Boss Zhang looked at the report sent by the staff with mixed emotions and mixed feelings.
It's as if I took a day off on New Year's Eve, celebrated the New Year happily, and then watched the feces-like Spring Festival Gala; it's also like seeing other people having fun on the New Year's Eve, forcing the author to hide aside and type.
Well, plus a national football team playing in Vietnam
One word, heart tired!
And the reason why Boss Zhang has this mentality is also very simple, that is, a box office statistics form for summer vacation.
The above densely counted the box office data of relevant theaters and even specific theaters on August 3, and finally gave a total data.
Boss Zhang ignored the data of other movies, and only had two movies in his eyes, which were also the first and second in the overall ranking.
1 "Embroidered Spring Knife": 12.8934 million box office
2 "House of Flying Daggers": 2.9012 million box office
And just two days ago, the single-day box office of "House of Flying Daggers" was still in the range of 5 million to 6 million. Now because of the release of "Xiu Chun Knife", the box office has been cut by nearly half, and the single-day box office is only "Xiu Chun Knife". Fraction.
To be honest, before the release of "Embroidered Spring Knife", Boss Zhang was still very optimistic.
"House of Flying Daggers" exceeded 100 million in half a month. Although it lacks stamina and is obviously inferior to "Hero" from the previous year, it is also a thriving existence in the mainland market. .
Boss Zhang felt that although the release of "Xiu Chun Knife" might affect the box office of "House of Flying Daggers", it would not hurt the basic market.
And when "Embroidered Spring Knife" was actually released, Boss Zhang realized that he had underestimated the box office appeal of this movie and Cao Xuan.
Although the box office of 9.6 million on the first day was far inferior to "House of Flying Daggers", the trend of blockbusters has already been fully demonstrated.
It ranked third in the first-day box office records of theater movies released in the Mainland, second only to "House of Flying Daggers" and "Heroes".
And on the next day, under the condition of some word-of-mouth fermentation, the box office did not fall but increased, and won nearly 13 million box office.
The two-day box office exceeded 20 million, just from the momentum. It is not inferior to the previous "House of Flying Daggers" too much.
If there are no major accidents, according to the box office trend, it is only a matter of time before the box office of "Xiu Chun Knife" breaks through 100 million.
This result really exceeded many people's expectations.
The investment in "Embroidered Spring Knife" is not low, it can be regarded as the investment in publicity and distribution, and the cost of 30 million is real.
But this number is really not particularly high in the current film market.
Among the more prestigious films this year, Feng Pants' "A World Without Thieves" cost around 30 million.
However, because it is an urban theme, a large number of product placements have been sold, such as BMW cars, Carlsberg beer, etc. It is conservatively estimated that more than 10 million yuan can be recovered from the advertising operation alone.
Because of this, the cost of "Xiu Chun Knife" in this year's blockbuster has not become the youngest.
But aside from the Wang brothers and Feng Pants who are so searched and searched, the remaining blockbusters "New Police Story", "Kung Fu" and "House of Flying Daggers" basically cost over 100 million yuan.
The highest is "House of Flying Daggers", which claims to be 30 million U.S. dollars, converted into RMB 250 million.
Of course, it is not clear how much this "title" is worth. Anyway, Cao Xuan himself estimated that the scenes and actors of "House of Daggers" will definitely not cost 250 million yuan.
As for Master Xing's "Kung Fu", more money was spent on special effects. There are different opinions on the specific cost, but it must have exceeded 100 million.
As for "New Police Story", the cost is mainly the remuneration of the two superstars Cheng Long and Cao Xuan.
Cao Xuan is not very clear about the cost of the original time and space, but now, he estimates that the cost will not be less than 100 million.
Calculated in this way, the so-called 30 million cost of "Xiu Chun Knife" is not too much, and part of it is Cao Xuan's salary.
In conversion, the actual cost of the film is 20 million, which is enough to support the sky.
Under such circumstances, many people who only "input cost theory" are very conservative in the box office estimation of "Xiu Chun Knife".
The most in the mainland is 80 million, basically 40-60 million, plus the overseas box office totals over 100 million, which is slightly stronger than "When Men Are in Love".
But now "Embroidered Spring Knife" is actually released, and it has been fermented by word of mouth in just two days.
The brand-new combination of Old Freak Xu + Cao Xuan has delivered an answer sheet that surprised many people. Many film critics called "Xiu Chun Knife" a "new style of martial arts movie".
This so-called new martial arts movie is actually a very abstract evaluation.
When "Crouching Tiger, Hidden Dragon" was released, it was also called a new style of martial arts.In general, Huayi and Feng pants are almost in this mode.
It's just that Feng Pants basically only cooperates with Huayi, and the interests of the project are highly bound together.
Fan Xing and Xu Laoguai are more loose. Whether or not to cooperate in a project depends on their own considerations, but they must be closer than other companies and directors.
For example, for Mr. Xu's project, Fanxing has the absolute priority to invest, and the guaranteed share must be more than 50%.
Of course, Fanxing can only invest 10% or 5% if he wants to, but if Fanxing is optimistic about the project and wants to invest more, Mr. Xu will keep at least 50% of the shares, and Fanxing will independently produce the most.
Similarly, for Fanxing's resources and projects, Mr. Xu also has priority.
Not to mention, Mr. Xu's movie will be treated like his own in Fanxing Cinemas. This alone is enough to make many directors envy and hate.
The cooperation has been finalized, but the various details of the contract will be discussed later.
Anyway, the general intention is to get it done, those are small problems, and everyone is not in a hurry.
Cao Xuan has great ambitions, and he is not only aiming at Mr. Xu, he plans to get a few more directors.
Wait until the Fanxing Building is completed next year, and then announce it together, let the entertainment circle see the majesty of his boss Cao
Although the contract has not yet been formally signed, Old Freak Xu has already begun to enter the role. In his speech and demeanor, his attitude towards Cao Xuan is obviously much more respectful than before.
Such changes in details naturally cannot escape the eyes of the main creators of the "Embroidered Spring Knife" crew.
Wu Jing was foolish and bold, relying on his good relationship with Cao Xuan, he got this matter out.
For a while, the mood of the entire "Embroidered Spring Knife" crew was complicated.
?Old Freak Xu, the representative director of the Xiangjiang film industry, is not ranked in the top three in the comprehensive index of Xiangjiang directors, but can also break into the top five.
After "Embroidered Spring Knife", he is expected to return to the top, and even became the most popular Xiangjiang director at one time.
In the current environment where mainland actors are desperately trying to curry favor with the Hong Kong circle, Cao Xuan took the initiative to recruit this big man, which undoubtedly gave everyone a great impact.
? For a time, everyone had the illusion that they were fawning over the Hong Kong circle, and the Hong Kong circle was fawning over Cao Xuan.
Well, it can't be regarded as an illusion.
After all, it is true that many bigwigs in the Hong Kong circle lower their stance and want to cooperate with Cao Xuan to enter the mainland market.
? In the face of Huayi and the new picture, the Hong Kong circle still has funds in hand as the greatest confidence.
But in the face of Cao Xuan, Boss Cao had even more funds than them, and the only card that the Hong Kong circle could show was film talent.
And these talents are not irreplaceable, even Cao Xuan can use them for his own use, so in the cooperation between the two parties, Cao Xuan is the one who takes the initiative.
?With the current background of mainland movies, blindly attacking and contradicting the Hong Kong circle will do more harm than good.
? Incorporate and absorb part of the other party's talents, while cultivating their own talents, and when they have accumulated enough background, the mainland can be completely self-sufficient in terms of talents, technology, and resources.
The rest is simple, either kneel down and be a dog obediently, or lift the table and get out
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ps: On the first day of the Lunar New Year, I would like to wish everyone ¨{¨€¨€, please ask for a lucky ticket by the way.