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Chapter 365 Brand

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    ??

    Because no matter what doubts they have, they always have to understand the product endorsed by Mr. Nie.  Especially those who may have bad intentions need to judge the correctness of Mr. Nie's behavior through the pros and cons of the endorsed products.

    Huang Shaowen originally thought that it might take some time for Nie Qisheng's endorsement to lead to the incident of smashing the refrigerator.

    After all, the big news at this stage is still the topic of "championship".  Everyone is busy, who has time to pay attention to your news about a small factory smashing a refrigerator somewhere?

    But I didn¡¯t expect that someone would actually involve Nie Qisheng¡¯s endorsement as a topic of ¡°worshiping money.¡±  The discussion sparked by this became even more heated.

    If Huang Shaowen had known about it, he would have arranged for someone to deliberately raise this topic.

    In short, the news of smashing the refrigerator spread almost throughout China.  There are almost no Chinese today who don¡¯t know that the refrigerators currently sold by Huaxing Mall are Haier refrigerators.

    ¡°Hey, do you know the one who smashed the refrigerator, Haer?¡±

    "Why don't you know that product endorsed by Nie Qisheng? You can see it on TV every day now."

    "This brand is incredible. I heard there were no major problems with a hundred refrigerators, but they were all destroyed. It's a pity to think about it."

    "People regard quality as life. Even if there is a little flaw, as long as the quality is not up to standard, it cannot be sold to consumers."

    "Can a scratch on the door of the refrigerator be regarded as substandard quality? I think this is just for show, even if they sell it at a reduced price, it's not bad."

    "That's right. If the price is lowered, you can raise enough money to buy it, right?"

    "You can't say that. Who knows what's going on if you're just showing off or not. I think if you really have money to buy a refrigerator, it's better to buy Japanese products, guaranteed."

    "Shouldn't we support domestic production?"

    "What kind of domestic TV do you support? You don't know what kind of crap the domestic TV I bought is. It's only been a few days since I bought it, and it has already been repaired three times. I don't dare to waste my money on buying any more domestic TV."

    "You can't say that. A TV is a TV and a refrigerator is a refrigerator. They are two different things."

    "What two different things, I think it's the same thing. You working in a state-owned factory, don't you know what you look like?"

    "What does it look like? How you look like working. Even if you say some sarcastic remarks, how do you know how others work in factories thousands of miles away? No wonder your factory is not efficient. I think there are too many people like you.  , that¡¯s not good.¡±

    "How do you speak?"

    "How can I talk? This is how I talk. There are five people and six people. If you talk a lot every day and don't do anything serious, I think your factory will close down sooner or later."

    "Hey, I think you are a bitch and want to fight, right?"

    "You want to do something, come on, come on. I've really disliked you for a long time. If you have the ability, come and see which grandson gets down first today."

    There was a commotion and a lot of people trying to break up the fight.  The shouting was louder than the thunder, but in the end the fight still failed to break out.  When everyone saw this, they understood that neither of them had any intention of fighting.

    So the fight was much more perfunctory, and the words gradually became less and less.  Suddenly I heard someone say that it was time, it was time to eat.  The group of twos and threes no longer cared about whether to fight or not, and dispersed in a hurry.

    As for the two of them, without the audience, of course, they also lost their anger just now and went home.

    In fact, people in any era are very smart.  They know in their hearts whether others are really deceiving them.

    But it¡¯s still not easy to get them to immediately accept the idea that the quality of Haier is good.  After all, compare domestically produced products with foreign products over the past few years.

    Everyone has basically formed a concept that as long as it is a foreign product, the quality must be good and it must be a good thing.

    As a domestic brand, Haier wants to start with word-of-mouth and branding in such social public opinion.  This kind of difficulty is actually very great.

    But even though many people still believe that Haier may be putting on a show, or it may not be a show, the quality of its products may still not be as good as foreign products.

    But there are still some people who are willing to believe in Nie Qisheng and domestic products.  Therefore, in a short period of time, Haier's refrigerator sales have increased significantly.

    ? Brand establishment does not happen overnight, especially in the current market situation where domestic consumers are superstitious about foreign products.

    Although this incident of Haier smashing the refrigerator, combined with Nie Qisheng¡¯s representative?, it has indeed achieved very good results, but if Haier cannot ensure that the quality of its products does not decline in the long term, Haier will not go very far in the end.

    For Haier, there is still a long way to go.  Huang Shaowen also knew what kind of person Director Zhang was, and the quality issue did not become a big problem in the end. This was an important factor in Haier's final success.

    For Nie Qisheng, the revelation of this news finally drowned out some of the controversy about whether he "worships money".

    What¡¯s wrong with worshiping money? Even if we, Nie Qisheng, worship money, we still worship money with a conscience.  Haven¡¯t you seen how much Nie Qisheng attaches great importance to the quality of the product he chose to endorse?

    This product attaches so much importance to quality, and Nie Qisheng also endorses this product, which means that the people smashing the refrigerator must be real and not a show.

    If it¡¯s fake, it¡¯s possible to fool us, but can it fool Nie Qisheng?  If he was discovered, wouldn't Nie Qisheng be a human being?

    From this we can conclude that their quality is really good!

    At the same time, it also shows that our Chinese factories can also produce good products!

    The official mainstream newspaper even wrote a special comment on this, saying that even if there is indeed a technical gap in factory equipment compared with foreign countries, this does not mean that our factories cannot produce high-quality products.

    Those companies that use various excuses to show that the quality of their products is not up to standard should learn from Haier's spirit of attaching great importance to quality.  Use this spirit to produce our own state-owned and higher-quality products.

    ¡°In short, no less than the previous Director Bu, this time Director Zhang became nationally famous at once.

    ¡°But compared to Director Bu, Director Zhang knows better what he should do now.  Media interviews continued, but Zhang Ruimin pushed almost as often as he could.

    Until he was so annoyed that he said, "Because I smashed a hundred refrigerators, and there is not much left before the delivery date signed with Huaxing Mall, I may be very busy in the near future and cannot be interviewed. Various reporters  My friend, please forgive me.¡±

    The media really can¡¯t find Zhang Ruimin, but in the face of such big news, they can¡¯t wait and do nothing.  Suddenly everyone discovered that there was another person who was not interviewed in this news incident. The responsible person of Huaxing Electric Mall was Fu Ping.

    By now, Fu Ping was full of praise for Huang Shaowen's methods.  Because of this, not only the brand reputation of Haier, but also the brand reputation of our own mall has also increased a lot.  (Remember the website address: www.hlnovel.com
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