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Chapter 21 Rice¡¯s Dilemma

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    ¡°The running scores of Nvidia¡¯s processors at the launch event were very high, not much worse than those of Xintong¡¯s processors!¡±

    The rice 3 product report that Lu Weibing brought in front of him turned to the aspect of processor performance. At this launch conference, Rebus, the general manager of the rice company, personally ran scores for the phone, and the score data  , to be honest it is not low.

    Seeing that Lu Weibing was very optimistic about NVIDIA's processor, Tong Hao couldn't help but shook his head.

    It can be said that the rice 3 mobile version launched by rice company can be said to be a relatively failed product among rice company's mobile phones.

    The main reason for the failure of this product is the processor of the mobile phone.

    Although Nvidia¡¯s mobile phone processor has very high performance scores, it is only high in performance and has very few optimizations for heat dissipation and Android systems.

    As a result, after the release of the Mi 3 mobile phone, there were many problems such as overheating, severe freezing, etc.

    In the end, the rice company could only use certain processor chips in the China Unicom version of the rice 3 series released later.

    "The running score of a mobile phone processor can be said to be part of the performance of the processor, but other aspects such as the heat dissipation of the processor are also crucial. You will see how big the rice company will be on this mobile phone this time.  The loss"

    Tong Hao looked at Lu Weibing in front of him with a calm look on his face. If the product released by the rice company failed this time, his company would just release a new product in November, so he would be a certain player in the mobile phone market.  share.

    "Dr. Tong, I understand, and this time Huaxing Optoelectronics' 5.1-inch LCD screen has been fully assembled, and the other party is willing to provide us with a total of 500,000 yuan!"

    Lu Weibing saw that his chairman did not completely regard the new product released by the rice company as a rival, so he did not say much, but talked about the cooperation with Huaxing Optoelectronics.

    With the help of Tong Hao, a shareholder of Huaxing Optoelectronics Company, Lu Weibing successfully signed a contract with the other party for a volume of 500,000 yuan on behalf of the company.

    With Tong Hao¡¯s management, this time Tianyu Company purchased these 500,000 screens at the lowest price on the market.

    Based on the price of 400 yuan per screen, Tianyu Company spent a total of 20 million yuan on ordering these screens this time.

    "The screen is ready. Just wait until the processor chip and the external screen of the mobile phone are ready, and then you can assemble the mobile phone"

    ¡°Instruct my colleagues in the design department to completely complete the design and appearance of the mobile phone in the next few days. This mobile phone will be an opportunity for our company to return to the first-class mobile phone manufacturer.¡±

    Tong Hao looked at Lu Weibing in front of him, looking forward to the release of his company's latest mobile phone.

    The mobile phones used this time are basically very high-end mobile phone accessories.

    In terms of mobile phone processor, it is equipped with a quad-core processor that is three years ahead of the mobile phone market. It basically beats all current mobile phone processors.

    The mobile phone is equipped with a 720p LCD Huaxing Optoelectronics internal screen, and the external screen is made of extremely strong tempered glass.

    ?????????????????????????????????????????????????? The products Tianyu Company chooses are also considered to be the leading accessories in the country.

    The 2-megapixel camera on the front and the 12-megapixel camera on the rear can be said to be basically on the same level as the current camera of the Mi 3 mobile phone.

    As for the battery life of the mobile phone, it uses a large 2000 mAh battery. It can be said that the battery capacity is basically at the average level of current brand mobile phones.

    ¡° However, Tong Hao¡¯s mobile phone also has certain shortcomings. In order to save the cost of his own mobile phone, the mobile phone he chose this time does not come with NFC and infrared functions.

    In addition, the sensor used is also the most common gravity sensor, and there is no motor in the mobile phone.

    This time, Tianyu Company¡¯s new mobile phone focuses on performance and screen operation.

    With the new mobile phone and the official version of the Tianxiang operating system that has not yet been fully released, Tong Hao believes that your strengths in these aspects are ahead of those of your competitors, and you will definitely become a hit in the mobile phone market by the end of the year or three.

    Even the Samsung S4, the king of mobile phones of the year, is not as good as the new mobile phones designed by our company in terms of basic configuration.

    ¡°However, Tong Hao understands that the long board of his mobile phone can be said to be very long, but the short board is also very short.

    Although the performance and parameters of my mobile phone are very good, in order to save costs, the appearance of the mobile phone is basically made of plastic casing.

    Even nowThe appearance designed by the company for mobile phones was also relatively ordinary, which made Tong Hao feel helpless. He could only go back to the appearance of all designs and redo them.

    ? Strive to give your mobile phone an appearance that does not hinder your mobile phone.

    Time flies, and everything speeds up. It¡¯s almost the end of October, and the Mi 3 mobile phone released by Rice Company has also fallen into the whirlpool of public opinion.

    The ultimate price-performance ratio of rice phones is still inferior to the extremely unsmooth operation process such as heating and freezing during use.

    Even Rebus of the rice company held several meetings to consider whether to discontinue the production of the rice three mobile version.

    "Nvidia's processor chips actually have such big drawbacks. Nowadays, fans are full of complaints. I'm afraid it will be very detrimental to the development of the company!"

    As the current vice president of the company and the manager in charge of mobile phone product sales, Lin Wenwu is very troubled by the current situation.

    The current production situation of the rice company is called hunger marketing, and there is a certain reason. After all, the output of the rice company's products is very small.

    It can be said that Rice Company launches the mobile phone market and sells it every month. This way to avoid accumulating inventory as much as possible is also a way for Rice Company to save costs.

    And now the rice company has just produced 200,000 units of the rice 3 mobile version, and something bad happened in the mobile phone market.

    On weekdays, after the goods of each product of Rice Company arrive, they can be completely cleared out within a day, and this batch of rice 3 mobile version goods have been on the shelves in the mall for almost three days.  In the end, only 50,000 units were sold.

    It can be said that this time the rice 3 mobile version was launched, both sales and reputation have reached a cliff-like decline.

    Rebus sat in the middle seat and looked at the data brought by his vice president, and began to regret it in his heart.

    It can be said that this time Rebus temporarily abandoned a certain Tong processor and used Nvidia's chip processor, which was the failure of the rice 3.

    Originally, Rebus wanted to use this method to break your company's mobile phone's dependence on the processor of Xantong, but now it seems that all his plans have completely failed, and he even needs to ask Xantong to sell it to you again.  Own processor.

    "Do you think it's okay to use MediaTek's processor chips? Use R&D's processor chips instead of Nvidia's processor chips!"

    Rebus still hopes that his company will not rely on Xtong. Now he even has another company in mind, and this company is MediaTek.

    MediaTek can be said to be a relatively powerful processor chip manufacturer in the world. Even the original Mihong mobile phone used its processor, and the final effect was pretty good.

    Although the processor of the R&D department is not as good as that of Xintong, its price is really cheap, which is why the Mihong mobile phone was so cheap when it was released.  (Remember the website address: www.hlnovel.com
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