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Body 155 The Terrifying Viewership Share of "Youth Bao Qingtian"

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    ,

    "Youth Bao Qingtian" was launched on September 14, but the crew began to promote it in the media from the end of July. In August, Cao Xuan and other main creative teams began to run publicity.

    During this period of time, Cao Xuan appeared on four popular variety shows on Beijing TV, and two on Shanghai TV.

    Some of them are for national satellite TV programs, and some are for sub-channels, which are for audiences in Beijing, Shanghai and surrounding areas.

    After so many programs, I can't say how much publicity effect Cao Xuan has played on "Youth Bao Qingtian", but the ratings of the major programs of the two TV stations have greatly improved him.

    Even Li Bingbing, Ren Quan, Hu Jing, Shi Xiaolong and other main creators followed Cao Xuan frequently.

    To put it bluntly, if Cao Xuan hadn't led the team, even if "Youth Bao Qingtian" was bought by two TV stations, it might not be able to get so many variety show resources.

    TV stations mostly have separate departments for drama purchases and variety shows, and they arrange a few variety show promotions for the sake of face, but there are too many things to talk about about which variety show to arrange, what time period, how to design the variety show process, etc.

    But now "Young Bao Qingtian" has Cao Xuan, the popular king, it is not necessarily the case, the hit point is big enough, and it is rare enough.

    Since returning from Taiwan last year, Cao Xuan has been filming and producing albums, and has hardly appeared on variety shows.

    Rare things are valuable, several program teams heard that Cao Xuan led the team, and rushed to get the crew of "Youth Bao Qingtian" to appear on their own programs to promote.

    Li Bingbing and the others couldn't get so many variety show resources by themselves, but this time holding Cao Xuan's thigh, it can be regarded as a joyful experience of variety show addiction, and witnessed the treatment of the king of heaven.

    Independent and luxurious dressing room, the program director and the boss of the host came to talk about the process in person, the host team honestly did not dare to steal the scene, or even sacrificed themselves, and specially designed exciting plots for each episode, the main feature film of each episode of the program occupies the c position, and the media followed before and after shooting  Interview Exposure

    In the past, when we were filming together on the set, everyone chatted and laughed, and didn¡¯t think anything about Cao Xuan. Now, after following the publicity trip, I saw what is called the Chinese Heavenly King.

    Hu Jing and Cao Xuan's family are honored with You Rongyan. Shi Xiaolong is still young and not sensitive enough to this aspect. It is Li Bingbing and Ren Quan who are really stimulated.

    Especially Li Bingbing, as a woman who is known as Fan Ye, also has ambition in his bones. Seeing Cao Xuan, who is younger than him and debuted later, has gotten to the point where he is now, his career is burning.

    Soon after returning, it was reported that Li Bingbing and Ren Quan joined Huayi Brothers one after another.

    In the past two years, Huayi Brothers can be regarded as famous. The Wang family brothers are indeed rich and powerful at this stage. Before that, they voted for Feng Xiaogang's "Endless", Jiang Wen's "The Devil Is Coming", and Chen Dao's "Jing Ke Assassinates the King of Qin".

    Although "The Devil Is Coming" was banned in China, and "Jing Ke Assassins the King of Qin" was a big box office hit, but frankly speaking, both of these dramas have sold their overseas copyrights.

    It is not clear whether it will be returned or not, but it will certainly not be lost to the sky, and more importantly, "Endless" has made money.

    Moreover, by successively investing in the films of many major directors, Huayi has also made a name for itself in the industry.

    The Wang brothers and Feng Xiaogang deepened their cooperation, casting "A Sigh", and voted for Zheng Xiaolong's "Scraping", and collaborated with Liang Tian on "Defensive Counterattack".

    In the blink of an eye, two or three million yuan was thrown out. In the mainland film and television industry, it is considered a big water hose.

    Li Bingbing was the first artist signed by Huayi. After signing the contract, she became the first sister of Huayi. The Wang family brothers attached great importance to her, and even more to Wang Jinghua behind her.

    This future China's No. 1 private entertainment company is starting its own path to rise.

    Cao Xuan watched this with cold eyes.

    In the entertainment industry after the millennium, one cannot get around the hill of Huayi, either as an enemy or as a friend.

    Cao Xuan didn't know what his relationship with Huayi would be like in the future, but according to his estimation, considering the behavior style of the Wang brothers and Feng Dapao, he couldn't piss with them in the same pot, and the chance of being an enemy was far greater than that of being an enemy.  friend.

    However, this is estimated to be after Fanxing enters the film industry. Now the two focus on the music scene and TV dramas, and the focus on movies and artist brokers.

    They didn't come to provoke Cao Xuan, and Cao Xuan was not in the mood to make things difficult for them.

    As a friend, he also wished Li Bingbing and Ren Quan a prosperous career in Huayi, but unfortunately, they looked down on Fanxing, a small temple, otherwise Cao Xuan really wanted to sign them.

    Fortunately, not signing a contract with Fanxing will not affect the cooperation between the two parties. For example, Fanxing is preparing to prepare "Yan Shuangying", Cao Xuan really wants to ask Li Bingbing to play a heroine.

    Since preparing to shoot the "Swallows and Eagles" series, CaoThe ratings of the region ranked first.

    But the most frightening thing is the ratings share of "Youth Bao Qingtian". The two TV stations together almost won 15% of the ratings share in the same period of the country.

    Here I want to talk about the difference between ratings and ratings share.

    Ratings are calculated as the ratio of viewers/all viewers in the area.

    For example, there are 1 million TVs equipped with Beijing TV in Beijing, and the audience rating of "Youth Bao Qingtian" in Beijing is 7.4, which means that 74,000 people in Beijing have watched this TV series.

    The national ratings are based on the calculation of TVs equipped with Beijing TV stations across the country. If there are 10 million TVs, the national ratings of "Youth Bao Qingtian" is 1.9, which means that 190,000 TVs across the country have watched this drama.

    Viewing share refers to the audience who watched the TV series at the same time.

    To put it bluntly, during the period from 8:00 p.m. to 10:00 p.m., 15% of the TVs turned on across the country are watching "Youth Bao Qingtian".

    This viewership share data usually appears in CCTV dramas, and there are very few TV dramas on local satellite TV that can reach this market share.

    The last premiere with this result was last year's "Han Zhu Ge Ge 2".

    At its peak, the market share of "My Fair Princess 2" reached a terrifying 45%, which was equivalent to the fact that nearly half of the TVs that were turned on across the country that night were watching "My Fair Princess 2".

    ? After major TV stations have been on the stars one after another, the TV drama market has expanded, and even CCTV's opening drama has never received such a strong ratings share.

    "Yongzheng Dynasty" and "Journey to the West Continued" were also popular, but at most they were in the early 30s.

    "Youth Bao Qingtian" scored 15% at the beginning. The data is amazing. Both Shanghai TV and Jingcheng TV are crazy about joy, and the advertising fee is softened.

    Chen Yong was also very happy, the ratings were booming, and the second and third rounds of broadcasting rights and pre-roll ads were easy to sell.

    Cao Xuan is the happiest, "Youth Bao Qingtian" is popular, it not only makes him more money, but also expands his fame and popularity, he is almost making a lot of money ?
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