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- Chapter 906 The Emergency Response of the Joint Venture Car Enterprise!
Toyo Toyota Motor Headquarters.
Ichiro Toyoda also heard that Haima Automobile started selling gasoline-electric hybrid vehicles.
60,000 cars, for many car brands, is just a few days' sales of a certain model of their subordinates.
However, the 60,000 hybrid vehicles of Haima Automobile represent a great significance.
This means that Changtian Technology's bio-battery technology and motor technology are very mature and are plug-and-play technology products.
And it has been mass-produced, and the production cost is still very low.
Can be used on any model at any time.
This is the preparation for Changtian Technology to enter the models below 200,000.
If history wants to eliminate you, it will definitely not greet you.
Ichiro Toyoda suddenly discovered that Changtian Technology had firmly grasped the initiative of new energy vehicles, and could popularize the bio-new energy technology led by him in Xiaguo at any time.
He doesn't seem to have any good solutions.
Toyota has always promoted that there are only Corollas that may be rejected by users, and there will never be Corollas that break down.
One is that the price of fuel is so low that new energy vehicles have no value at all.
Users thoroughly believe that overseas brands such as Samsung and Apple are nothing more than ordinary mobile phones, which only have ordinary functions of mobile phones.
And Corolla gives people the impression that it can't be badly driven no matter how you drive it.
The people in the village would laugh and say, "If you don't have money, why buy a car, what kind of big-tailed wolf!"
"The joint venture car will completely and completely lose the attribute of face, and completely reduce to the nature of the car, and the car is a tool."
Of course, the best-selling among them is Corolla.
Ichiro Toyoda paced around the room anxiously.
?Toyota Xia Guo District Headquarters.
After Chen Xiao said this, Gao Miao and the others suddenly realized.
"However, the technology of new energy vehicles has not been tested by the market for a long time. It is unknown whether your car will still be able to operate normally after a few years, or the price you will sell it to the second-hand car market."
The first one is Corolla's price reduction promotion.
Who knew that Chen Xiao would agree with the first statement.
Cars have dual attributes for many ordinary people.
And Volkswagen has a magic touch, which further consolidates this image.
"When tens of thousands of dollars can buy a joint venture car, will driving a joint venture car still have the attribute of face?"
However, Gao Miao still has a problem: "I always feel that we lack a breakthrough. How can we build users' confidence in domestic cars."
"We are ordinary people, and we live in slander every day to earn a few taels of silver. In order to make life better, we must choose whichever is more cost-effective. As for the national energy strategy, I'm sorry, my level is too low, just an ant , are not qualified to consider such a grand narrative.¡±
After all, if you can buy a car that can be pretended at a lower price, everyone can be happy!
Can Haima Automobile be pretentious?
Toyo Motors such as Nissan have more advantages.
However, after the release of Huawei Xiaomi and Changtian Technology's Hanhai mobile phones, they crazily occupied the market with high-quality appearance and high performance.
And Cangqi Automobile or other brands of cars that cooperate with Cangqi Automobile have just entered the market.
If ordinary users only drive 10,000 kilometers a year, then the experience and value preservation rate you enjoy when buying a fuel car is absolutely incomparable to new energy vehicles.
Ordinary users take a look.
That is to satirize the Haima and other domestic car brands that have never gained a good reputation before. Now they just add a bio-battery and a low-power motor from Kung Qiong Automobile. Is the quality of the car really soaring?
When users saw such soft articles, they did have some doubts in their hearts.
Chen Xiao said to Gao Miao: "Now users don't have any doubts about the performance of our bio-new energy vehicles. The biggest worry is the durability and durability of this high-performance."
Now cars are taking the same path.
"When everyone regards the car as a tool, do you think those suitable fuel cars can beat the sky car?"
At that time, everyone will use Motorola, Nokia or Samsung Apple.??Users who desire cars, take advantage of Toyota's price cuts, and hurry to Toyota's 4S stores to buy their favorite models.
They will say that they are already very fuel-efficient, and the preferential price this time can allow users to refuel for several years.
Even after Haima Auto cooperates with Cangqi Auto, it does not have the function of pretending to be aggressive.
When users start to compare the general functions of mobile phones, start to compare the performance of mobile phones, and do not consider the brand value, the balance of the market will tilt towards domestic brands.
Because Toyota has accumulated enough word-of-mouth overseas, after entering the Xiaguo market, it has made rapid progress without any setbacks.
If in a short period of time, about 100,000 cars can use bio-new energy, then the price range of Toyota's best-selling models will be beaten to pieces by the series of cars under Changtian Technology.
This kind of car has long been tested by the market and has been recognized by the market, both in terms of quality and reputation.
Similar to fuel-efficient fuel vehicles like Corolla, the annual fuel cost is only two to three thousand yuan, and some of them are less driven, which may not even cost two to three thousand yuan.
But if you drive a Baojun or Bidi or Chery, go back.
Therefore, Ichiro Toyoda quickly made a decision to reduce the price of cars below 200,000 yuan based on the imminent replacement of the product, and the current range ranges from 20,000 to 30,000 yuan.
The truth seems to be the truth!
It's like being in the mobile phone field.
The point of view is also split into two.
The idea of ??these joint ventures is consistent with Toyota.
One is the most basic means of transportation, and the other is face.
The price of Corolla has dropped to about 100,000, and the minimum configuration is even a little over 100,000. A car with this price will be very competitive in the market.
Such an answer received more than 500,000 likes.
Of course, Volkswagen's copywriting is similar to Toyota's.
But soon the first kind of argument gained the upper hand again, and netizens who expressed such views said so.
Advertisements such as Toyota's have become popular in major forums, post bars, Weibo and circles of friends for a while.
And Volkswagen, as the first joint venture car to enter Xiaguo, has established a durable image in the hearts of Chinese people from the very beginning.
"So the money you save is actually discounted in the price of your car in the end."
This 50,000 yuan is enough for ordinary users to add fuel for seven or eight years.
Volkswagen, Hyundai, Nissan, GM and other joint venture brands saw the price cuts of Corolla's low-priced models, and also chose to cut prices.
The root cause of this impression is that domestic brands cannot keep up, and foreign brands represent advanced fashion and trends.
And the car of more than 200,000 will keep the original price.
Gao Miao was still a little nervous.
After all, in 2018, users who can afford joint venture cars will definitely not buy domestic cars.
Corolla has been around for decades and has been updated countless times.
And these taxis have been messed up by taxi masters. They have been driven for hundreds of thousands of kilometers for seven or eight years, but there is no fault, or there is a little fault but it is very easy to maintain.
The second is that Corolla is very fuel-efficient. When you drive a Corolla, you don¡¯t have to consider fuel consumption at all. Therefore, the gap in energy consumption between gasoline vehicles or new energy vehicles is relatively small, not as big as you think.
Is the motor durable? Is the battery durable? This is still a very big unknown.
Let users enjoy the sense of experience and vanity brought to them by the joint venture brand at a lower price.
So, should users buy joint-venture brand cars like Corolla with reduced prices, mature technology and market reputation, or buy bio-new energy vehicles that consume very little energy but have never been tested by the market?
Among these soft articles issued by Toyota, there is one point that is very vicious.
Now Corolla and other models have dropped to a little over 100,000, and Volkswagen Lavida is even more ruthless, and the price of entry-level models has dropped to a little over 90,000.
Xia Guo Automobile's current reaction was passed on to Gao Miao and Chen Xiao in time by the person in charge of the marketing department of Changtian Technology.
"Ah?!" Gao Miao was shocked when she saw Chen Xiao say this.
The third is the durability of the car.
Many netizens who are planning to buy a car look at it, and it seems that it is indeed a truth.
Of course, consumers are the happiest.
During this period of time, Corolla and other FAW Toyota and Yangcheng Toyota's cars with a price of less than 200,000 yuan have been selling like crazy, and sales have increased by more than 100% to 200% compared with the same period last year.
Wow, the taxis in the city are all Volkswagens, and they have been driven for hundreds of thousands of kilometers. The taxi masters say that they are very easy to drive, and some minor faults are easy to repair.
Therefore, Volkswagen has become the best joint venture car in the hearts of Chinese people.
Later, car companies such as Hyundai and Peugeot saw it, and it turned out that it was okay to do so, and they also gave local support. Hyundai even monopolized the taxi field in Yanjing City, creating a golden sales era of Hyundai for 15 years.
After Ma Guotao explained this period of history, he said to Chen Xiao in surprise: "What does Mr. Chen mean?"?Wait for FAW Toyota and Yangcheng Toyota¡¯s sales of less than 200,000 cars are crazy, and sales have increased by more than 100% to 200% compared with the same period last year.
Wow, the taxis in the city are all Volkswagens, and they have been driven for hundreds of thousands of kilometers. The taxi masters say that they are very easy to drive, and some minor faults are easy to repair.
Therefore, Volkswagen has become the best joint venture car in the hearts of Chinese people.
Later, car companies such as Hyundai and Peugeot saw it, and it turned out that it was okay to do so, and they also gave local support. Hyundai even monopolized the taxi field in Yanjing City, creating a golden sales era of Hyundai for 15 years.
After Ma Guotao explained this period of history, he said to Chen Xiao in surprise: "What does Mr. Chen mean? ? - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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