Rather than wasting time and money talking about prices, it is better to hold an auction directly.
Let the market decide, whoever pays more can take away the exclusive broadcast rights.
Chen Yao quickly explained the details of the matter to her, and Wang Linglong immediately got up to arrange the afternoon auction.
News of the TV series copyright auction spread at the trade fair.
The game rules are also out!
Different countries are divided into different auction houses.
Each country is divided into an auction area, for example, South Korea is divided into an auction house.
Singapore, Thailand, etc., their auction houses are all independent.
After the news was released, TV stations from various countries signed up to participate. Each country had 3 to 6 TV stations signing up. They all wanted to take away the exclusive copyright of "My Love from the Star".
Yes, exclusive copyright.
Only by obtaining the exclusive copyright can the TV station¡¯s interests be maximized.
As for the market response, they all have sufficient confidence. Before attending the trade fair, they fully evaluated the ratings potential of this drama.
At 3pm, the auction begins!
Japanese TV station auction house.
Area A on the third floor of Four Seasons Hotel.
Fuji TV, Osaka TV, Tokyo TV and other influential media companies in Japan participated in the bidding.
The auctioneer stood on the stage and said with a smile: "The exclusive copyright of "My Love from the Star" has a starting price of 40 million! Each bid must not be less than 2 million."
Chen Yao and Qin Yunzi came here and sat silently watching them bid. Si minus 75zho75zhongwen.comngwen.com Si
Fuji TV representative Kazuo Mitsui took the lead in raising a sign: "42 million!"
The representative of TV Tokyo raised a sign: "44 million!"
"50 million!" Osaka TV station called the price.
Mitsui Kazuo¡¯s face turned dark instantly. The original budget was about 40 million, but it was suddenly raised to 50 million. He decisively quit.
He curled his lips: "Madman!"
The bidding continues
"60 million."
The person who raised the price was NHK, one of the three major TV stations in Japan, and it directly raised the price by 10 million.
"65 million!"
"70 million!"
"80 million!"
"90 million!"
Listening to their crazy bidding, many people present were dumbfounded.
It¡¯s a TV series, is it really worth it? Aren't you afraid of losing money?
?Look at their expressions, they are so calm and calm, they don¡¯t look like they are getting carried away.
? Next, several TV stations withdrew from the competition, leaving three TV stations to bid.
In the end, the representative of NHK TV station shouted 98 million!
In an instant, the venue became quiet, and no one raised any more signs.
The auctioneer raised his hammer: "98 million for the first time"
98 million for the second time
98 million for the third time
make a deal! ¡±牺如 tianlaixsw.com 牺如
She banged the hammer hard.
The transaction price was more than double the starting price.
Mitsui Kazuo was stunned like a stone sculpture
I negotiated with Chen Yao this morning and said that the price of 80 million was too high and no one would want it.
But what¡¯s the result?
NHK TV station bought it for nearly 100 million!
You know, NHK TV station, in Japan, is the rival of Fuji TV station!
Regardless of the price, there is one thing that Mitsui Kazuo cannot deny, that is, the quality of the drama "My Love from the Star" is super high!
Watching his opponent get it helplessly, he now feels a little regretful.
The deputy director of NHK TV station stood on the stage and gave a simple speech. He was a middle-aged uncle who was a little short but very energetic.
She smiled happily and said: "I am excited to get the copyright of the stars.
This is not the result of impulsiveness. 98 million is within our budget. We are very optimistic about this drama and it will also be a huge success in Japan. "
It can create a 5% ratings in China, and he believes it will not be too bad in Japan.
Sci-fi romantic comedy, to put it bluntly, is about black technology, love and comedy.It is also very popular in Japan.
There is no such thing as a cultural difference that makes it difficult to understand or accept.
Auctions for other subdivisions have also ended.
Chen Yao received a call from Wang Linglong. In the South Korea division, SBS Seoul TV won the competition for 65 million.
The Singapore subdivision was taken away by New Media Group at a reserve price of 10 million.
Different zones have different base prices, which are determined based on their country¡¯s population and market.
??Created a new record.
It has become the TV series with the highest overseas copyright fees purchased by other countries.
??For example, a Japanese TV station once bought an American TV series, and the highest price was only 40 million.
In addition, TV stations in Thailand, Malaysia and many other countries have successfully filmed it.
The auction is over, sweeping across Asia!
Chen Yao's face showed joy: "Can you ask the staff to count the total transaction amount?"
The other party hummed and then hung up the phone.
After hanging up the phone, I discussed some details with the deputy director of Japanese TV. He hoped that the leading actor could go to Japan for promotion.
As for dubbing, Japan has very good voice actors. When they bring TV series back, they will find the best voice actors to dub them.
I spent more than 90 million to buy it, but I can¡¯t let the dubbing fail.
If this drama becomes popular, it will also benefit Chen Yao. It can increase his popularity in Japan. After all, he is the male protagonist in the drama.
At the trade fair, a large screen was erected to record the transaction data of the TV series in real time.
The media reporters who came to interview were all stunned by the amount for a long time!
¡°There has never been such a high transaction volume in the history of the trade fair!¡±
¡°Dr. Chen is great, he makes money and is famous!¡±
¡°Such a high price for overseas copyrights is absolutely unprecedented and unprecedented
If the latter happens, only Mr. Chen can break this record! "
The restaurant on the third floor of the hotel.
Chen Yaogang sat down, and Wang Linglong placed a piece of printing paper in front of him. This was a statistical report.
The above list lists the names of TV stations in each country, the auction prices, and the total transaction amount.
Not counting fractions, the total transaction volume is 210 million!
"It has exceeded your expectations, right?" Wang Linglong asked with a smile.
Chen Yao nodded. It was originally expected to be about 150 million. In the history of the Asian TV Drama Fair, no TV series has ever exceeded 100 million.
However, using the auction method, its price was severely pushed up.
And, it¡¯s pure profit!
??Broadcast in China, this drama has already recovered its costs, and overseas copyrights are completely pure profits.
There is no cost of 1 penny, 210 million is all copyright income.
Wang Linglong said: "This drama is the copyright champion of this Asian TV Drama Fair!"
Chen Yao put away the printing paper and asked: "Who is the runner-up?"
""Seoul Love Story". The transaction amount is only 50 million."
In other words, Chen Yao invested four times as many TV series as they did, completely crushing his opponents.
Sweeping across Asia, we deserve to be the copyright champion!
This Asian TV Festival brings fame and fortune! Mi He 75zhongwen.com Mi