Chapter 619 The "giant" who let Xianmi join forces
"Now Now You See Me" can be said to be Cao Xuan's most publicized movie in recent years.
He still attaches great importance to this movie. The country and Asia are fine, and the basic market is stable enough. As long as the quality of the movie and the publicity team are guaranteed, his presence is just icing on the cake.
Europe and the United States should do more. After all, Cao Xuan¡¯s film appeal in these places has not yet fully formed, and he intends to get rid of the position of a pure action star, so the movie "Now You See Me" is very important.
Considering the following Marvel series, "Taken 3" and the "Quick Chase" series that are likely to start filming.
"Now Now You See Me" is his only major non-action movie production in a short period of time, so it naturally holds a special place in Cao Xuan's heart.
"In fact, strictly speaking, the thief in the movie is mainly a demon, and his technique is magic. It can also be understood as magic, but this magic is not without logic, but some exaggerated interpretation based on reality"
? Beijing Normal University, School Auditorium
The main creator of "Now Now You See Me" held a fan meeting for college students here. Cao Xuan, the director and the main creators answered the students' questions.
Just now, because someone saw a lot of magic in the introduction and introduction, so they asked if it was a magic theme, and Cao Xuan responded.
Most of the magic in "Now Now You See Me" is based on evidence, and you can find some cracking or restoration techniques, but some of them are artistically rendered. If you insist on watching movies with real magic, you may be a magic fan. Will be very disappointed.
Cao Xuan also didn't want to make any "100% real magic gimmicks". To be honest, except for a very small number of real magic fans, the vast majority of audiences didn't care about the authenticity of these magic tricks at all.
And the core of the real selling point of "You Now You See Me" is not all magic, the visual effects and suspenseful reversal are the most important.
"Hello, you are the benchmark of Chinese-language movies. I would like to ask a digression, what do you think of the product placement in movies, such as Shuhua Milk in "Transformers 3"?"
As soon as this remark came out, the entire auditorium burst into laughter, and Cao Xuan couldn't hold it back.
A few days ago, "Transformers 3" was released in China, and it did not live up to the name of "the most popular Hollywood film series among domestic audiences".
Released on Wednesdays of weekdays,
On the first day, it still won the box office of 85 million +, and on Saturday, the single-day box office exceeded 100 million.
This is also the first movie in the mainland to have a box office of over 100 million in a single day. The previous two "Avatar" and "Let the Bullets Fly" failed to achieve this.
The first week's box office was 430 million yuan, which also broke the 308 million "Let the Bullets Fly", becoming a new film history record.
However, the downward trend of the box office in the next week was a bit steep, and the stamina was slightly insufficient, but even so, the cumulative box office exceeded 700 million yuan.
Under normal circumstances, such a movie will definitely be postponed. If there are no accidents, it is only a matter of time before it breaks through 1 billion+, and it is also the third 1 billion movie in the mainland.
With such a high box office, the movie is naturally very popular, but most of the actors in it are unknown to domestic audiences and have no psychological experience. What attracts the most attention of domestic audiences is not only Transformers and the plot, but also the placement of Chinese brands in it.
The Metersbonwe t-shirt on the hero's body has a close-up of a Shuhua milk with a trolley, a tcl TV turned into a Transformer, and a Lenovo computer.
No, Lenovo is an American company and cannot be regarded as a Chinese brand
But in any case, the appearance of these four brands well-known to domestic audiences in "Transformers 3" has attracted the attention of many people, especially Shuhua milk, which has been called "the best implanted Chinese brand".
There is another interesting thing here. It is said that Yili, the company behind Shuhua Milk, hoped that bumblebees could drink milk and make milk a source of energy for Transformers.
Of course this outrageous request was rejected, but the lines and close-ups were specially set for it. In addition, it is said that a pre-history was set for the milk and characters, and no feature film was shot in the finale.
It only took a few seconds for Shuhua milk to appear in "Transformers 3", but the advertising effect it caused can definitely be used as a classic marketing case.
Perhaps from the very beginning, Yili never thought of profiting from the placement of advertisements, but took a fancy to the gimmick of this matter and made a big fuss.
From a businessman's point of view, Cao Xuan even admired Yili's approach, but as a filmmaker, he didn't dislike it.
"The inseparable element of commercial films is profit, the box office is profit, copyright is profit, and advertising is also profit.
?A brief peace was formed for a moment, and they joined forces to besiege Guo Xiaosi.
This time, the people who eat melons can be very excited.
After a long life, Xianmi joined forces for the first time, and Guo Xiaosi can be famous in the annals of domestic entertainment and gossip.
With more attacks and fewer attacks, the Xianmi family is a perennial conquest team with explosive combat effectiveness. This time they joined forces, relying on the tacit understanding accumulated over the years of fighting life and death, the two sides sprayed Guo Xiaosi into autism.
Guo Xiaosi was accused of commenting on Weibo for three days, swiping the screen all the time, Guo Xiao four people and the "Little Times" post bar were exploded once, and the owner and a bar manager of "Little Times" even directly took the blame and resigned because the two People are angel fans.
To be honest, the power of the two teams joining forces is definitely multiplied and multiplied, and there will be no disadvantages. After the war is over, the two sides even feel a little sympathetic to each other and feel unfinished
However, Da Mimi didn't share the same goals with Liu Tianxian for long, and followed Cao Xuan and others to Japan and Europe to promote "You Now You See Me".
In the past two years, Damimi's popularity has been rising, and she is also well-known in Japan. As soon as she appeared at the event, several fans shouted "Honey Sauce".
Da Mimi has a bright smile. She hasn't experienced the welcome of foreign fans. This kind of "international star" taste is quite good.
As for Cao Xuan, he has long been used to his super popularity in Japan.
Just kidding, the box office of "Three Kingdoms: Red Cliff" is still at the top of the box office in Japan. Then ask how many overseas singers have the ability to hold a concert at the Tokyo Dome.
Cao Xuan's current popularity and influence in Japan, not to mention being the only overseas star, is definitely among the top three.
But Mr. Tao and the others didn't know this. Looking at Cao Xuan's rambunctious Japanese fans and the cheers of the tsunami as soon as he appeared, they were surprised and bitter.
To be honest, these days when they come to Asia to promote, they are almost in a state of being shown by Cao Xuan every day.
?It¡¯s a private jet, and it¡¯s China¡¯s Hollywood. When I was doing events in China, it caused a sensation as soon as it appeared on the stage. I didn¡¯t expect it to come to Japan, and it¡¯s still the same.
Let alone Cao Xuan, even Da Mimi is more beautiful than them.
After all, among this group of actors, the only one who can be called a well-known artist may be Mr. Tao, uu reading <a href="<a href="http://www.uukanshu.com"" target="_blank" >http://www.uukanshu.com"</a> target="_blank"><a href="http://www.uukanshu.com</a>" target="_blank">www. uukanshu.com</a></a> It was not popular before, and "Captain America" ??was pulled to Asia for publicity within a few days of its popularity.
Before this, they had never experienced top-notch treatment, and now they are being shown off.
Although this is not necessarily the original intention of Cao Xuan and Da Mimi, it is enough for several people to pick lemons.
However, that's not the end of their chia lemons.
After leaving Japan and going to Europe, although Cao Xuan's popularity is not as exaggerated as in Asia, he is still extremely popular, especially in English-speaking countries such as the UK, where he is treated like a superstar.
The only difference from Asia is that because "Captain America" ??had a good box office in Europe, Mr. Tao was taken aback this time.
Although he is far inferior to Cao Xuan, many people know him, as well as Juanfu, "Detective Charlotte" is a hit drama, and he is also considered a celebrity in Europe.
Mark Ruffalo and the others continue to be little transparent. The only consolation is that Da Mimi, who is not very popular in Europe, joined their team this time, watching Cao Xuan and the three of them chasing lemons ?