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- After returning from the tour of "The Unruly Princess", Cao Xuan arranged to inquire about the script, participated in two more commercial activities, and then plunged into the recording studio.
In May, he joined the group "Yi Tian Tu Long Ji", before that he had two tasks.
It is to make a sample of the theme song "soldout" of "The Matrix" and send it to the United States, and "create" a song to match the promotion song of the 2002 World Cup in PepsiCo.
That's right, after Cao Xuan came back from the United States, he began to attack the World Cup decisively.
The two major sports events with the highest attention in the world are the Olympic Games and the World Cup held every four years.
Not to mention the Olympics, because the World Cup is a football event, the influence of a single event is the world's first year-on-year.
As the world's largest sport, football is the most popular sport in Europe, South America, and Africa, and its influence in Asia is not weak, while North America and Australia are slightly inferior, and they also have a certain audience.
According to the original space-time data statistics, the 2002 World Cup broadcast signals exceeded 213 countries, almost covering the whole world, with a total of 64 games and a total of 40 billion people watched.
The Chinese audience has a lot of credit for this.
Especially when the Chinese team entered the World Cup for the first time in history, it can be said to be the focus of the whole people. In the three group matches of the Chinese team, the domestic average number of viewers per live broadcast game exceeded 160 million.
It can be said that every World Cup is a carnival for fans from all over the world, and it also attracts many onlookers who eat melons.
From May to July, before and after the World Cup, the World Cup has attracted the attention of billions of people around the world. Various related advertisements will also be put on intensively, and fans are willing to support it.
As a world-renowned beverage group, PepsiCo will certainly not turn a blind eye to the football field, which has a huge influence in Europe, America, Africa and Asia. It has signed many star endorsements and sponsors the World Cup and other related events.
Before the World Cup, Pepsi has already intentionally raised some of its stars to shoot commercials.
When Cao Xuan came to seek cooperation, Pepsi was very happy.
After all, this time is the World Cup in Asia, and some Asian elements are needed.
Cao Xuan is a top superstar in Asia. He can represent the image of Asia to a certain extent. At the same time, he is well-known internationally and has a very good talent for music creation. It is almost impossible to find a more suitable candidate than him.
Pepsi needs Cao Xuan, a spokesperson for Asia + international standards, and Cao Xuan is also interested in Pepsi's promotion ability.
Now that the Internet has not yet reached the level of future generations, no matter how good the song Cao Xuan sings, it is useless without channel promotion.
And Pepsi's channels are all over the world, and his songs can be spread to all possible corners.
Including Africa, which seems to be small and transparent now, the Middle East, which most people dare not touch easily, as well as developed Europe and wild South America, as long as there is a place where Pepsi is sold, his songs can appear there.
Previously, "christsao" performed well in the United States and Canada, but it has not yet had any great influence in Europe and South America.
And this World Cup, in Cao Xuan's view, is the best entry point for him to target the two continents, and it is also a rare appearance for Cao Xuan in the whole world.
Asians are still relatively discriminated against overseas. It is difficult to gain a foothold if you want to enter the European and South American markets formally.
Even if it is Warner, its power cannot be fully extended there, so Cao Xuan is concerned about the two markets. In addition to Warner, he must actively take advantage of the situation and seize the opportunity to fight for a position.
Shakira is taking advantage of the situation, and so is this World Cup.
However, "momentum" is not so easy to borrow. Not only must you seize the opportunity, but more importantly, you must have real skills in your hands, otherwise you will not be able to grasp the opportunity.
Cao Xuan has "capability", and his confidence comes from the golden finger.
"Wavingflag" is translated into Chinese as a fluttering flag, and it can also be said to be "Flag Opens Victory".
This song is the promotional song for the 2010 World Cup in South Africa. It was originally a promotional song for Coca-Cola, but was later valued by the South African World Cup Organizing Committee and became the official promotional song, even the theme song.
The most classic theme song in the history of the World Cup, some say it is "The Cup of Life" in 1998, and some say it is "Italian Summer" in 1990.
There are different opinions, and it is difficult to form a unified concept, and this song "wavingflag" is also under discussion, and has even been hailed as the best World Cup song in the 21st century.
Competing with this song for this honor is "wakawaka" sung by Shakira, which is also the theme song of the World Cup in South Africa.
In fact, there is also a theme song for the World Cup in South Africa called "Omens of Victory", sung by American singer Kelly.
How should I put it, the football circle is better than the entertainment circle.; There is also Nike in the United States, which also intends to snatch Cao Xuan's clothing endorsement, and the price it offers is only higher than Samsung.
But Cao Xuan can't accept this endorsement, he can't bear it, even if Nike pays 10 million U.S. dollars per year and Septwolves 10 million yuan per year, Cao Xuan will definitely choose the latter.
So this is where Cao Xuan is more embarrassed.
Domestic companies can't increase their prices, while foreign companies dare to spend money, but Cao Xuan is unwilling to accept many things.
After a long time, Cao Xuan no longer pursues commercial endorsements too much, and takes the safe and high-quality route, and can support a number of domestic enterprises when he has the opportunity.
Just like the seven wolves, the endorsement fees paid by them are obviously behind Cao Xuan's coffee position, and Cao Xuan didn't open his mouth like a lion, but increased the price every year according to the top contracts in the mainland.
Not only to ensure their own interests, but also within the tolerance of the seven wolves.
Therefore, although the annual advertising expenditure is quite a lot, the seven wolves are already very satisfied. If Cao Xuan¡¯s actual endorsement fee is charged, it will at least increase by more than 5 times.
Pepsi-Cola is one of the few foreign companies that has nothing to do with it, so Cao Xuan will cooperate with it in a down-to-earth manner.
Cao Xuan is a nostalgic person, as long as the other party gives him the respect and price he deserves, he can make some concessions in other areas, and the two sides are mutually beneficial.
If Pepsi can help Cao Xuan enter the European and South American markets this time, any endorsement fee will be a trivial matter, and everyone will discuss it slowly
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