Under the market background of Xianshui Liquor in short supply, and with the tacit support of relevant county departments, Xianshui Distillery began to officially announce the first round of price increases. The price of a bottle of Xianshui wine with a unit price of 1 yuan and 5 yuan has been increased to 5 yuan.
Once the price was announced, the sales volume rose instead of falling, and the total sales of Xianshui Distillery unexpectedly achieved a historic leap.
Although it is necessary to pay attention to efficiency, the head winemaker of Xianshui is a state-owned enterprise after all. Wu Guixiang always believes that it is the best policy to use all funds for the development of the winery.
Compared with self-employed or large state-owned factories outside spending a lot of money to advertise, Wu Guixiang has never thought about it. This also accidentally played a role in reverse marketing, adding a layer of mystery to the image of Xianshui Wine.
Furthermore, Pan Lei cooperated with Xiaoxiao to offer suggestions for the new packaging of Xianshui Wine. Jin County has a lot of bamboo and wood resources, and there are many bamboo craftsmen themselves, so they tried to make a bamboo wine box by themselves.
Xiaoxiao looked at the initially baked wine box, thinking that it seemed a little too plain, and she should add some unique things. After thinking about it, she sewed a wine bag with Jinxian's self-dyed blue cloth, then put the wine bottle into the bag, and matched it with the wine box, which made it look very local.
The change of product packaging has aroused strong attention from dealers and consumers. Some people even began to buy Xianshui wine not to drink for themselves, but to give it as a gift purely for the exquisite packaging. In this regard, the packaging image of Xianshui wine has also become well known.
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Dong Fang passed the price war between Fangfang Feed and Dexin Feed, and finally the two sides shook hands to make peace. All kinds of deeds instantly pushed Dong Fang to the high ground of public opinion.
Since the reform and opening up, the order of implementation has been gradual. But at this time, many people in the domestic market are also worried. Compared with foreign companies that have advantages in all aspects, Chinese companies, as rising stars, obviously have a much weaker foundation.
If it is to compete with foreign-funded companies in the market, whether it will be defeated without a fight or quickly squeezed out of the market has become a hot topic at the moment.
?Fangfang Feed, as a small company located in a backward and impoverished mountainous area, dared to challenge a large multinational company, and was able to win a decent battle in the competition. This has to be said to give hope and enthusiasm to many people.
With the affirmation and support of provincial leaders, Fangfang Feed Co., Ltd. officially became a private company without a superior department in charge. Media reporters poured in for interviews. Compared with the low-key at the beginning, this time Dong Fang accepted the TV station's interview openly.
The reporter interviewed the heroic Dong Fang at the gate of Fangfang Feed's factory: "What do you think is the secret of Fangfang Feed's success?"
Dong Fang just pursed her lips and smiled: "It's too early to say it's successful. Fangfang Company still has a long way to go. But I've been telling our employees that we must never forget What is our original intention of making feed."
"That is to let the farmer brothers use our feed to raise high-quality good pigs, so that they can be sold at a good price. Of course, we all want to make money in business, but of course we should bring everyone together instead of eating alone. It is better to get rich. Only when everyone gets rich, can our company have the space and prospect to grow bigger and stronger.¡±
The sincerity of what he said really surprised the reporters from the provincial station. Dong Fang's words quickly became hot news in the province. People not only see Dong Fang's courage and determination in doing things, but also her unchanging pure heart. (Remember the site URL: www.hlnovel.com