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Discuss supermarket business

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    ??

    When the first ray of sunlight in the morning shone through the glass on Yi Xiaohai's face, he opened his eyes in a daze.

    ??Picked up the watch and glanced at the time, then closed his eyes again with the quilt between his legs.

    Ten minutes later, Yi Xiaohai sat up from the bed and looked at the bright sunshine outside the window. He felt particularly comfortable.

    The insights he gained after talking to Zi Muyu last night made him examine some of his thoughts and behaviors.

    After rebirth, because he wanted to make up for some regrets in his previous life, Yi Xiaohai had very strict requirements on himself.

    career, and strive to make it bigger and stronger.

    Love pursues perfection from holding hands to growing old.

    Friendship, he hopes to never leave.

    He wants to do his best in everything, and he wants to keep everyone he cherishes by his side.

    But he found it was possible.

    ¡°Whether it¡¯s the past life or this life, it¡¯s impossible for him to develop all people and everything according to his ideas.

    So he let go of his obsessions and allowed himself to live a more casual life.

    When he is in a good mood, Yi Xiaohai likes to reward himself with a delicious meal.

    It¡¯s a pity that the vegetables in the refrigerator are spoiled, there are no eggs, only frozen and hard meat.

    Giving up the idea of ??making breakfast by myself, I simply cleaned up the house and set off for Beijiang.

    Yi Xiaohai did not notify his parents that he was coming back, so when he got home, Yi Daoming and Cheng Suping were not there.

    I called my parents and asked them to come back to discuss important matters.

    An hour later, my parents returned home.

    Cheng Suping made a face as soon as she entered the door: "You brat, why do you have time to come back today? Don't you have to go to class?"

    "Do you still need to ask? This bastard must have skipped class again!"

    Yi Xiaohai was startled.

    He was so busy coming back to discuss his grandfather¡¯s affairs that he forgot about the fact that he still had to go to class.

    "Mom, why are you guys coming back so slowly? I've been waiting for a long time"

    Cheng Suping sneered: "Answer the question honestly first, are you skipping class?"

    ¡°I really didn¡¯t skip class, the department gave me a holiday!¡±

    "Stop talking nonsense to me, why is the department on holiday?"

    "I helped the department win the school basketball league championship. The department took the team out for vacation, but I missed you, so I didn't follow them out. I came back to see you"

    Cheng Suping's face showed a smile: "You have some conscience!"

    Yi Xiaohai thought to himself: Fortunately, he is smart, otherwise he would have been scolded.

    After his parents sat down, Yi Xiaohai did not directly talk about his grandfather, but asked how the supermarket business was.

    Cheng Suping sighed: "The business of the Devon Plaza store is good, but the business of the Koubei New Store is a bit bad"

    "The Koubei store has opened? I remember that at the end of March, we still hadn't found a suitable house?"

    Yi Daoming said in an angry tone: "It's already the end of May, two months have passed, and the supermarket has been open for half a month!"

    Seeing his father¡¯s appearance, Yi Xiaohai couldn¡¯t help but laugh.

    ¡°Dad, did you not tell me on purpose?¡±

    Yi Daoming's old face turned slightly red, and Cheng Suping couldn't help but laugh.

    "Your dad said that he wanted to make some achievements to show you, so he chose the location and opened the business by himself. Who knew that except for the good business for a few days since the opening, the business has been bleak in the past half month"

    Yi Xiaohai raised his eyebrows at his father: "Now you know my importance!"

    Seeing his son's triumphant look, Yi Daoming was so angry that he wished he could slap Yi Xiaohai.

    Cheng Suping gently patted Yi Xiaohai and said proudly: "Your dad has been thinking hard and can't find the reason. You should analyze it for him quickly, otherwise he won't even be able to sleep well while teaching, thinking about it every day"

    "That Li Mingyu didn't give you any advice?"

    "I have analyzed it, but there is no good solution"

    Yi Xiaohai shook his head, very disappointed with Li Mingyu.

    It doesn¡¯t matter if you have an arrogant personality or like to play with bureaucracy.

    But it¡¯s not enough even with such poor abilities.

    But now is not the time to take care of Li Mingyu. The main thing now is to help his father solve the business problems of the supermarket.

    "Dad, please tell me first where the supermarket is"

    "Just on Koubei StreetLing Ao Plaza¡­¡±

    Yi Xiaohai nodded. He knew the location and there were many residents nearby.

    "Dad, let me first analyze for you the reasons why your business is not doing well, and then tell you what to do"

    ¡°¡­Our Beijiang County town develops with Beijiang Street as the absolute center, the population is highly concentrated, and Devon Plaza is the center of the center, so we don¡¯t worry about passenger flow at all¡­¡±

    "The situation in Koubei is a bit special. Three major streets and two major groups have formed five centers. The concentration of residents is relatively low and the dispersion is serious"

    ¡°The key is that the distance between the five centers is relatively far. The supermarkets can only radiate to Koubei Street at most, and the passenger flow is very limited"

    Yi Daoming nodded: "Your analysis is similar to what Li Mingyu said"

    "That's not to say he is useless"

    Yi Xiaohai just felt it and made a mockery.

    "Now let's talk about ways to improve our business"

    ¡°¡­ If you want to do good business, advertising is indispensable. Not only must the advertising cover Koubei Street, but the other four centers must also know about the existence of Baixing Supermarket¡­¡±

    "In addition to advertisements, there are discounts in supermarkets. It is convenient for residents near Koubei Street to come and buy things. But why do residents in the other four places go all the way to Baixing Supermarket to buy things? It must be because the things are cheap.  Attractive to them¡­¡±

    ¡°The preferential activities should not only include discounts and discounts, but also give away consumer coupons"

    ¡°After the customer pays, corresponding consumption coupons will be given according to the amount of consumption. These consumption coupons can be used to deduct cash next time"

    "They have consumption coupons in their hands. The next time they buy something, they will definitely want to use the consumption coupons in their hands. In this way, they will continue to go to the supermarket to buy things. After buying, they will have consumption coupons again. In this way, customers  I was kept"

    Yi Xiaohai¡¯s method is a more classic marketing method in the future.

    ? Take advantage of many people¡¯s feelings of taking advantage and retain customers.

    ¡°¡­This is not the end yet, we need to be more proactive¡­¡±

    ¡°The employees of Koubei Vehicle Factory and Koubei Chemical Industry are well treated and most of them are not short of money, but they are not willing to go so far to buy things at Baixing Supermarket, so we have to stop providing transportation"

    ¡°¡­ Find a bus company to charter a few minibuses to carry passengers for free at two factories and bring them to the entrance of the supermarket¡­¡±

    "However, chartered buses need to be arranged according to passenger flow and time. If there are fewer people on weekdays, only two vehicles are needed a day. On weekends, when there are more people, you can add a few more vehicles and increase the frequency"

    ¡°Using this method of attracting customers, coupled with the use of consumer coupons, the supermarket can definitely increase the number of customers in a short period of time, and convert some of the customers into repeat customers"

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