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Duoduo Investment Company (4)

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    ??

    "Duoduo Investment Company is still in the stage of making small fuss, and there are many teachers with lots of money to give advice, so Yi Xiaohai doesn't need to take care of it too much.

    During this period, Qian Duoduo can practice her skills on her own. By the end of this year, she will officially appear on the stage of history.

    The rapid development of the Internet is coming.

    The company now has a project with a relatively large investment amount. Qian Duoduo wants to inspect it and takes Yi Xiaohai away with him.

    ??Duoduo Investment Company has three stores in Magic City, namely at Magic University, Jiaotong University, and East China University of Science and Technology.

    They stopped by to visit the sales departments of Shanghai University of Science and Technology and Jiaotong University, and finally went to East China University of Science and Technology because the inspection site was there.

    Speaking of snacks in Shanghai, many people think of crab shell roe, pan-fried buns, and Nanxiang steamed buns.

    But when it comes to the traditional attractions of the Magic City, many people may not be able to name them.

    ?? Pear paste candy was founded in the fifth year of Xianfeng. It has a history of more than 100 years and is one of the unique traditional snacks in Shanghai.

    Today they are going to the time-honored Wuji Ligao Candy located at the entrance of Huake Gate.

    The grandfathers of the Wu family have been selling pear candy at the entrance of Huake Gate since the beginning. After more than 50 years of hard work, the shop has become somewhat famous in Shanghai.

    After the grandson of the Wu family graduated from college, he took over the Wu Ji pear candy from his father.

    He studied economic management, so he thought of large-scale production of Wuji pear candy.

    But to set up a company, build a factory, register your own trademark, and make the industry bigger and stronger, you must first solve the financial problem.

    The marketing teacher of the third generation of the Wu family was the one who advised Qian Duoduo. Because of this relationship, he found Qian Duoduo.

    "The senior of mine opened the first branch in the Bund the year after he took over Wuji Ligao Tang. The annual turnover was 1 million yuan and the profit was around 200,000 to 300,000 yuan. Together with the main store of Huake University, there were two branches a year.  The store can earn about 250,000 to 350,000"

    "The initial investment for large-scale production is about 4 million. I think it is a bit too much, so I want you to give me some advice"

    Qian Duoduo asked Yi Xiaohai to go to the company today largely because of this matter.

    It has been half a year since the establishment of Duoduo Investment Company. Putting aside the crude oil futures, 4 million was the company's largest investment, so she was unsure.

    "Do you have a plan or something like that? Let me see"

    "No, but he will give me the plan today."

    "In addition to examining the turnover of the two stores, have you done any market research?"

    "No¡­¡­"

    Qian Duoduo looked at Yi Xiaohai confused: "How to do market research?"

    "Your teacher should have taught me this before, right?"

    "Hehe, tell me."

    Yi Xiaohai shook his head, Qian Duoduo was indeed a dawdling student.

    "The first point of market research is the consumer market and consumer needs. This is the center of all corporate activities. This includes many things. The most important ones are the size and structure of the consumer group, their purchasing motivations and habits, potential consumption  The size of the crowd, etc"

    Qian Duoduo looked confused: "How can I investigate so much data?"

    "Either find a research company or do your own research. It's more troublesome to do your own research. You can only stay in two stores and conduct research on each customer to roughly calculate the data. Of course, the longer the research lasts, the more the data will be."  precise¡­¡­"

    Qian Duoduo nodded: "I understand this, please continue"

    ¡°The size of the consumer market determines the factory¡¯s survival space, while the competitiveness and sales channels determine whether the product can be sold"

    ??Duoduo Investment Company takes the venture capital route, and market research is a very important link.

    The scale of investment projects now is relatively small, so it may not matter. However, in the future, investment projects will often cost tens of millions, and rigorous market research is necessary.

    Yi Xiaohai took this opportunity to teach Qian Duoduo.

    ¡°The most intuitive way to measure the strength of competition is to look at how many people are doing this business in the market. The more people there are, the greater the competition will be, but competition is not the key to whether a product can be sold. Sales channels are the most important.  Yes, if you have channels, even if the competition is fierce, you still have room to survive"

    ¡°¡­What remains to be investigated is the commodity resources and their composition related to this industry. Simply put, the supply price of raw materials is stable and unstable, the level of machine output, etc.¡­¡±

    "As for why we need to investigate these, I will use pear candy as an example.An example"

    " Assume that the national consumer demand is 2 tons of pear sugar candies per year, and there are 20 stores making pear sugar candies on the market now, with an annual output of 3 tons. Such a market is already saturated, and competition will be very fierce. It will not continue.  The need to expand production"

    "But this is not absolute. This involves the issues I mentioned about sales channels and raw material prices"

    "The national consumer demand is 2 tons, but the consumer demand in Magic City is only 0.5 tons. The market demand in other cities is 1.5 tons. At this time, if others can only sell in Magic City, you have good sales channels to sell to other places.  No matter how much you exaggerate the production, it¡¯s not impossible"

    ¡°¡­If your raw materials are cheap, your machinery is advanced, and your energy consumption is low, the price of your pear candy will be lower, and your competitiveness will be stronger than others¡­¡±

    Yi Xiaohai finally concluded: "All investments are for the purpose of obtaining profits. Your return on investment must be worthy of your risk, otherwise it will be meaningless. How big is the risk? It is not about just tasting whether something is delicious or whether the turnover is high."  What can be decided at a high level must be considered in all aspects"

    Qian Duoduo studied economic management. Although she didn¡¯t study seriously, she at least had a basic foundation and could understand it very quickly.

    Yi Xiaohai said it in detail and she could understand it.

    ¡°Then it won¡¯t take a long time for the company to decide whether to invest in a project?¡±

    "Generally speaking, when investing in a project that is completely stuck in the plan, it is best to investigate clearly. Even if it does not make money, you must ensure that you do not lose money"

    Yi Xiaohai instilled the principles of risk control into Qian Duoduo: "The investment you are making now is actually similar to venture capital. The core of venture capital is not the rate of return, but risk control. How to control risks within a controllable range is the key to an enterprise."  The secret to everlasting prosperity¡­¡±

    ¡°Of course, some small projects can¡¯t be that complicated, it doesn¡¯t matter how they come about, but those investments that will hurt the company if they fail need to be cautious¡±

    Qian Duoduo is clear: "Then I have to be cautious about this investment. 4 million is equivalent to 60% of the company's capital!"

    "I remember the last time I invested in crude oil futures, you must have made a lot of money, right?"

    "I have to find time to pay you back that money, and that money is not counted as the company's money."

    "Why, if you didn't make it with the company's money, why doesn't it count as the company's money?"

    Qian Duoduo shook his head: "Anyway, that's what you earned, not the company's!"

    "It's boring to be so open-minded. You made it with the company's money and took risks. Do you really think you just picked it up and you don't want it?"

    ¡°I don¡¯t want it anyway!¡±

    "If you don't want it, then I won't care about the company anymore"

    Qian Duoduo looked at Yi Xiaohai who seemed really angry. He pouted and said with some reluctance: "Then put it in the company's account first, and then use it if necessary"

    Yi Xiaohai smiled

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