The best meeting room of Green Pearl is on the fourth floor, which is generally used to receive foreign businessmen and government officials. It is the first time for Green Pearl to receive private investment institutions.
Yang Heyu is eloquently explaining the brand advantages of "Fun Shell" to the people of Yunding Capital. He mainly focuses on three points to analyze:
First: Quality. Different from the latest popular snack food brands, Green Pearl is a production-oriented enterprise. Their products have been exported to developed countries such as Britain and the United States for many years. They have high-standard production lines and quality control standards to ensure the quality of nut products. Base.
Second: The brand depends on the communication effect of the Internet. "Fun Shell" has rooted an interesting, lively, and highly interactive brand image in the hearts of users. In the future, "Fun Shell" will further narrow the distance with users through all-round brand promotion, strengthen the brand image of "Fun Shell" and increase user stickiness.
Third: All-round sales layout. In addition to the existing export and online sales, "Fun Ke Shell" has started to operate the image store in Beijing, Shanghai, Guangzhou and Shenzhen. "Fun Shell" will complete the online e-commerce platform within five years , Omni-channel marketing network construction of directly-operated stores and franchise plans.
Similarly, Yang Heyu did not shy away from talking about problems. He invited Bei Yiming to explain the two challenges that "Fun Shell" urgently needs to solve:
One of the challenges is the lack of product diversity; the second challenge is that the supply chain system needs to be built urgently.
Bei Yiming put forward their judgment, that is, the field of domestic leisure snacks is about to usher in great development, and the types of food will surely enter the field of diversification. This puts higher demands on their product development and innovation capabilities. At the same time, brand competition will ultimately boil down to user competition. How to do a good job in the two dimensions of "soft" and "hard" services to win the favor of users will definitely put forward higher requirements for their soft and hard power.
Yang Heyu added: Although there are challenges, they are not afraid. It is precisely because of the existence of challenges that they can move forward with all their strength. The reason why they are willing to open the door to welcome investors is to find a partner who can understand them and build a world brand in the field of high-end nuts on the land of China.
? The whole meeting was very long, but the participants were always in high spirits. Participants from the government departments and the visiting group of Yunding Capital were very interested in Yang Heyu and Bei Yiming's brand deconstruction, planning and prospect of "Fun Shell".
Especially Hong Weijie, who always speaks directly, immediately made a decision: "I am very optimistic about the Qukeke project. We should be able to give an answer to your proposed investment of 50 million yuan soon."
The subtext of this sentence could not be more obvious. Yang Heyu and Bei Yiming looked at each other with excitement hidden in their eyes.
Before Yang Heyu had time to say polite words, the door of the meeting room was forcibly pushed open, and Lei Dongsheng broke in.
"I'm sorry, Mr. Yang, I can't stop him!"
Lei Dongsheng stared straight at Yang He, walked towards him with soft legs, and said, "Xiaoyu, you go to the hospital quickly, Jiaojiao has been sent to the hospital! They dare not tell you, don't tell me How can it work! I have to come and tell you!"
Yang Heyu's heart "thumped", and his mind went blank for an instant. He stood up stiffly, and subconsciously asked, "What's going on"
Lei Dongsheng had never seen any big scenes, so he would not hide his words. He said bluntly: "They are scolding you, saying that you sell two prices for one seedling, corrupt and accept bribes, and do unconscionable things. Jiaojiao and them Arguing, the result fell" (Remember the website URL: www.hlnovel.com