Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in hlnovel.com -> Romance -> back to 1988

Chapter 138 Clothing Brand

Previous page        Return to Catalog        Next page

    You can search "Back to 1988" on Baidu to find the latest chapter!

    In 1992, there was no commercial pedestrian street on Shangxiajiu Road in Guangzhou, but it was already the most prosperous commercial street in Guangzhou, with hundreds of thousands of passengers every day. It was undoubtedly the goal of every businessman to open a store there.  Gao Liang has always wanted to open a branch there. The branch in the sports center is so popular, and the branch in Shangxiajiu is definitely a source of money.

    This kind of place can be said to be very expensive, and the rent and transfer fees are definitely not so friendly.  Gao Liang just wanted to open a stall with an area of ??a few square meters. But now she was told that it was a shop with an area of ??more than fifty square meters. Gao Liang couldn't eat it, so she thought of what Li Junyi had been looking for.  The brand store is planned to be rented out for Li Junyi to open a store.

    By this time, housing prices in Guangzhou had skyrocketed to more than 6,000 square meters per square meter, and the store transfer fees and rents were also rising accordingly.  The store that Gao Liang planned to rent required a transfer fee of 100,000 yuan. In an era when the national monthly income was only two to three hundred yuan, this was by no means a small sum, so it was not something that ordinary people could afford.  Li Junyi can get the money, but Gao Liang has done some calculations. According to the current consumption level of people, clothing pricing can only be moderate. It would be good for the clothing store to maintain a balance of payments in the short term, let alone make money. If  Coupled with this expensive transfer fee, the next few years will be like working for others in vain.  Gao Liang did not agree immediately.

    The location of this shop is very good, right on the main street. The shop owner advertises himself as a prosperous shop transfer. The so-called prosperous shop transfer means that the original shop owner starts the business and directly transfers the potential business to the next shop owner, so the transfer fee is  Ask for more.  In fact, Gao Liang only took a fancy to the location of this store, but she did not need the business of this store because she wanted to renovate it.  In order to rent this shop, she made several on-site inspections and found that this shop was not what the original owner called a prosperous shop, and the business was very slow.  It is said that it would be easy to sell a shop in such a good location, but the boss demanded a high transfer fee, so it has never been transferred.

    The shop owner kept hinting to Gao Liang and Li Junyi that many people were interested in his shop and wanted to rent it. Even when they came to inquire, other people came to inquire about the price.  Gao Liang felt that this might be a common trick used by store owners when transferring, creating the illusion that many people were rushing to buy his store, forcing Gao Liang and Li Junyi to make a hasty decision.

    However, Gao Liang and Li Junyi had already discussed it, and the transfer fee had exceeded their psychological expectations. Even if they didn't rent, they didn't want to be cheated.  The shop owner saw that Gao Liang had come several times and he really wanted it. He agreed to lower the transfer fee. The two parties bargained and finally reached an agreement with a transfer fee of 60,000 yuan.  Even so, he probably wouldn't make any money in the first two years. Gao Liang was interested in the development prospects here and felt that early investment was still necessary.

    Now that the store has been opened, the next step is to decorate it and recruit shopping guides.  Since it sells women's clothing, the decoration style should naturally be softer, and Gao Liang also gave a lot of suggestions.  As for the shopping guides, Li Junyi thinks it is better to recruit them directly from the factory. After all, the female workers in the factory have been engaged in garment processing and have a thorough understanding of the accessories and production processes. This makes them more professional and less difficult to train.

    So he selected five female employees in the factory who had junior high school degrees, good facial features, and outgoing personalities.  As for the store manager, Gao Liang believed that he needed an experienced person to take charge, so he had to recruit someone else.

    Now that we have a store and staff, the next most important thing is of course the clothing.  The two designers prepared for more than three months, and under Gao Liang's supervision, they finally designed a series of clothes.  In June, Li Junyi spent a lot of money to recruit a senior designer. With the new designer joining, the design aspect will be more complete.

    With the design draft, the next step is clothing production. July and August are the off-season for the clothing industry. When the factory is not busy, they focus more on their own clothing processing.  Each piece of clothing has been repeatedly pattern-making and adjusted, striving to be comfortable and beautiful, and strive to be successful from the first shot.  At present, the domestic clothing industry is mainly based on the processing industry. Most of the mid-to-high-end brand stores are foreign brands. Domestic clothing brands are very rare, so this area is almost blank.  Gao Liang knows that this is the best time for domestic brands. If you seize this opportunity, it will not be a problem to become bigger and stronger in the future.

    Now that we have a store and clothing, we should have a suitable brand name. Gao Liang has thought a lot about this brand name. Junyi is actually a very good name. Many big brands abroad are named after the boss himself.  Yes, but they sell women's clothing, not men's clothing, so it's not suitable.  Gao Liang mobilized everyone in the family to think of a name and planned to brainstorm a suitable name.

    Gao Liang¡¯s thinking is somewhat limited by the names of other clothing brands, so he has never been able to think of a suitable name.  Everyone also thought of many names, such as Yimei, ?A big intellectual beauty, she couldn't help but sigh at the high level of the makeup artist.

    The results produced by Gao Pan and Gao Shan are also very good.  Gao Pan has consciously controlled her weight since she started working. In addition to her recent breakup and moving out on her own, she is sad and worried. She has also lost a lot of weight, so her clothes just fit her. She has a gentle temperament and wears more ladylike styles.  The effect of the photo is also very good, especially beautiful and moving.  Gao Shan has a lively and smart temperament, and she looks extremely youthful and beautiful in the youngest clothes.

    Li Junyi was obviously very satisfied. He also specially selected a few photos of Gao Liang that he was most satisfied with, enlarged them and hung them in his office, so that he could see her anytime and anywhere when he looked up.  (Remember the website address: www.hlnovel.com
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report