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Chapter 236 Team Assembly (3)

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    ?

    So, three young boys in fashionable and casual clothes leaned on three stone piers and waited for customers to bump into them.

    As long as they meet a target customer, they will hang out a trial outfit of "Xueer" to "hook" women who are greedy for petty gain.

    Bei Yiming, Tong Xin, and Ma Xiuwen are all big boys who look quite upright and sunny. They are what Cantonese people commonly call "beautiful boys", and they have a natural advantage in chatting with people.  Besides, "Bao'er" and "Xue'er" were a little foolishly confused, and those women who were stopped thought it was still the same event.

    The difference is only: the ones on the square are free for queuing, and the ones at the exit are for answering questions.  The point is, if you don't need to spend money, then it doesn't matter.

    There are three key points that Bei Yiming wants to know:

    Why use "Bao'er"?  What kind of effect do you hope the skin care products will bring?  Have you heard of "Sher"?

    The three of them split up, opened the voice recorder in their pockets, and chatted with women aged 20-40 one by one.

    For similar commercial surveys, Ivy has a professional research company that cooperates with her.  The research company put all the factors of the declining sales share of "Xueer" on "price", and believed that with China's current level of economic development, there is no "Xueer" that is priced far more than three times the price of top domestic skin care products.  any market opportunity.

    This conclusion was called bullshit by Bei Yiming. What he wanted to know was not the appearance of "price", but the real demand of the market.

    A week ago, Bei Yiming tried to find Zhan Qiang to apply for the adjustment of the questionnaire and start the survey again, but Zhan Qiang blocked it with the reason that "at this stage, everything is mainly focused on the promotion of clean colors, regardless of punches and wars, and postponed".  return.

    The company's marginal projects have never had the right to spend money, so Bei Yiming can only do it himself.

    After two hours of communication, he had an idea:

    People love "Baoer" because they love its low price, but it is not impossible to accept higher value products;

    People don't use "Xue'er" because many people have never heard of this name, and those who have heard of it will be deterred by the high price, worrying that "use it inappropriately, and waste money";

    After they dug the corner at the exit of the square for several hours, the staff of "Bao'er" finally responded.

    Bei Yiming saw a group of "Bao'er" employees wearing white suits and red trousers from a distance, and he immediately grabbed Matthew and Tong Xin and fled.

    They got into a taxi, urged the driver to hurry up to the meeting car, then proudly rolled down the window and made faces at their shouting competitors.

    "Unfortunately, there are still so many trial packs that have not been distributed yet." Matthew Wen's backpack contained at least 2,000 trial packs, and the weight has not been reduced much at this time.

    Bei Yiming showed a scheming smile, and he called the taxi driver to drive the car to the entrance of a large supermarket in Guangzhou.

    After getting out of the car, he said:

    "Good steel should be used wisely, and the trial size should also play out the value of the full-size product, so that it is worth the money."

    It turned out that Bei Yiming had already made a plan, and it was impossible to spend a day in Xindi Department Store.

    The trial kits he brought out were to be used to "exchange information".

    He took Tong Xin and Matthew Wen into the supermarket, went straight to the daily chemical counter, and chatted with the sales promotion girls of the manufacturers one by one.  They packed 30 samples of "Cher" into a package, and gave them as gifts to the promotion girls who had long been fascinated by this high-end women's skin care product from the United States.  (Remember the site URL: www.hlnovel.com
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