Bei Yiming created the new national-style makeup brand "Girl with Hairpin". The first audience of this brand is still the girls on campus.
Ten years have passed, and Pei Yiming stubbornly likes to keep an eye on the young customer group. He always believes that if he can win the hearts of young people, he will have a bright future.
"Girl with hairpins" has blossomed all over the Internet. People surfing the Internet will always find a q-version doll with a big head shaking in the lower right corner of the browser. After clicking in, there is an online beauty game to play.
The girls clicked on the link out of boredom, and then completed a set of makeup procedures on a cartoon doll face with great interest. If they wear headphones, they will also hear the familiar bgm of various costume TV dramas. At the end of this small game, the makeup will be scored, and coupons will be given according to the score level, and finally jump to the online sales platform - high-quality and cheap cosmetics will enter the player's sight, and there will be a "wonderful" in the game. The other end of the computer actively strikes up a conversation with the user.
The decoration style of the sales homepage of "Girl Hairpin" is elegant and refined in Chinese style, but what really catches the eye and makes people curious is the flickering row of customer service palm portraits on the left side of the page: palm prints, Shangyi, Master Attendant, Renren, Huiren, Yiren, Liangren, Sishi, Lingshi, Huishi, Yishi, Goodshi, are lined up in a row, waiting to be sideways.
It is one of the row of flashing headshots who strikes up a conversation with customers entering the store, but the customer service of "Girl Hairpin" will not send a bunch of promotional advertisements to customers like the customer service of other online stores, but "visit" customers first.
If the head of the "palm print" greets the customer, the "palm print" will say: "See the empress, the servants greet the empress, and wish the empress good health. The little one has a new rouge and wants to present it to the empress, only you Only his status can afford such a true red."
If it is a "good servant" who greets the customer, the "good servant" will say: "Master, you are here, and the servant has hidden a good thing for you here-the Sauvignon Blanc exquisite plate. With this magic weapon for makeup, you can keep it You are so gorgeous!"
The generation who grew up with the Internet has officially entered the university campus, and they have obvious Internet marks on their bodies:
"Household", compared with face-to-face social interaction, they prefer to use instant messaging tools to communicate with people on the Internet;
"Personality", anti-mainstream, tired of stereotypes, always chasing freshness, fun and alternative first;
"Sense of Participation": The generation who grew up with games have a natural liking for all kinds of interactions;
When "alternative novelty" and "fresh and cute" became synonymous with girls with hairpins, Bei Yiming knew that this product line was basically successful.
Bei Yiming personally wrote the company's online customer service manual. He transferred the ranks of ancient maids to the online store, and wrote a biography and response skills for each character. Those salesmen brought back by him from the small county were forced to start learning and transfer. At first, Bei Yiming did not give them a heavy sales burden. He only had one requirement: a five-star satisfaction evaluation.
As a result, the big guys in the company became sissies. Sometimes when Bei Yiming passed behind them, he would see the orchid fingers that they couldn't help curling up when they were typing, and he laughed so hard that he almost spit out his coffee.
It wasn't until half a year later that sales began to double and the company recruited many girls that the hot-eyed scene finally disappeared. (Remember the site URL: www.hlnovel.com