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- ? Mid-Autumn Festival, red envelopes for all? !
Han Yuxin pursed her lips, understanding what Chen Yao meant.
??It is during the Mid-Autumn Festival that we hold a red envelope distribution event to distribute red envelopes to people across the country and spend a huge amount of money.
However, Han Yuxin felt a little strange: "There has never been a precedent for giving out red envelopes during the Mid-Autumn Festival?"
"The tradition is like this." Chen Yao tapped his fingers on the table: "The connotation of modern red envelopes is very different from traditional red envelopes. Sending red envelopes does not necessarily mean New Year."
Many festival cultures are driven by businesses. As long as they are attractive enough, they can become popular, just like the Double 11 Shopping Festival.
? Some shopping apps allow you to receive red envelopes every day.
For Legend Track, there are two major benefits to conducting a nationwide red envelope distribution activity.
First, let others who have not yet used Xinyu to socialize complete their social migration.
Why has no company been able to shake Tengxun¡¯s social empire for so many years? What is its core competitiveness? It is stickiness.
Especially because of the stickiness of social circles, a circle of relationships has been established in chat software, and many people are reluctant to switch to new platforms.
A person can leave alone, but he cannot take all his friends with him.
However, now Xinyu has completed the migration of about 70% of the social circle by virtue of its black technology.
Since it has covered student groups and office groups, the subsequent progress can be described as overwhelming.
At present, there are still a considerable number of middle-aged and elderly people and some "nail households" who have not yet migrated.
Second, increase the usage rate of Xinyu payment through red envelope activities.
In the era of mobile Internet, social software is not just a chat tool, things like WeChat have evolved into a daily life application.
Since it is life, payment is indispensable.
When playing with red envelopes, let everyone gradually get used to paying with your heart's content. Once you get used to it, it will become natural and you will never be able to do without it.
When one day a user shouts, "You can't live without your heartfelt words," then it will build a strong stickiness.
The red envelope activity is distributed nationwide. In other words, a huge amount of money is required.
Han Yuxin blinked her curious eyes: "Brother, how much red envelopes do you plan to send to people across the country?"
Without a large enough amount, it is unattractive. What¡¯s the point of paying a few cents?
Chen Yao had already thought about it, holding a pen and writing a long series of numbers on the white paper on the table.
10000000000!
Han Yuxin counted, and her eyes widened instantly: "You want to give out 10 billion red envelopes?"
"This amount cannot be less." Chen Yao looked very serious and would not hesitate to pay for the success of social software.
Han Yuxin was surprised: "Is this too much?"
In the past, other Internet giants have conducted red envelope activities and distributed red envelopes to people across the country, but they were only 1 billion!
Chen Yao did this, it is definitely the first red envelope event in history!
¡°You know, once it succeeds, it can bring so many things.
Don¡¯t say 10 billion or even 20 billion to 30 billion is fine. "
"Yeah." Han Yuxin understood.
??????????????????????????????????????????????????????????????¡
What¡¯s more, Xinyu is so close to the target, so he should kill him in one go.
This event has never been more important. Chen Yao has set up a team of 200 people to prepare for the research and development of red envelope products, marketing and publicity, etc
The Mid-Autumn Festival Gala is held in conjunction with Huangguo TV Station. It is sponsored by Legend Track and invites big-name stars, which will cost at least 50 million.
??The influence of Huangguo TV, in another parallel world, is equivalent to the level of Mango TV, and its influence is quite large.
In addition to online live broadcasts, offline arrangements are also being made rapidly.
Encourage more merchants to use Xinyu QR code payment, so that Xinyu Payment can cover offline physical stores.
To this end, an additional 8 billion yuan in subsidies will be provided to offline merchants.
For the success of Xinyu software, Chen Yao used all available methods and tricks.
The night of the full moon is the time of harvest!
¡¡
Return home in the evening.
As soon as he stepped into the house, he smelled the fragrance of lotus seed. Chen Yao looked towards the tea machine and saw Lin Yuhan cutting mooncakes.
"Brother, come here." Lin Yuhan held the plasticA piece of moon cake was picked up with a fork, and there was a small egg yolk on it.
It¡¯s almost the Mid-Autumn Festival before I know it. Although Chen Yao doesn¡¯t particularly like eating it, as a festive food, he only eats it once a year, and I think the taste is okay.
After pouring himself a cup of green tea, Chen Yao sat down, took the fork and took a bite.
"Ding dong!" the Xinyu software rang.
Glancing at the phone, she saw a message from Qin Yunzi. She was in Xiangjiang.
Meizizi: "My mother wants to see you. She said she wants to spend the Mid-Autumn Festival with you."
Chen Yao was stunned for a moment. In previous years, he spent the Mid-Autumn Festival with his mother. This year, he spent it with his girlfriend and her mother?
When you are thinking about how to reply?
"Ding dong!" Ouyang Mei sent a message.
Mom: ¡°Son, will you come back to celebrate the Mid-Autumn Festival this year?¡±
Chen Yao was stunned: ""
¡°On one side is my mother, on the other side is my future mother-in-law. It¡¯s a dilemma.
Simply
Prince Dark Horse: "I'll have someone take you to Shencheng, and we'll spend the Mid-Autumn Festival with Yunzi's mother."
The other party is silent for a short time and then replies.
Mom: "Okay, that's it. {Happy}!"
Prince Dark Horse: ¡°I¡¯ll book a luxurious dinner at the Riyue Bay Hotel.¡±
Lin Yuhan knew that it was a super five-star hotel with a minimum purchase price of 10,000 yuan. It would cost less than 100,000 yuan to eat a luxurious meal.
Mom: "Son, what did I teach you when you were a kid? Don't be extravagant, just find a restaurant."
She has relatively traditional thinking and conservative consumption. She has never understood some of the consumption concepts of young people.
Lin Yuhan was eating mooncakes and scrolling through Weibo when she suddenly came across the official Weibo of Huangguo TV Station.
Legend Track and Huangguo TV Station held a Mid-Autumn Festival party and a Mid-Autumn red envelope distribution event, with a total amount of 10000000000
Looking at the long string of numbers, Lin Yuhan's eyes widened, her fingers trembled, and the lotus paste on the fork fell off.
A full 10 billion!
With the corner of his eye, he glanced at Chen Yao's screen. His godmother was still trying to persuade him not to book a luxurious meal. She felt a little worried about the money.
Lin Yuhan found it funny and immediately replied.
Dark Sydney: "Godmother, booking a luxurious meal is nothing, your son is planning to distribute 10 billion red envelopes during the Mid-Autumn Festival!"
Mom: "{Shocked} Why?"
How can I explain to her about Internet marketing?
Prince Dark Horse: "Let's talk about it during the Mid-Autumn Festival. I'll send someone to pick you up at the Riyue Bay Hotel."
Then, he sent a message to Qin Yunzi, and the two families celebrated the Mid-Autumn Festival together.
Meizizi: "Okay! {Love you} {Blow a kiss}!" (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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