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Chapter 283 Overwhelming (Part 2)

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    ?

    According to the brand marketing plan submitted by Bei Yiming, Ivy¡¯s technology research and development center in Beijing fine-tuned the formula of a whitening product that was launched in Europe and the United States two years ago according to the skin quality of Asians, and quickly formed a new day cream for delivery¡ª  ¡ª This new day cream is the product tested in the Chinese market this time. After some discussion, the product series is called "Shengxue".

    According to the new product plan, if the market response of the tested day cream is good, then a complete product line will be launched: facial cleanser, toner, toner, essence, eye cream, day cream, night cream, mask, isolation all  As soon as the channel was opened, the continuous increase in sales made Bei Yiming wake up with a smile when he thought of it.

    At Bei Yiming's insistence, he deliberately adjusted the price to 99.  This pricing is slightly different from the original product price, but the feeling it brings is completely different-three-digit numbers are always high, while two-digit numbers are much closer to the people.

    Bei Yiming felt that he had done everything he could, but couldn't figure out what the problem was.  Is he really overconfident?  Is the report of the research company the truth?  Is the Chinese market's keen sense of price really an insurmountable obstacle?

    Bei Yiming asked: "Xiaosi, will it hurt to buy a bottle of face cream for 100 yuan?"

    "No," Yu Xiaosi said with a smile, "Does your flesh hurt?"

    "As long as my wife is beautiful, I won't feel pain even if it's 1000."

    "Nonsense, my monthly salary is only 1,000 yuan, you are so generous!" Yu Xiaosi felt sweet and coquettish in her heart, she nestled in Bei Yiming's arms and was about to fall asleep comfortably, she closed her eyes and said, "Why is Xue'er?"  Don¡¯t use Chinese models? Didn¡¯t you say that this product is aimed at cultivating middle-level customers? The foreign models printed on the box don¡¯t look friendly at all¡­¡±

    Yu Xiaosi's casual words reminded Bei Yiming that he suddenly realized that he had made a big mistake.  Bei Yiming's head became clear all of a sudden, and he suddenly pulled back the arm that was pillowed by Yu Xiaosi.

    Yu Xiaosi's head dropped suddenly, followed by an empty space behind her, she glared displeasedly at Bei Yiming who got up and put on clothes suddenly without saying hello.

    "What are you doing! What a nuisance."

    "Then what" Bei Yiming quickly put on his clothes, he went over and pecked Yu Xiaosi on the forehead, and said, "I'm going to the company! You cook your own food, or go out to eat if you can't. I'm leaving!"

    Yu Xiaosi had never seen Bei Yiming like this before. Wrapped in a thin blanket, she was stunned and saw him jumping on the leather shoes and going out without looking back.

    Yu Xiaosi couldn't help frowning, she looked down at her appearance, and complained: 'What's the matter!  what happened!  Who do you think I am!  '

    Bei Yiming finally cleared his mind. He almost forgot what he said to Yu Xiaosi when he was bragging.

    The brand planning case of "Xue Er" went through several meetings and changed many versions. Bei Yiming was so soft-spoken that there were many decisions that he couldn't make.  Under Zhan Qiang's control, he can only stick to the key points.  For example, insist on vigorously promoting the gift of trial packs; for example, the main whitening line; for example, slightly modify the pricing.

    But he couldn't care less about other details.

    Now it seems that the details really determine success or failure.

    Bei Yiming wanted to go back to the beginning and start again.  But today he was in a hurry to play his temper, and he didn't even bring his laptop. The original plan was all in the laptop.

    ? As night fell, Bei Yiming was a rebel in the rushing crowd on the street. He was full of excitement, rubbing the shoulders of various unknown people all the way, and ran towards the Ivy Building.  (Remember the site URL: www.hlnovel.com
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