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Chapter 573 Good news amidst the chaos (Part 1)

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    ?

    After 40 days, Bei Yiming completed the market research.  He found a data research company in Shenzhen to cooperate with him, and found out the sales situation of macadamia nuts in the domestic market.

    From 2008 to 2012, China was both an exporter and an importer of macadamia nuts, with an average annual growth rate of 78.43% for exports and 28.64% for imports; data show that macadamia nuts are forming a huge market with immeasurable prospects.

    The average annual growth rate of macadamia nut consumption in China exceeds 20%. Pei Yiming commissioned a market research company to conduct random surveys and key role surveys in developed cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Facing the rapidly growing market, the consumption data is not outstanding  .

    49% of the surveyed people know about macadamia nuts, but only 18% have consumed macadamia nuts in the past six months; the consumers are women, well-educated high-income groups, and people who have the habit of consuming nuts  The crowd is dominated by people, the repurchase rate is not high, and most of them are early adopters.

    These data show that the market is developing, but customers are at a loss.  The macadamia nut market in China is waiting for a strong brand to capture the attention of consumers. This is their opportunity and should not be missed.

    ? Bei Yiming and Yang Heyu had a closed-door meeting in the office. Bei Yiming approved Yang Heyu's move to expand the production line and build a second processing factory.

    Yang Heyu said: "This second factory must be built, and the standard must be high. All the production facilities of the second factory must be arranged according to the demand for high-quality finished products. Forget it, the annual processing volume must be at least 1,000 tons. The internal equipment of the factory we  It is necessary to independently select and configure the equipment to ensure the high level of craftsmanship and innovation of the equipment, and reserve room for upgrading to prepare for the deepening of the industrial line in the future."

    After flipping through the market research data, Yang Heyu said: "People still have the impression that macadamia nuts are expensive, but in fact, if the nuts are sold directly without the kernels, the cost will be lower than that of the nuts without kernels, and it should be easier to attract.  to mid-range customers.¡±

    "That's right, it's a good idea." Bei Yiming reopened a file on the computer, and he said, "Then the two of us think about going together."

    Yang Heyu leaned over to look at his computer, and after only one glance, he leaned over with great interest and turned the computer towards him.

    Seeing his eyes glowing, Bei Yiming said with a smile: "During this time, I've worn Ni Ni to death. This is my new idea for the brand. I asked Ni Ni to make various designs for me. You  take a look."

    On Bei Yiming's computer is the design draft that Bei Yiyi changed until he was bald: three columns and four rows of small squares are arranged from top to bottom on the narrow screen, and a skylight is opened at the top of each small square.  Or in the transparent PVC skylight, you can see the shelled macadamia nuts arranged inside.

    Yang Heyu switched to the next picture, and the words "fun shell shell" appeared.

    "Fun shell shell" Yang Heyu muttered silently.

    "Yes, judging from the data survey, young people are still the majority of consumers of macadamia nuts. Young people love to try new things and like to shop online. We are lucky. China's largest c2c online sales platform is trying to operate b2c business. According to their ten  According to the annual plan, b2c business will become a key business segment. We have to seize this opportunity, so we must do it quickly.¡±

    Bei Yiming said: "In the market, you don't fight when you are ready. Therefore, the second processing factory you want to build needs to be promoted, but we can't wait for it to be fully completed. First adjust the production facilities of the next factory, let's let  Let¡¯s talk after the horses run.¡± (Remember this site website: www.hlnovel.com
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