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Free Web Novel,Novel online - All in hlnovel.com -> Prose -> The Half-Blind Woman s Hero s Journey Chapter 875 Selling Yourself
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As soon as Chu Lihua finished speaking, everyone almost exploded.
¡ª¡ª"Isn't it incredible? So much income in a day?"-
"It feels like they're obviously liars."
¡ª¡ª"It is estimated that many people know this story now, so there should be no point of reference for it?"
¡ª¡ª "What should we use as a gimmick? There is nothing here now?"
Seeing everyone discussing lively, Chu Lihua deeply felt their urgency.
The urgency of being self-sufficient in life.
Although he can now receive more than 400 fast subsidies from the state every month, the money is still far from enough.
In the end, everyone discussed and came up with an online marketing strategy-selling goods live.
After all, it is already a network society now.
Just, what to buy?
Moreover, no matter what, even if it is a live broadcast to sell goods, there must be some talent shows.
First of all, you need to record some interesting short videos and release them to accumulate fans.
With a certain amount of fan base, no one will watch the live broadcast.
Then, this needs to assign everyone's positions.
For example, the girl who is particularly good at singing is responsible for singing.
Of course, it is better to adapt the lyrics with talent.
There are also those who are responsible for compiling jokes and finding materials (that is, to read more of other people's and imitate or adapt.).
Because of the assignment, everyone took the task and dispersed.
However, in the future, we need to gather in the yard every day to discuss and improve.
As for the money obtained, except for the expenses of the small courtyard, it will be distributed according to work.
However, if the income is really not good, the small courtyard will also obtain everyone's consent to provide certain subsidies.
For those who are not good at words or talent, Qing Yunfei and Meng Xianxiang will teach them to edit the video.
Edit and process the videos recorded by everyone, such as adding subtitles, adding music, doing special effects, etc.
Because everyone started to get busy, Chu Lihua was thinking about how to make arrangements for the girl.
However, on this day, Lanzhi mysteriously disappeared.
What did Lanzhi do? No one knew, and several people were very worried about her.
In fact, Lanzhi was called away by the family of the father of the child in her womb.
They suddenly wanted to take Lanzhi for a paternity test.
Although Lanzhi was furious, but thinking about the situation of the child in the future and the compensation, she could only grit her teeth and endure it.
She didn't say a word the whole time, but cooperated with the doctor to take the samples.
The moment she walked out of the ward, she asked, "Can I go? Also, if you don't recognize this child, I think it's best for you not to take him away."
Lanzhi has struggled with this sentence for a long time.
In any case, the child is her own child.
Just like what Chu Lihua often said, "Children are the best gift God has given us."
Chu Lihua is discussing with everyone how to attract more fans.
A good video content must be creative, attract viewers to watch, embed products virtually, imprint the products in the minds of viewers, and trigger crazy forwarding from viewers.
In addition to the need to polish the title, the text introduction should also be very attractive.
As for the person who edits the video, he needs a certain ability of copywriting planning.
¡ª¡ª "I've worked in similar copyediting jobs before, so I'll share it with you.
In ancient Greece, there were two orators in Athens. At that time, foreign enemies invaded, and the two orators gave speeches, calling on everyone to rise up and resist.
After the first person finished speaking, everyone said: He spoke really well!
After the second person finished speaking, everyone said: Let's go, let's fight the enemy!
And what we have to do is to achieve the effect like the second orator.
The copywriting we are talking about is actually an advertisement to put it bluntly. The small video is just a medium, even if it is not for promoting products, it is just for promoting us personally.
The speech of the first orator may be a very good work. But the second speech can be called an advertisement.
The core of the work lies in the self-expression of the creator. But advertising needs to influence people, move people, and cause cognitive changes.
If an advertisement?If you get compliments like 'well said', that's not a successful ad. Just like the previous story, "Let's go, let's fight the enemy" is the real purpose of the advertisement.
At that time, I was selling all kinds of modern art. To put it bluntly, it was a modern imitation; given the shell of art, the price also added at least two zeros to the cost.
Now people use "heart-wrenching" to evaluate the quality of copywriting. Is walking with your heart the same thing? of course not! If you follow your heart, you follow the heart of the other party. If you can only move yourself, then it is not a good idea.
For example, many college boys chase girls and run to the girl's dormitory downstairs to light candles; but has he ever thought that girls will be moved by candles?
In fact, many girls don't know how to do it. Except for people like me! (Laughs) When I ran downstairs to light candles without considering the other party's true views and feelings, I was the only one who was moved. For the other party, I might not feel it, or even feel disturbed.
The same is true for many copywriting. The so-called heart-wrenching copywriting is just to move yourself, and the so-called golden sentences and witty words are just to feel good about yourself.
Some people use an extremely precise word to describe this kind of copywriting, which is called 'self-promotional copywriting'. I feel good about myself, but in fact, I just use the gorgeous language to cover up the emptiness of the content and the lack of thinking.
Everyone sees that a good copywriting is not equal to a good advertisement. If the communication target is not clear and the consumer insight is not enough, then no matter how good the copywriting is, it cannot save a bad idea;
A work of art is not equal to a good advertisement. If it cannot cause a change in cognition, it is only self-expression and cannot play the true function of advertisement;
A heart-to-heart copywriting is not equal to a good advertisement. If you can¡¯t consider the other party¡¯s true feelings, then it¡¯s just self-indulgence, and you won¡¯t be able to enter the other party¡¯s heart.
It can be seen that language, text, and video are actually just the appearance of advertisements. They all serve a higher-level goal and a larger set of logic; Failed.
The small video we recorded not only includes images, language, video, but also the copywriting of the cover introduction.
Bill Bernbach, one of the greatest advertising men of the twentieth century, once said a sentence that described the ultimate ideal of an advertising man: "We want to prove to the world that good taste, good art, and good writing, Can turn into good sales pitches. '
However, on the other hand, if there is no "good sales", then good taste, good art, and good writing cannot become good advertising ideas.
In the beginning, our purpose was to sell ourselves. "(Remember this site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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