion hotel and a lifestyle boutique hotel.

    This model is relatively easy to be replaced because it lacks features.

    is the easiest to replace,

    But this model is the best way to cultivate people and the best link between past and future.

    If we pull out hotel employees now, they will be qualified to work in five-star hotels, and they will also be able to easily gain a foothold in various types of theme hotels.

    Yi Xiaohai will have many choices in the future.

    "The reason why Yi's Resort Hotel adopts the current model is not only to train and cultivate talents, but also to cater to the market"

    " Get up in the morning, make a cup of coffee, look at the beautiful scenery of the Bund, enjoy a sandwich, or walk hand in hand with your lover on the beach at night, blow in the wind, imagine this scene, you will find it very beautiful, very beautiful, but in China  How many people can accept it"

    The differentiated development mentioned by Qin Feng is very necessary.

    Yishi Resort Hotel will definitely follow this path in the future, but not now.

    " Let me calculate the calculation for the building on the Bund. The construction and decoration will cost 500 million. According to our hotel standards and with a lot of atmosphere, the entire hotel can have up to 50 rooms, each  The room costs 1,000 yuan a night. If it is full every day, it will cost 18 million yuan a year. Taking into account other consumption, the annual turnover will be 20 million yuan. Not counting annual repairs, the cost will be recovered in 25 years"

    "Even if we don't consider the cost issue, if we use this store to advertise, we still need someone to stay there. The room fee of 1,000 yuan is enough to choose a good five-star hotel in Shanghai. What do you think consumers will do?"  The choice"

    " Of course, I also know that you don't necessarily want to open a store on the Bund. You just used this incident to remind me of the direction of the hotel's development. I want to thank you for this, and your vision is also very accurate"

    As Yi Xiaohai said,

    Qin Feng and Yi Xiaohai recommended the Bund not necessarily to open a store at that location, but more to remind Yi Xiaohai to pay attention to the positioning of the hotel.

    He didn¡¯t expect that a house in that location on the Bund would be so expensive.

    ¡°If the price of that building was 500 million, he wouldn¡¯t feel the need to buy it and open a hotel.

    Because the first factor that companies consider is adding value and making money.

    ? 25 years is too long for a project to pay back its capital.

    Even if you renovate it midway, you will never get back your money.

    "Boss, there is another location in Shanghai that is more suitable for opening a store. I have asked someone to inspect it. When he comes back, I will sort out the materials and give them to you. As for the Bund, I will not consider it for the time being"

    Yi Xiaohai suddenly shook his head:

    "No, buy it"

    From the perspective of a business, that position cannot be chosen because actual costs need to be considered.

    but,

    Starting from Yi Xiaohai¡¯s personal preference, he wanted to buy it.

    Wake up in the morning, make a cup of coffee, look at the beautiful scenery of the Bund, enjoy a sandwich, or walk hand in hand with your lover on the beach in the evening, blowing in the wind

    Yi Xiaohai found out that it was a pity that he did not go to sales.

    He was actually moved by what he said.

    I have a house facing the sea, with spring flowers blooming,

    Although the Bund cannot face the sea,

    But there are sunny beaches and spring flowers blooming,

    very perfect.

    Qin Feng was still thinking, only a fool would spend 500 million to buy such a small place.

    Here, Yi Xiaohai said to buy it.

    His waist was almost missed by Yi Xiaohai.

    "Boss, do you want to buy it?"

    Qin Feng felt that he must be hearing hallucinations.

    ¡°Otherwise, Yi Xiaohai made a slip of the tongue and said something wrong.

    He has to confirm it.

    Yi Xiaohai himself felt a little embarrassed.

    In the last second, he went from market analysis to corporate perspective, and after a comprehensive summary, he said: That property cannot be bought.

    The next second he told Qin Feng that he wanted to buy it.

    He felt ashamed of his fickleness.

    "Let's buy it"

    ? ? ? ? ? ? ? ? ? ? ?Hai Hai was thick-skinned, his face remained calm, and he decided seriously.

    ¡°From a cost perspective, it¡¯s not necessary, but Magic City is different from other cities. The consumption level here is high, so everyone should be able to accept this type of hotel. Even if the business is not good, it¡¯s good to use it as a business card for the hotel¡±

    Regardless of whether Qin Feng believed it or not, Yi Xiaohai believed it anyway. He slapped himself in the face without knowing it hurt.

    Qin Feng looked at him, a little dumbfounded.

    ?????????????????????????????????????????????????????????? We have said so much about love, all for fun, but these last few sentences are the key point,

    He feels that Yi Xiaohai is so casual

    But he could only keep these in his heart, and he still nodded to show that he understood.

    "The house auction should be held recently, right?"

    "The specific date has not been determined, but it should be this month"

    "Notify me directly when the time comes and I will go there in person"

    When Yi Xiaohai bought the property, business was secondary, but mainly for his own romance.

    He even wants to live by himself,

    But it¡¯s too luxurious, so I don¡¯t want it anymore.

    "The information on another property has been sorted out and sent to my room. Now I will tell you about some problems in the hotel. You can record it and sort it out. Then send it to me via email"

    Yi Xiaohai discovered some problems with the Magic City Hotel and was going to summarize them and send them to Zhao Yu and Guan Yun.

    He didn¡¯t want to type it himself, so he was lazy and asked Qin Feng to do it for him.

    Qin Feng took out a pen and paper and waited for Yi Xiaohai to point out the problem.

    ¡°There are several problems with the guest rooms in the Magic City. First, the rooms lack safes and small refrigerators. They are all equipped in the superior suites. Ordinary rooms are subject to actual conditions. Second, the kettle wire is too short and the power strip is not in the right position.  It¡¯s too high and the whole kettle is a little crooked when boiling water. I need to change a batch of kettles"

    "Third, the hair dryer is located on the backhand, which is very inconvenient for guests to use, and the power of the hair dryer is too small"

    After Li Xuanyu arrived at the hotel, he was sweating all over, so he took a shower.

    When Yi Xiaohai was helping her blow dry her hair, she discovered a problem with the hair dryer.

    Ordinary people use their right hand, but the hair dryer is on the left.

    Although it¡¯s just a minor problem, some customers will find it a bit annoying.

    ¡°¡­The comb in the room is of poor quality and breaks easily. Let¡¯s see which company provided it¡­¡±

    Li Xuanyu took a bath, which aroused two points of dissatisfaction in Yi Xiaohai.

    It also made Yi Xiaohai suddenly think of a question.

    "The price and quality of some supplies in the hotel room are all compared with the market. If these manufacturers use ordinary things to cheat the hotel's money, the company, including relevant sales staff, company legal persons and key leaders, are all included in the list built by Han and Tang Dynasties.  Blacklist system"

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