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As soon as 10:08 arrived, Zhao Riyue fixed his eyes on the computer screen. Although he was full of expectations, the final result made his whole heart feel cold.
In five minutes, his Honor brand only sold 150,000 mobile phones. After five minutes, the sales trend gradually slowed down, and there seemed to be no growth.
"this¡¡"
With the background data on Zhao Riyue's computer, he felt panic in his heart, and even a cold sweat broke out on his back.
The Honor brand is facing the market of phones worth less than 1,000 Yuan. In today¡¯s situation, it seems that only those consumers who have received coupons have purchased Honor phones, while other users have not continued to snap up Honor phones.
"Manager, there is news from the Rice Company. Their Mihong mobile phone was reduced in price at ten o'clock and has been on sale for nearly half an hour and has sold more than 700,000 units!"
The news of the employees who came to the office made Zhao Riyue feel empty instantly.
In the first sales volume of the Honor brand, not only did it fail to beat Pinnacle phones, but it also failed to beat Mihong phones. Such a record is really ugly.
Zhao Riyue can¡¯t express the pain in her heart right now. Under this situation, her Honor brand has already lost the first sales competition. This is a very fatal blow to the Honor brand.
"Mr. Zhao, your phone number!"
Just when Zhao Riyue was feeling sad alone, suddenly his cell phone on his desk rang.
Zhao Riyue looked at the name on the phone, hesitated for a moment, and finally answered the call. He knew that the result of his sales failure this time would probably disappoint the senior management.
Half an hour later, Zhao Riyue's body completely collapsed on his office chair. Now he threw the phone aside, feeling extremely frustrated.
This time, the Honor brand got off to a bad start. Not only did it lose its reputation, but its sales did not fully increase, which made the company's directors very dissatisfied.
Under this situation, the directors of the company put pressure on the chairman, forcing Ren Zhengwei to take certain actions.
Ren Zhengwei¡¯s final instruction to Zhao Riyue was to withdraw the current Honor brand and continue selling it as Huawei¡¯s series.
And asked Zhao Riyue to reduce the price of mobile phones by one hundred to two hundred yuan to promote sales and ensure that the goods in the warehouse can be completely sold.
Zhao Riyue¡¯s first results with the Honor brand are also very clear. Now canceling the Honor sub-brand is a very normal decision, but he still feels very uncomfortable in his heart.
Although he admired the sales of Pinnacle mobile phones, Zhao Riyue believed in himself that as long as he worked hard, Honor could achieve this level in the future.
Regarding the behavior of the rice company, Zhao Riyue can only swallow this bad breath, and one day he will definitely seek revenge from the rice company.
¡°Let¡¯s lower the Honor brand by two hundred, otherwise I¡¯m afraid the market will be swallowed up by Mihong phones!¡±
Zhao Riyue, a trembling staff member who stood aside, also temporarily reduced the price of Honor mobile phones in accordance with the decision made by the company's top management.
After all, in this situation, if mobile phones are piled up in the warehouse and cannot be sold, then it will be a real loss.
Although profits will be reduced if the price is reduced, profits can be supplemented by sales. Obviously, this low-price promotion method is the solution to the problems faced by Honor mobile phones now.
??Two hours before the Honor phone was released, the official website lowered the current price of the Honor phone to 799.
This is also unique in the mobile phone market. The price started to drop on the first day it was sold. This is simply a record.
As the price of Honor mobile phones dropped, his sales began to rise completely. In addition, the Mihong mobile phone was sold out at 2pm, resulting in the Honor mobile phone finally selling nearly one million units before 6pm. .
At Huafei Company, the elderly Ren Zhengwei was sitting at his desk, watching the battle between the three major manufacturers today. At this time, he also sighed silently.
The total sales of mobile phones today have basically reached nearly three million. This is a rare scene in the Chinese mobile phone market.
This also allowed Ren Zhengwei to see the hope of the Chinese mobile phone market. Although the Honor sub-brand was canceled and returned to the Honor series, Ren Zhengwei was not willing to withdraw from the thousand-yuan phone market.
"Haisilicon"What is the progress of the research and development of mobile phone chip processors? "
Ren Zhengwei looked at his daughter Meng Zaozhou beside him, and said to his daughter lazily.
As the saying goes, a tiger father has no dog daughter, Ren Zhengwei feels that his daughter is very capable, and even now a large part of the company's affairs has been handed over to his daughter.
"It's still being developed over there. After all, it's not easy to develop a new processor chip, but there should be progress soon!"
Meng Zaozhou looked at his father and said calmly, although Pinnacle Mobile has put a certain amount of pressure on domestic mobile phone manufacturers, such pressure is also a motivation.
Ren Zhengwei is still very much looking forward to the early production of the new processor as his company's chips are still in the research and development stage.
Although Huafei now has a certain reputation and scale in China, it is still not as good as big brands like Samsung and Apple in the international market.
And Ren Zhengfei understands that if a mobile phone company wants to truly go global, it must have its own characteristics.
The processor chips of mobile phones have this characteristic. Both companies, Apple and Samsung, have the technology to produce processor chips independently, so they were finally able to achieve a leading position in this world-class mobile phone market game.
Ren Zhengwei has been aware of this since four years ago and has been asking his subsidiary HiSilicon to develop new mobile phone processing chips. Now he seems to have discovered an opportunity.
"The technology of Huateng Chip is relatively mature. If you have time, you can also communicate with them and learn from their technology!"
Ren Zhengwei looked at his daughter handling the company's affairs and said calmly on his face.
As a business tycoon, Ren Zhengwei doesn¡¯t have much emotion about the current failure of the Honor mobile phone competition.
In his mind, it is normal for people in the mobile phone industry to have certain failures. The most important thing is to gain experience from failures, thereby promoting the development of their own mobile phone brands.
And in this game, he could see that the sales volume of Pinnacle mobile phone in the price range of 3,000 yuan completely defeated the sales volume of Honor mobile phone, and he saw a lot of truth.
Ren Zhengwei clearly understands the sales volume of a mobile phone. Although he can use cost-effectiveness to obtain sufficient sales, his core technology still determines the sales volume of a mobile phone.
Although the prices of mobile phones from international manufacturers like Samsung and Apple are very expensive, the internal configuration of their mobile phones is very good, and they also contain many core technologies.
This allows them to be far ahead of domestic manufacturers in terms of price and sales.
Science and technology are the primary productive forces, and a core technology is the core competitiveness of a mobile phone. (Remember the website address: www.hlnovel.com