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Chapter 432 Two thousand yuan is the main battlefield

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    As an online mobile phone brand launched by Blue Factory last year, iqoo, a brand new brand, has attracted the attention of many users. In the eyes of most users, the establishment of this brand can be considered a success.

    The most interesting thing about this conference is the speaker of this conference, Song Wei, who is also the product manager of the iqoo brand.

    After all, in the entire mobile phone industry, the number of your product managers is still very small, and Song Wei is wearing a short skirt today. Such an outfit can attract the attention of a large number of users.

    Even the popularity of the mobile phone released this time was snatched away by this product manager.

    This has also made many mobile phone manufacturers start to think about whether they should consider better ways to gain more popularity for their own company's brands.

    "Welcome all cool customers to attend this product launch! At this launch, we will release the new iqoo3 and neo series!"

    Song Wei saw the excited users online and off the field, and couldn¡¯t wait to directly announce the protagonist of this conference.

    The mobile phones released this time include the digital series for rice phones, and the neo series for the flagship series of Mihong mobile phones.

    As an online product that focuses on cost-effectiveness, iqoo has set its sights on rice.

    In order to gain a certain market share, he must do this and use the most limited time to gain more market, and direct hand-to-hand combat with Youshang is the best way to seize the mobile phone market from his friends.

    "The iqoo3 we released this time is a very comprehensive and gaming-oriented mobile phone. This time we also made a lot of designs on the appearance of the mobile phone!"

    As soon as Song Wei finished speaking, the screen behind her began to play the rendering of the mobile phone this time.

    As a mobile phone that focuses on gaming, iqoo¡¯s first mobile phone is relatively more gamified.

    The appearance design of this mobile phone is very consistent with the design of ordinary mobile phones. The camera adopts a centrally arranged design concept, which looks more suitable for daily use.

    This means that today¡¯s design team hopes to transform this mobile phone from a mobile phone that focuses on gaming to a comprehensive bucket phone that is more gamified.

    Judging from the renderings this time, the appearance of the phone this time is relatively ordinary. The phone comes in three colors: black, white and blue.

    The rear camera uses this year¡¯s most mainstream triple camera, and the front screen uses a hole punch in the upper left corner. The hole hole looks a little smaller than mainstream mobile phones.

    "This time we have made a lot of designs on the appearance of our iqoo3 mobile phone. Now the thickness of our iqoo3 phone is only 7.9 mm, and the weight of the fuselage is only 188 grams. Whether you hold it horizontally or vertically, you will have a good  Feel.¡±

    Song Wei is still very confident in this company's new mobile phone products. The design of this mobile phone is very suitable for consumers' daily habits.

    This means that this phone will be very comfortable to use.

    ¡°This time we used an OLED screen customized by Bright Silver Company on the mobile phone. The power consumption ratio of this screen is 20% lower than that of mainstream screens on the market, which means that this screen is more power-saving.  !¡±

    ¡°And this top screen supports 1080p HD+ resolution, 120 Hz refresh rate and 480 Hz touch sampling rate, and supports color temperature sensing, DC dimming, and can reach 1100 nits in terms of peak brightness.¡±

    Song Wei introduced this screen to all users with a smile. This screen can be said to be the top screen in the entire market.

    Of course, this mainly depends on the strength of Liangyin Company. Now Liangyin Company has completely replaced Samsung and has become the main supply chain manufacturer of screens for domestic mobile phone manufacturers.

    According to relevant statistics, more than 60% of domestic OLED screens are now produced by Liangyin Company, while 40% of LCD screens are produced by Liangyin Company.

    Liangyin Company relies on its high-quality screens to occupy more than half of the screen supply chain of domestic mobile phone manufacturers.

    At the same time, even companies like Apple are considering cooperating with Liangyin Company to obtain higher-quality screens and satisfy the high-quality of their mobile phones.

    Tianyu Huateng¡¯s series of suppliers have gradually been recognized by domestic mobile phone manufacturers. High-quality and low-priced supply chain components are what all mobile phone manufacturers need.

    "This time we have also made a lot of optimizations on the screen. First of all, we have adopted pressure-sensitive operation. Users can specify an area on the screen. When in this screen areanbsp; After all, the price of rice phone 9 is 3499, and the current iqoo is only one yuan cheaper than rice phone 9.

    People with a discerning eye can see the ambition of iqoo this time, and this time it may be that it wants to overturn the rice.

    "Of course, in order to allow more users to enjoy iqoo, this time the price of our mobile phones has been reduced by 200, starting from 3298 yuan, the price of 8+256g is 3498 yuan, and they all support 12 periods of interest-free!"

    Song Wei was determined to seize the market this time. After announcing the original price, she lowered it by two hundred, and offered 12 interest-free periods to attract more users.

    This time it seems that it is planning to knock out the Mi Phone 9.

    "It's a fight!"

    Tong Hao.  He was also watching the press conference of a friend of mine, and he found it very interesting to see the pricing of this time.

    It seems that in May of this year, all mobile phone manufacturers have completely concentrated their efforts and want to capture more market share from other mobile phone manufacturers.

    ¡°In addition to our digital series this time, we also released a brand new neo series!¡±

    Since iqoo has begun to fully benchmark against the rice company, and the digital series benchmarks against the digital series of rice phones, then a brand new series like neo will naturally benchmark against the z30pro of Mihong phones.

    After all, with the development of the economy, 2,000 yuan to 3,000 yuan has become the main price range chosen by many users.

    According to statistics, last year, an astonishing 29% of domestic users purchased mobile phones priced between 2,000 and 3,000 yuan, while those who purchased mobile phones priced between 3,000 and 4,000 yuan.  Only 14% of users use mobile phones above 4,000 yuan, and only 10% use mobile phones above 4,000 yuan.

    ? 21% of users purchased less than 1,000 yuan, and 26% purchased between 1,000 and 2,000.

    Judging from such statistics, the price is between 1,000 yuan and 3,000 yuan.  The market share occupied has reached 55%, and the market share of products priced below 3,000 yuan has even reached an astonishing 76%.

    However, from comprehensive data, the market share of models priced above 3,000 yuan is increasing day by day. Compared with 15% the year before, it has risen to 24% last year.

    It is estimated that as people¡¯s income levels increase, this proportion will increase year by year.

    But there is no doubt that no matter how it increases year by year, the price range that people are most concerned about is still the price range of 1,500 to 3,000 yuan.

    This is also the price range that major manufacturers pay most attention to, and every true fragrance machine basically appears in this price range.

    Iqoo, Mihong, Honor, and Pioneer are currently the four major cost-effective manufacturers in China, and their main battlefields are all in this price range.

    "Neo is a brand new series, so what it has is naturally good. Next, I will bring you the new iqooneo!"

    Song Wei attaches great importance to this new series of his own. In his opinion, this brand new series can bring more sales to the company. After all, its price range is relatively low, so it can naturally attract countless users.

    As soon as the words were spoken, a new mobile phone movie video method appeared in the public eye.  (Remember the website address: www.hlnovel.com
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