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Text 151 The Seven Wolves, "Legend", 80 million worth and charity

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    ,

    On August 15, 2000, Cao Xuan officially reached an agreement with Septwolves Men's Wear.

    In the next two years, he will serve as the spokesperson of Septwolves Menswear, with a fee of 5 million yuan per year, which not only broke the endorsement record for mainland artists, but also the highest endorsement fee for a Chinese private clothing company so far.

    The seven wolves spent a lot of money this time. Not only did they spend 10 million yuan to sign Cao Xuan, but they also spent tens of millions to shoot commercials and log them on CCTV and other TV stations.

    ? I want to increase popularity in one go, make Septwolves a first-line clothing brand in China, and even rush to Hong Kong, Taiwan and Asian markets.

    The seven wolves are ambitious, and Cao Xuan, the spokesperson, must fully cooperate. Not only must they give the seven wolves a set of promotional pictures and two commercials, but also agree to no less than two event platforms per year.

    Daily participation in commercial activities such as red carpets, commercial performances, variety shows, etc., unless it is a specific performance costume, must wear seven wolves costumes.

    Cao Xuan has no opinion on this point, he took all 10 million, and he still has this bit of professional ethics.

    The seven wolves were also very happy. After signing the contract, they directly sent someone to bring a van of clothes to Cao Xuan, a total of 50 sets, including T-shirts, shorts, coats, shirts, pants, underwear, belts, shoes and other clothing types.

    And this is the first batch. In the future, Septwolves will send him a batch of new clothes on a seasonal basis. If there are any better new products, they will be delivered from time to time.

    Let's put it this way, in the next two years, almost all of Cao Xuan's clothes will be covered by the seven wolves, saving him a lot of expenses.

    ?Being a celebrity is also troublesome. You have to be glamorous when you go in and out of various occasions, and you can't wear heavy clothes, so you have to buy outfits frequently, which costs a lot of money.

    Last year alone, Cao Xuan spent more than 100,000 yuan on clothing alone. This is still due to renting or sponsorship on many occasions, otherwise it would have to be doubled.

    Now that the seven wolves have been signed, Cao Xuan doesn't have to worry about it.

    Let me say hello, they are more active than him, and the dresses and suits are all designed and produced by a special person, which saves worry and money.

    After receiving sky-high endorsement fees and clothing benefits, Cao Xuan instantly forgot Baleno who was so enthusiastic about him before.

    Don't contact me again in the future, I'm afraid the seven wolves will misunderstand!

    At the same time, Cao Xuan is also very concerned about the future operation of the seven wolves, which is directly related to his interests.

    The sales volume of the seven wolves is good, and the market value of revenue has soared, which proves the value of him as a spokesperson. Cao Xuan's commercial value will increase accordingly, and merchants are willing to come to him for endorsement.

    However, if the seven wolves earn very little, and the sky-high endorsement fees and advertising fees are in vain, this will also affect Cao Xuan's commercial value.

    Therefore, in addition to looking at the quality and price of commercial endorsements, Cao Xuan also considers the development of the company itself.

    Otherwise, he is acting as an endorsement, and the company is ruined. Once or twice is considered unlucky, and no one will find it three or four times.

    Life is too hard!

    Therefore, Cao Xuan hopes to achieve a win-win situation between enterprise development and his own commercial value.

    ? Like the dvd endorsement I received before, it¡¯s okay now, and the dvd will be cold in a few years, so after the endorsement expires next year, Cao Xuan will not renew the contract, no matter how much money he spends.

    In the future, Cao Xuan will also try to avoid the endorsement of some miscellaneous brands or short-term booming products, such as PHS, tape players, Jianlibao, mp3, keyboard smartphones and so on.

    In order not to look back and say that he killed him, he will be treated like Brother Cheng Long

    However, Big Brother Long will not be bad in the future. He specializes in game endorsements, such as "Legend" and "Douluo Dalu".

    It's no wonder that Hong Kong and Taiwan celebrities packaged endorsements, and Liu Tianxian couldn't help but go down to earth. Who would have trouble with money, spending tens of millions a year, and Cao Xuan was strong enough to hold on.

    Having said that, "Legend" is also online now. Cao Xuan has always wanted to intercept Hu Yibo. In order to gain popularity, he may endorse this game.

    Everyone, I am Zha Zhaxuan, if you are a brother, come and kill me!

    Of course, Cao Xuan just thought about it. With the current Internet environment, endorsement games are just waiting to be scolded. Maybe they are sinners who have poisoned a generation of teenagers.

    So don't talk about acting as an endorsement, even as an agent of "Legend", Cao Xuan intends to hide behind the scenes.

    Cao Xuan has already planned to acquire a game company, and then plans to let the game company come forward to win the Chinese agency rights of "Legend".

    Afterwards, he tended to three options, 1. Operate "Legend" as an agent, 2. Operate for Penguin, 3. Cooperate with Shanda.

    The first item, Cao Xuan, was afraid that he would mess it up. The second item, Penguin has no relevant experience, and Penguin¡¯s current focus is on instant messaging and Monternet.Continuously broke through the shackles of discrimination of mainland artists, and began to be equal to or even surpassed the big names in Hong Kong and Taiwan.

    After the heat subsides, the last step is to do charity and spread money to ensure safety.

    Many people don't understand why artists and entrepreneurs like to do charity. In fact, aside from tax credits, the biggest benefit of charity is-golden body.

    I won't talk about the complicated reasons, it's too explicit, I just understand that artists make so much money by relying on the country and audience, and there is no such a big market to support them, so why do they make so much money.

    Therefore, after an artist makes money, he should not say that he should share it, but he should really give back to the society.

    And doing so is also of great benefit to the artist, the official recognition, the people are happy, and it is also a very beneficial improvement to their own image.

    As long as it becomes a model of charity, as long as it is not a matter of principle, the officials will protect it, and the common people will also stare at it, and whoever moves will poke the spine.

    Chinese culture is advocating culture. In ancient times, rich people also had to build bridges and repair roads, distribute food to relieve hunger, and there are various legends about meritorious and good people enshrining gods, and wicked people with eighteen hells.

    Being poor cares themselves, being wealthy cares the world.

    If you make a lot of money, people may be jealous, but if you are willing to use some of it to help the weak, everyone will think that you are a good person, and a good person deserves to be rich.

    Although part of Cao Xuan's charity work is based on his original intention, it also has a certain utilitarian nature. Wearing a charitable aura will save him a lot of trouble.

    He thinks this is normal, and no one's money comes from the wind.

    Doing charity does not matter what you do, whether it is him or someone else, as long as you really help people, it doesn't matter if there are some other purposes behind it.

    Soon, under the operation of Cao Xuan, he has made repeated donations in the past two years, and his deeds of investing in the construction of four Hope Primary Schools began to appear in the newspapers.

    Millions of real gold and silver immediately stopped those jealous and attacking voices, and the official media began to come down, praising Cao Xuan's benevolent deeds.

    The public also had a very good impression of Cao Xuan, thinking that he did not forget his roots after earning money, actively repaying his hometown, being enthusiastic about charity, caring for the widows, the elderly, and the weak. He is a kind and honest young man.

    Cao Xuan was able to get through the financial turmoil smoothly, which also strengthened his idea of ??doing charity.

    Whether it is to invite a name or to avoid disaster.

    As his social status continues to rise, it is inevitable that he will receive various sights and voices. Charity is his best body protection golden body, and it can also win the favor of the government and the people.

    And Cao Xuan himself is also comfortable. Helping some people who really need help will make him feel a sense of spiritual sublimation.

    That feeling, to some extent, is more fulfilling than the tens of millions he earned ?
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