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Today, some TV stations have very low ratings of talk shows. This is because they are not brands respected by the audience. In addition, the content of the programs is too vulgar, which affects the viewing experience of the audience. It is no wonder that the ratings can increase!
A very important point is the content of this column, as well as the personal charm of the host, the difference in personal level, and the influence of the media where the column is located is also different.
In addition, to create your own brand, in addition to a mature brand, it is also inseparable from the host's aura that matches the brand.
On this point, people in the industry are too jealous to talk about it in detail, but the fact is that it is so.
Viewers who often watch the programs of Jiangsu TV Station will find that the type of program "Lu Yu has a date" and tell your story is actually different from half of the TV station's tradition.
TV stations in the mainland have always had a very strict positioning of hosts, but this time, Sujiang TV Station does not frame the "range of activities" of hosts. As long as they suit their personality characteristics, hosts can go through news, current events, variety shows, etc. Evening parties and other different TV areas.
What people in the industry don't know is that when Lu Chen decided to appear on the program "A Date with Lu Yu", he once said to Director Su of Jiangsu TV Station:
"First take the program "A Date with Luyu" as a test product. In the future, we must manage the host as a brand."
The mode of creating hosts in the station is similar to the star system. It uses various means to increase the exposure rate of the hosts, increase the popularity of the hosts, seize every opportunity to make the hosts appear in news reports, and the brochures include the hosts. Pictures, and even specially produced "star cards", and also produced image promotion short videos for each host, which were inserted from time to time during the advertising period. Tailor-made columns that suit their personality, style, and expertise.
Let the column cater to the host instead of the host to accommodate the column.
Once the influence of the host expands, Sujiang TV Station will open a new special column for it to attract viewers, further cultivate the loyalty of the audience, and expand and consolidate the influence of the host.
At that time, the big and small leaders in the station were frightened by Lu Chen's bold suggestion.
"Is this possible?"
"This way the host will not be overwhelmed!"
"The power of the host is a bit too much, right?"
"Advertising the host? Unprecedented news!"
"Will this make the host so lawless!"
In short, none of the leaders agreed with Lu Chen's bold proposal.
Well, Lu Chen knew that he had to make some achievements and speak with facts, so that he could make Taili
The leaders of ? recognize his ideas and thus support his ideas.
Lu Chen knew that if he wanted to make some wonderful programs from his previous life shine in this time and space, he would definitely be inseparable from the cooperation of a TV station with a happy cooperation.
As for Sujiang TV Station, after several times of cooperation and investigation, it was the TV station that Lu Chen chose to cooperate with him.
Now, some of his ideas are really appalling before they see results.
He is not in a hurry, he is at the prime of his life now, he has the time and energy to make Jiangsu TV station his spokesperson.
"I don't ask for anything else, I just want you to promise me that the new program "Lu Yu has a date" will be carried out according to my idea, that is to give the host a very loose space for self-expression, and not to interfere with the host's hosting. style and means of operation.¡±
These are the three chapters that Lu Chen made with Sujiang TV Station when he decided to launch "A Date with Lu Yu".
"If it turns out that my idea is correct, then we can consider letting some excellent hosts in the station also train according to this idea."
Director Su finally agreed to Lu Chen's rhetoric.
Facts have proved that Lu Chen's idea is feasible.
Because the hosts of famous brand columns have established good popularity and reputation, they have been widely recognized by the society, and the interpersonal communication between the audience and them can enter the state faster and more naturally, thus speeding up the branding of TV programs and even TV channels. speed. Generate a strong appeal in the media.
All of these have been confirmed in the program "A Date with Lu Yu".
Generally speaking, "A Date with Lu Yu" is a very successful TV talk show, which adds a touch of plainness to the complicated TV talk shows in China.??
The biggest enlightenment of "A Date with Luyu" to the audience is that in TV talk shows, only with a unique personality charm can the show have greater vitality, competitiveness and authority.
Among them, the host Lu Yu played a crucial role.
Didn't you see that the most commented by netizens is the host Lu Yu's eclectic hosting style? This is the strongest proof.
If it was another program, what should the host say on stage? You shouldn't say anything, in fact, it's already pre-determined.
Even the actors who participated in the recording of the program, their words and deeds are all templates customized by the program team in advance, and they can just refer to them and execute them.
When this kind of program is filmed, there are too many artificial traces, so many that the audience is unwilling to watch it.
But "A Date with Lu Yu" is different. Sometimes all the lines are played by the host Lu Yu on the spot according to the atmosphere of the scene. People in the industry may not believe it when they say it, but in fact it is true.
Whether it is the host or the guests, there are no lines designed in advance, everything is their impromptu work.
Looking at the way of recording programs in this way is very risky, and it is easy to appear cold.
However, it turns out that these worries are impossible in the eyes of a qualified and experienced host.
This is why Lu Chen proposed that the development of the TV station cannot be separated from the role of the host.
Then the host should be fully trained and exercised.
Under the influence of today's market economy, it also provides a wider world for the media and hosts, but also brings fierce competition and severe challenges.
The development and progress of society, the richness and diversity of cultural life, and the diversification of public needs will inevitably catalyze the pace of television media advancing with the times.
We should look at the world with a developmental perspective to adapt to new challenges, and use the spirit of advancing with the times to move towards a future with greater development space for TV program production.
This time, all the leaders in the station were convinced.
From the loose choice Lu Chen gave Lu Yu to play freely, they saw the beautiful side of the host, and the possibility and room for the host to play a role alone.
The host of Jiangsu TV Station is lucky and happy.
They met Lu Chen, which changed their trajectory. In time, they will become the best in the industry that all hosts will envy.
Because, the leaders of Jiangsu TV Station have agreed to Lu Chen's plan and method of training hosts. (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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