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Chapter 131 Developing Territory

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    Back in Guangzhou, life is back on track. Everyone goes to work and goes to school, and everyone starts to get busy.

    Gaowei has reopened. The braised food in the store has become a major feature and it has many stable old customers. Gaoliang plans to open at least two more branches this year.  So she is starting to look for a suitable store now. They will be able to pay off all their debts in the first half of the year, and then they will have money to open a branch.  Gao Liang knew that it was still difficult for her to repay Li Junyi's money now, but as long as branches opened one after another, it was only a matter of time to pay back the money. Maybe in the future, her branches would open all over the country and she would earn more than Li Junyi.

    Li Junyi finally made a new move and started adding a design department to the factory.  Originally, according to Gao Liang's plan, they should have prepared it in the second half of last year, but they were worried about Zhu Wenwu's feelings, so they didn't rush it.  Now that Zhu Wenwu's factory is open, the debt will be paid off soon, so there is nothing to worry about. It is a good time to get out of work.

    After the Spring Festival is the peak recruitment season, Li Junyi sent people to the talent market to recruit on-the-job.  In the 1990s, the market economy was just beginning, and college students were still assigned jobs. Everyone was reluctant to let go of the stable job, and it was not a common idea to move north to south, so it was not so easy to recruit real talents.  It took half a month to recruit workers before two designers were hired.

    Gao Liang then said to Gao Pan, "If any of your colleagues have acquaintances, or if you have outstanding classmates who want to change jobs, you can introduce them."

    Gao Pan joked: "Can I recommend myself?"

    "Of course you can come if you want. Don't you want to design children's clothing?"

    Gao Pan said with a smile: "I'm just kidding, let's design children's clothing. I like making children's clothing. If Brother Junyi plans to open a children's clothing department in his factory, I can jump here."

    Of course, Gao Liang doesn¡¯t force his sister. Young people hope that they can rely on their own abilities instead of relying on their families: ¡°Then help me find someone quickly. We are in urgent need!¡±

    "Let me ask for you. There may be some. My colleagues have been working for several years and know many people." Gao Pan said.

    Within two days, Gao Pan¡¯s colleagues recommended a senior designer. Li Junyi finally breathed a sigh of relief, knowing that someone was here to take the lead.  Originally, Li Junyi had a good negotiation with him, and the salary and benefits were clearly explained, and he was even asked to be the design supervisor. However, on the official day of work, the other party did not come again.

    When Gao Pan inquired with his colleagues, it turned out that they thought the office environment was too remote and crude, which was far from his expectations.  Li Junyi was so angry that he said, "He only respects Luo Shan but not others. Forget it, forget it!"

    Seeing how disappointed he was, Gao Liang comforted him with some distress: "It's okay, let's take it slow. When we develop, he won't be able to get in if he wants to."

    ¡°Without him, I don¡¯t believe that my brand wouldn¡¯t be successful!¡± Li Junyi¡¯s arrogant temper came to the fore.

    They plan to take the brand route from the beginning, design their own style of clothing, and then open a specialty store.  However, the two existing designers may not be able to support the design of clothing for a brand store, because one is a young designer with only two years of work experience and has never served as a creative designer, and the other is just a very smart novice designer.  , are all young, which makes people doubt whether they can take the lead.  Everything is difficult at the beginning, so you have to do it first. Fortunately, they have experienced pattern makers to make up for the shortcomings in design.

    Gao Liang said: "It's too late to design summer clothes now, so let's design autumn clothes. If it takes a little longer, even if there are only two people, it should be in time." Here in Guangzhou, summer clothes will be in season in early April at the latest, so it is probably still a bit late.  It's already March, so I definitely won't be able to make it in time. Even if it is made, the peak sales season for summer clothes has ended, and they will all become unsalable items by then.

    Li Junyi said: "Well, that's what I plan to do. After I finish the first half of the year, I will have time to look for and decorate a new store."

    Gao Liang said: "We must first set the positioning of clothing. Only then can the designer's design be targeted to which group of people it is intended for."

    Li Junyi held his chin and thought for a while, then said: "It should be placed in the teenage stage, between sixteen and twenty-five years old? People in this age group love to dress up the most."

    Gao Liang thought for a while and said, "How about only designing women's clothing? Women are more willing to spend money on dressing up. Moreover, designers have limited manpower and there are too many types, which makes it easy to make shoddy products. Specializing in one category will result in higher quality."  Gao Liang has many years of experience. Clothing styles should not only be refined but also beautiful and comfortable to wear. Only in this way will they be more popular and the brand will have more vitality.

    "Which age group is that?" Li Junyi asked.

    Gao Liang said: "Between the ages of 18 and 28, you can design two types of products: one.?The more lively and brisk style is aimed at young women in their twenties, and the more mature style is aimed at career women.  In this way, the price is slightly higher than that for teenagers you mentioned before. Most women in this age group have already joined the workforce and have independent financial capabilities. Women are willing to invest in their appearance. As long as the clothes are beautiful, they are still willing to buy them.  of.  I know this better than you.  "Currently we can only target the mid-range market, not too high-end. After all, the per capita income level is there. When it becomes bigger in the future and the time is ripe, we will consider other aspects."

    Li Junyi felt that Gao Liang's analysis of the market was very reasonable: "President Gao is high and his actions are extraordinary. What he says makes sense. I listen to you. No wonder the ancients said, 'Marry a virtuous wife'. I understand it deeply."  He laughed, not to mention how proud he was.

    Gao Liang didn't want to be stunned by his ecstasy soup, and said: "Okay, let's ask the designers to discuss the specific style and positioning, so that they can design in a targeted manner. By the way, divide each department into  Call all the supervisors here and let¡¯s brainstorm ideas.¡±

    So the company held its first brand meeting, and everyone actively discussed it all afternoon. The designer finally understood the intentions of the two bosses, got an idea, and started designing the draft.

    From then on, after Gao Liang finished working in the store, whenever he had time, he would go to the factory to look at the design drafts, follow up on the design progress, exchange creative ideas with the designers, spark sparks, and give some opinions where appropriate.  She has worked in a clothing factory for many years and also opened her own company. Due to her career, she pays more attention to new popular styles every year. She has accumulated rich experience and has a better overall view than Li Junyi and these designers.  She also suggested that these designers go to clothing markets, fabric and accessories markets and other places to collect styles, expand their horizons, and deepen their understanding of materials. Clothes are nothing more than those components, and the differences are reflected in the details and materials.

    At noon that day, Gao Liang went to the factory to deliver food to Li Junyi again. Li Junyi put down his work, sat on the sofa to eat, and said jokingly: "My two designers have gone out again, saying that they were specially approved by you.  I'm not even allowed to take leave. Others say it's great to be a designer because you can go out and play every day and still get paid."

    Gao Liang smiled and said: "Whoever has the ability to be a designer, I will let him go out to play. But you also have to give them a task list, how many clothes to design, and when they should submit the work.  Explain clearly, otherwise there is no sense of urgency, and you really think that going to work is just a trip."

    Li Junyi said: "I have listed some of them. They are in a black folder on my desk. Go and take a look at them to see if there is anything else you want to add."

    Gao Liang stood up to get the folder, opened the book, and saw that it was clearly listed, including the quantities and requirements for T-shirts, shirts, jackets, pants, skirts, etc.  Gao Liang picked up the pen and wrote something: "I added a windbreaker, take a look."

    Li Junyi leaned over to take a look: "Okay, Mr. Gao has the final say. Let them draw the picture first, and then choose after they finish the drawing."

    Gao Liang closed the book and asked Li Junyi: "How much do we owe Brother Zhu?"

    Li Junyi said: "There are still 100,000. It will be almost there by the end of this month. How is your store going?"

    Gao Liang looked at him in surprise: "What store?" She didn't mention to Li Junyi that she wanted to open a branch.

    "A Gaowei branch, what other store can there be? The branch business is so good, open it quickly, I will have money to support you soon." Li Junyi said.  A year later, the house price in Guangzhou has risen to more than 4,000. While he admired Gao Liang's wisdom, he also gave up the idea of ??buying a house. Instead of tightening his belt to buy a house, it is better to seize the time to make money. He firmly believes that the speed of making money must be higher.  If housing prices are increasing at a faster rate, when you make money, are you still worried that you won¡¯t be able to afford a house?

    Gao Liang smiled sweetly: "I wish I had never told you about this. How did you know?"

    Li Junyi said: "You don't need to tell me, I also know what you are thinking. Don't I understand your thoughts? How about we open a branch in Shangxiajiu and try the effect? ??The customer flow there is very large. I think the business  It must be extremely hot.¡±

    Gao Liang found that his ideas coincided with his own. Could it be that after being together for a long time, their thinking habits would be synchronized: "But the cost will not be low."

    "Is one hundred thousand enough?" Li Junyi said without raising his head.

    Gao Liang smiled and narrowed his eyes: "Mr. Li is really rich. I like how generous you are. I will pay you back as soon as I make money." Shangxiajiu has such a large passenger flow, with daily sales of at least thousands, and a monthly profit of  Tens of thousands is possible. Even if you invest 100,000, you can make it back in one year.

    "No need to pay it back, just give me your pawn." Li Junyi raised his head and raised his eyebrows at Gao Liang.

    Gao Liang put his head on Li Junyi's shoulder and said with a smile: "We have to wait, let's take it on credit first." (Remember the website address: www.hlnovel.com)?We have to wait, let¡¯s take it on credit first.  "(Remember the website address: www.hlnovel.com
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