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Free Web Novel,Novel online - All in hlnovel.com -> Romance -> door-to-door son-in-law Chapter 2551 business experience
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- Faced with Qian Hongyan's deception, Ma Lan was not led by her nose this time, but said to herself: "I don't understand stocks and futures, the risk is too high, and it requires a lot of capital, I still think It¡¯s easier to bring goods live, start from scratch, and you can do it with a mobile phone, and you can make a lot of money, and you don¡¯t lose much if you don¡¯t.¡±
Qian Hongyan hit her while driving and said: "If you want to live broadcast and bring goods, you must first have something attractive. You say old women like us, who can you attract to watch?"
Ma Lan muttered casually: "If it doesn't work, I'll sell it badly. I just said that my husband has lung cancer. Please help me."
Qian Hongyan seemed to have been stepped on her tail, and hurriedly said: "That's okay! Your family Ye Chen is considered a person with a bit of face now, you dragged Xiao Changkun to cheat money online at home, how embarrassing are Ye Chen's customers to know?" !"
Ma Lan curled her lips: "It's for making money, not for nothing."
Then, he said to Qian Hongyan: "By the way, what has that damn old woman been up to lately? Why don't you lend her to me for a few days, and I'll take her and Xiao Changkun with me to the outskirts of Jinling to rent a rural self-built house." Let¡¯s do a live broadcast.¡±
How could Qian Hongyan have imagined that Ma Lan had already found a way.
When I first thought of doing live streaming, I also saw other people's live broadcasts and short videos selling badly on the Internet.
After looking around, she found that those miserable anchors were not as miserable as she was.
Either their children are sick, or their husbands, wives, or parents are sick, but in their own situation, two elders who are paralyzed in bed, and an old woman who is buried in the loess to the sky, and I have been bullied by my mother-in-law for so many years. A coolie in a coal mine got pregnant unexpectedly. She was finally rescued and returned home, only to be beaten violently by her husband and rejected by her family.
Seeing that those who are not as miserable as herself can make money, Qian Hongyan changed her mind, and simply arranged the room, and she also started a live broadcast to bring goods.
? To say that Qian Hongyan¡¯s live broadcasts are miserable, that¡¯s really ready-made material. Xiao Changqian and Xiao Hailong are almost useless, lying on the bed, and don¡¯t even need to act.
Moreover, both of them had the hospital's diagnosis certificate, and there was a thick pile of certificates of various injuries. If you look at it with reference to the diagnosis certificate, the people lying on the bed are not two living people, but two tragedies.
Therefore, when Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizens' psychology and platform algorithms. The number of fans increased, and the retention effect of fans was excellent.
And Qian Hongyan's real money is much more than Ma Lan and Ye Chen guessed.
Because she sells badly and sells too badly, the things she sells are different from other anchors. She really doesn't pay for the order, and few of her fans will return the goods.
The return rate of the same product brought by others can even reach 50%, but as soon as she got started, she dragged the family to sell it miserably, and kept thanking, singing some sad songs, and thanking each other Her family helped Yanzi, making her fans more tolerant of her than other anchors.
Many people feel dissatisfied with buying things in her live broadcast room, but when they think of how difficult this woman is, her son and husband are paralyzed on the bed and she has to poop and urinate, and there is an old woman at home who looks like she won¡¯t live for a few years to take care of , I think the money is a good deed.
Qian Hongyan took advantage of this advantage, and unexpectedly lowered the return rate to less than 5%!
This time, Qian Hongyan's ability to carry goods was recognized by those brands.
Although the number of fans of Qian Hongyan is not as high as those top anchors, Qian Hongyan's fan conversion rate is high and the order transaction rate is also high, which makes the brand also increase her commission ratio.
Now the live streaming is very detrimental. Take the five towels that Qian Hongyan brought yesterday as an example. The production cost in the southern factory is about 15 yuan. Due to the huge order volume, they sent The cost of logistics is about two or three yuan, and the cost of storage and packing is added up, and the total cost is only twenty yuan, but the live broadcast sells five items for ninety-nine yuan, and the gross profit rate is extremely high.
However, brands also have their own weaknesses. What they are most afraid of is the high return rate.
In order to protect the interests of consumers, the platform gives consumers the right to return the product within seven days without any reason. Every time an order is sent out, the labor and logistics cost will cost five yuan. If the product is returned by the customer in the end, the order is worth one cent If I didn¡¯t make a profit, I lost five yuan. Moreover, generally speaking, when this kind of goods are returned, they have been opened by consumers, and the packaging is damaged. If you want to sell it again, you have to manually unpack and repack it. , The cost of going back and forth is quite a lot.
Therefore, once the return rate remains high, even if the gross profit margin seems to be high, the real profit of the brandRun space is not much higher.
However, Qian Hongyan was different.
In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bags that leak when half filled, almost no one will return them.
And Qian Hongyan herself is also very shrewd. She knows very well that if she brings bird¡¯s nest and skin care products that cost thousands of yuan per customer, although the commission is higher and she can earn more, if the consumer finds that something is not good, There is absolutely no such mentality of "just showing love", and I will definitely choose to return the product at the first time.
Therefore, she has her own business book. The first one is: the maximum unit price for a live broadcast is only ninety-nine, and must not exceed one hundred yuan. Only in this way can the return rate be minimized.
Because she knows that there is an upper limit to the love of consumers!
Nineteen nine to buy a bunch of garbage bags, twenty-nine nine to buy a bunch of plastic wrap made of disposable shower caps, ninety-nine to buy five towels that I don¡¯t know if they are pure cotton, even if the quality is not good, at least they can make do use.
Although the garbage bags are of poor quality, they can be decorated less;
Although I don't know if the plastic wrap is dry or not, it can also play a little role with leftovers;
Even if a towel cannot be used to wash your face, it can always be used as a rag.
Anyway, the price of these things is not high, and consumers just think of it as a way to show their love when they buy something. After all, seeing someone sending out water drops and being really touched, they have to donate a hundred and eighty yuan, not to mention that they can get goods, killing two birds with one stone. .
Moreover, it is very troublesome to return this kind of thing. You have to submit a return application for review, place an order to pick it up, pack it up and wait for it to come to your door, and finally pay the courier fee.
The courier fee itself is not transparent. Large customers only need more than two yuan, and they can send it anywhere in the country. Individual express delivery costs at least ten yuan to start.
Therefore, for consumers, it is more cost-effective to keep things than to spend a lot of trouble.
Just because she maintains a very low return rate, she also uses this to ask the brand to increase her commission.
For example, for yesterday's towels, if someone else brings them in, the commission for one transaction is 20 yuan, but because Qian Hongyan rarely returns them, her commission is as high as 30%, which is 30 yuan per order.
The brand side is also willing to give her a higher commission. After all, after all, the profit margin brought by Qian Hongyan is much higher than that of ordinary anchors.
And Qian Hongyan sold 1.1 million yuan yesterday. According to the 5% return rate, her commission before tax was as high as 310,000 yuan.
And yesterday was not the peak of Qian Hongyan's live broadcast.
The time for Ye Chen and the others to return was Saturday noon in New York time, that is, Sunday morning in China time.
After more than ten hours of flying, when Ye Chen and the others landed, it was Sunday night in China time.
The peak of live broadcast delivery is Friday night, all day Saturday, and Sunday daytime. On Sunday night, the traffic drops a lot.
Just two days ago, on Friday night, Qian Hongyan¡¯s live studio sold more than two million yuan. On Saturday, she broadcast two shows in the afternoon and evening, and sold a total of three million yuan. One and a half million more, on Sunday night, that is, last night, it was sold for 1.1 million.
That is to say, Qian Hongyan's live broadcast sales reached 8 million in one weekend, and the pre-tax commission is basically equal to this Mercedes-Benz big g.
Qian Hongyan dared to order a Rolls-Royce Cullinan just because she was making money so fast. After all, she only needed to pay one million up front to order the car. After one month, the full price of this Cullinan You've earned it! (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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