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Chapter 1722 Box Office (1)

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    This year¡¯s Chinese New Year is earlier than usual, starting at the end of January.

    Director Ji¡¯s last year¡¯s modern anti-drug film ¡°Poppy¡± sold very well. Xia Siyu¡¯s performance was almost defeated by a senior in the film industry, and she missed the Golden Moon Award trophy.  This year's "The Hunt" is released, and it also has a chance to compete for the Golden Moon Award.

    Then there is "Sunrise". After Han Yifan's efforts and substantial profit concessions, he signed an agreement with the theater chain to ensure a certain film schedule and it will be released on February 14th, Valentine's Day.  This film has a literary style, after all, it is an adaptation of a play.  In order to balance art and business, Bo Yan did not show off his skills in the camera, nor did he edit the plot into pieces.  Based on the original work, certain modifications were made, and there was even a little easter egg in the end.  Since it is released on Valentine's Day, some emotional editing must be done.  It does not have as direct a critical meaning as the original work, and focuses more on describing the emotional entanglement between the male and female protagonists.  Anyway, the investment in "Sunrise" is not large. As long as the box office can exceed 200 million, the cost should be recovered smoothly.

    There was a period of conflict between "Catcher" and "Sunrise" in the later stages of the film schedule, but anyway, at the end of the release period, unless it is a blockbuster film, the garbage time in the later period is of little use.

    ???????????????????????????????????????????????¡­  Up to now, Xia Siyu still has nothing to gain.  Including this Golden Olympics, she still has four chances, but it is almost impossible to win three trophies with four chances.  Xia Siyu has become a Buddha herself, and she plans to go to Shang Feier openly and admit her failure when the time comes. She also sincerely believes that she is far from what her mother used to be.

    But admitting defeat for a moment does not mean that she will be depressed for the rest of her life.  She will continue to work hard and strive to get her own trophy as soon as possible in the future.

    On the eve of the Spring Festival, on the one hand, she is still filming this TV series, and on the other hand, she is about to start promoting "The Master" and "Sunrise".  Especially for "Sunrise", the drama promotion basically relied on her and Bo Yan.  Especially now, there are a large number of Bo Yan's fans who have lost their fans.  Although there is no backlash, the fans who remain are not as enthusiastic about promotion as in the past.

    The same goes for Xia Siyu. Because of the ups and downs in the past, she has few die-hard fans.  Although her popularity has increased recently, a large part of her are fans of her face and passers-by. The noble passers-by can at most go to the cinema and donate a movie ticket, but they will never publicize or criticize you, nor will they fight for you.

    However, with her and Boyan's names, they did attract a group of people's attention.  These days, traffic is no longer popular in the film market.  But Xia Siyu and Boyan still have box office appeal.  He is famous for his high-quality films and his acting skills are also good.  Xia Siyu, although she only has one supporting actress in Cannes since her debut, she has never failed at the box office.  In terms of commercial value, maybe she is even higher than Bo Yan.

    Especially when the two of them officially announced that they are true lovers working together to release a movie on Valentine's Day, it can really attract attention.  Han Yifan had previously negotiated with the theater chain. In the early stage, there were a large number of discounted movie tickets for ninety-nine yuan and nineteen-nine yuan to lure the audience to watch them first.  The film producers provide their own money to attract people to the cinema first.

    During this period, Bo Yan is busier.  In addition to filming the TV series, he was the director of "Sunrise". He also directed and shot the film himself. Although he did not edit the film himself, he provided advice.  The state of the final film can be said to be completely under his control.

    As I said before, in order to meet the needs of movie-goers, he cut a version of the film suitable for release on Valentine's Day.  But for the rest, he depends on the market's reaction, and may even make a director's cut of the artistic film that Gao Wan likes, which he originally had in mind.

    He asked Han Yifan, the drama director, Xia Siyu, and the director of "Spring Light" Sun Wujiu to watch this film. He also specifically consulted the master Yu Fenfei to make sure that there were no problems, so he went ahead with it boldly.

    Especially in order to cater to young people, his editors edited a very sweet and sour short play, and also did marketing that catered to hot topics, and put it on a certain music channel.  He and Xia Siyu also often appear on the official account of a certain movie to promote movies.  I also brought in Li Yiru, who plays the second female lead, and asked her to help with publicity.

    The publicity campaign of a certain sound is overwhelming, and it also cooperates with the officials to let them put in more promotion.  Other than that, there is relatively little marketing.

    Bo Yan has to be an actor, a director, and a part-time salesperson. It¡¯s a hectic mess.

    The end of the year is always the busiest time, but Bo Yan is probably too busy to touch the ground.  Especially for the marketing projects that he personally focused on, he would come back late at night every day and go out again before dawn.

    ¡°Moreover, there was a TV station that invited him and Xia Siyu to attend the Spring Festival Gala.  Just like the Spring Festival Gala on New Year's Eve of a certain year, theyI have to find time to practice rehearsals.  I wish I could break a second in half.

    Finally, it¡¯s the busy New Year¡¯s day.

    During this year¡¯s Chinese New Year, Xia Siyu and Bo Yan returned to Bo¡¯s house.  The Bo family was full of joy, especially since the old man was in poor health and left basically all of Bo Shi's businesses in the care of his cousin.  Even Xia Siwei could see the crisis that was brewing in the flames, and the flowers were blooming in the brocade. It was impossible for Bo Yan not to see it.

    ¡°Moreover, there was a TV station that invited him and Xia Siyu to attend the Spring Festival Gala.  Just like the Spring Festival Gala on New Year's Eve one year, he also had to take time to practice rehearsals.  I wish I could break a second in half.

    Finally, it¡¯s the busy New Year¡¯s day.

    During this year¡¯s Chinese New Year, Xia Siyu and Bo Yan returned to Bo¡¯s house.  The Bo family was full of joy, especially since the old man was in poor health and left basically all of Bo Shi's businesses in the care of his cousin.  Even Xia Siwei could see the crisis that was brewing in the flames, and the flowers were blooming in the brocade. It was impossible for Bo Yan not to see it.

    ¡°Moreover, there was a TV station that invited him and Xia Siyu to attend the Spring Festival Gala.  Just like the Spring Festival Gala on New Year's Eve one year, he also had to take time to practice rehearsals.  I wish I could break a second in half.

    Finally, it¡¯s the busy New Year¡¯s day.

    During this year¡¯s Chinese New Year, Xia Siyu and Bo Yan returned to Bo¡¯s house.  The Bo family was full of joy, especially since the old man was in poor health and left basically all of Bo Shi's businesses in the care of his cousin.  Even Xia Siwei could see the crisis that was brewing in the flames, and the flowers were blooming in the brocade. It was impossible for Bo Yan not to see it.

    ¡°Moreover, there was a TV station that invited him and Xia Siyu to attend the Spring Festival Gala.  Just like the Spring Festival Gala on New Year's Eve one year, he also had to take time to practice rehearsals.  I wish I could break a second in half.  (Remember the website address: www.hlnovel.com
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