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Chapter 558 New Journey (4)

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    ?

    Now, the interest turned to Bei Yiming's face, and it was his turn to raise his hand and say, "Go ahead."

    Yang Heyu looked excited, and he said: "Did you know? A specialty product is the face of a country, and it is also a national business card"

    Bei Yiming is a person who likes intense thinking collisions. There is an essential difference between him and Yang Heyu in communication.  He loves instant reaction and collision thinking, while Yang Heyu likes to seize inspiration and think carefully.

    Therefore, Yang Heyu had just started when he was interrupted by Bei Yiming, who immediately asked: "Wait, are you talking about macadamia nuts? If macadamia nuts are a business card, they should also be from Australia."  Business card. Just like French perfume, Italian leather goods, and Swiss army knives, they export value in the face of the country. In terms of eating, I don¡¯t have much research. Isn¡¯t macadamia nuts in Australia the same level as Korean kimchi?¡±

    Yang Heyu smiled, thought for a while, and replied: "Usually, when we talk about special products, we will understand them in a narrow sense as unique to a certain place. But in fact, after globalization, special products have another dimension to measure, which is when  Who can achieve the best in the case of sharing in multiple places? Whoever is the best is a specialty. In fact, many of the examples you just gave are "specialties" in this dimension."

    "Yes," Bei Yiming nodded repeatedly, and he said, "Yes, you continue."

    "Actually, I have always been vaguely aware of my problems. But I really didn't do it earlier. I only started to pay attention to the issue of brand building when I saw government documents last year." Yang Heyu opened the desk  He took out a copy of the "Guiding Opinions on Strengthening Brand Building" issued by the Ministry of Agriculture and other seven ministries and commissions in 2011, and handed it to Bei Yiming, and continued:

    "I think the guidance given in this document is particularly good. It is necessary to create an agricultural product brand through standardized production, industrialized management, and branded sales. Brand is the core competitiveness."

    Bei Yiming's eyes quickly swept over the document, and he sometimes nodded to express his willingness to listen.

    Yang Heyu breathed a sigh of relief and said with a little excitement: "I feel that I can seize the opportunity in the nut industry, and I can make the macadamia in China a new business card of our country."

    Bei Yiming couldn't help laughing, the youthful spirit exuded by Yang Heyu was similar to him, he was both envious and longing for it.

    Afraid of his misunderstanding, Yang Heyu explained: "Don't believe me. You just said that you don't know much about the food industry, so let me give you a few examples. Let's talk about kiwi fruit, which is called kiwi fruit for foreigners. When you say kiwi fruit, everyone will say  I will think of imports from New Zealand, but in fact New Zealand is the introduction of our Chinese kiwi fruit, and then the variety is improved. There is also Peking duck. After the Peking duck was introduced to the UK, it was optimized and bred to become Cherry Valley duck. Now it is the world's largest meat.  Duck breeds. That¡¯s what I said, who can do the best? Whoever can do the best will be able to build a new brand and have a world-class influence.¡±

    Bei Yiming admitted that he was moved. He built a spire with his hands on his chest. After thinking about it, he said, "Take me to Heliu tomorrow. I haven't had a chance to understand your pride."

    There seemed to be a little hesitation in Yang Heyu's eyes, but it was fleeting.  Fortunately, Bei Yiming caught it, and he immediately changed his words: "You can decide the time, anyway, we don't care about staying for a few more days, and you are embarrassed to charge me for the room."

    Only then did Yang Heyu say: "Tomorrow I was scheduled to accompany Jiaojiao for an examination"

    Bei Yiming raised his hand and threw his documents at Yang Heyu, and said, "You, you! What's the big deal, you don't know?" (Remember the website address: www.hlnovel.com
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