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Text 176. "Zhu Xian" Officially Finished

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    ,

    After sending Liu Tianxian away, in fact, Yuan Hua hadn't been in the scene for a few days. After another month of filming, the chief director Lin Yufen finally announced:

    "I hereby officially announce¡ª¡ª"Zhu Xian" is all finished!"

    Yuan Hua said solemnly: "Director Lin, I will leave all the rest to you!"

    Lin Yufen also said sternly: "No problem, I promise to do my best, and I will not disappoint Mr. Yuan."

    After all, "Zhu Xian" is currently the most watched film and television drama project in the entire industry, especially after the first round of copyright sales sparked heated discussions among the people.

    Lin Yufen naturally knew how important this battle was, and did not dare to ignore it in the slightest.

    If this is messed up, it will not only offend Huazhang Film and Television, but also offend Mango TV and seven network platforms at the same time.

    These people may not be able to do anything to Yuan Hua, but it's okay to vent their anger on her. As long as they say that they don't accept the film and television dramas she participated in, they will have no room for domestic entertainment.

    And this time is a big test for directors like them. You must know that Huazhang Film and Television has many TV dramas that are about to be approved for filming, and many of them are ancient fairy tale dramas.

    This is the field that Lin Yufen is best at. Of course, he also wants to continue to encourage fame and fortune. Of course, the premise is that he can't lose the chain this time, otherwise everything will be over

    Moreover, Yuan Hua specially showed her the scripts of "A Thousand Bones of Flowers" and "Three Lives III" in order to improve her enthusiasm.

    Of course, the premise of all this is that "Zhu Xian" must submit a satisfactory answer sheet this time. This is pressure, but it is also motivation.

    If it is an ordinary boy, he may have panicked by this time!

    However, people like Lin Yufen are old people who have worked in the industry for ten or twenty years. They have rich experience, have seen storms, and do have a strategy in mind, so they are full of confidence.

    Against the backdrop of the warm celebrations at the filming scene, Yuan Hua couldn't help being a little emotional. The first TV series finally came to a successful conclusion.

    Looking at it now, it is undoubtedly quite correct for me to choose "Zhu Xian" as the beginning of the TV series

    If it is said to change an ip, it may not achieve such a good effect!

    It's a pity that super IPs like "Zhu Xian" are hard to come by. Although Yuan Hua still has a lot of big IPs in his hand, there are few that can compare with "Zhu Xian"

    On the one hand, it is because "Zhu Xian", as an ancient masterpiece that came out in 2003, has been accumulated for a long time, which itself makes other works far behind.

    The second is that the game of the same name "Fantasy Zhu Xian" was unprecedentedly popular once it was launched, and it has been prosperous for nearly ten years, helping its reputation to rise to a higher level.

    There is only such a famous ip as "Zhu Xian", and taking advantage of the popularity of ip adaptation, coupled with the copyright war, the copyright prices of film and television dramas have skyrocketed¡ª¡ª

    In addition, as Yuan Hua's first TV series, it is also Liu Tianxian's comeback work after a ten-year absence from the screen, and naturally the attention is extraordinary.

    Such a shocking and eye-catching effect can be achieved only when the right time, place and people are in harmony.

    Only then did the "one set of seven networks" set a precedent in the industry. In the first round, it almost hit a sky-high price of one billion and shocked the industry, completely detonating the madness of the IP industry.

    Since the first round of copyright sales of "Zhu Xian", in the past few months, there have been continuous lawsuits involving copyright competition in the IP industry. It is obvious that many people have begun to use their brains and even become red-eyed

    Yuan Hua should be thankful that although he has hoarded a lot of famous Internet IPs, he has not caught them all, and there are still many very famous Internet IPs that he has not touched.

    ? On the one hand, it was because of the poor reviews of these ip-adapted film and television dramas in his previous life, and secondly, he did it on purpose.

    The ip film and television industry is at least a blue ocean industry of hundreds of billions or even trillions. If you want to catch all high-quality resources, you really need money and life, right?

    Such a huge profit, no matter how powerful you are, you can't keep it, and in the end, you can only end up in jail or accidental death in all likelihood.

    In fact, taking the TV series "Zhu Xian" as an example, the profit of Huazhang Film and Television is more than 700 million?

    Since the first round of copyright sales for more than 900 million yuan, the advertising sponsorship fee has also been increased repeatedly. In just a few months, more than 200 million yuan in sponsorship fees have been added, and the advertising sponsorship fees have piled up to 370 million yuan in one fell swoop.

    Now that the filming plan of "Zhu Xian" has been completed, it will be fully transferred to post-production.

    Originally, the post-production funds were a bit tight at the beginning,After all, this time Huazhang Film and Television took out more than 200 million yuan in one fell swoop, which is not a small amount to be honest

    In addition, the company's stall is getting bigger and bigger, and many film and television dramas have started construction at the same time, some are being filmed, and some are in post-production. In short, there are many projects that are waiting for money.

    However, since the copyright income and a large amount of advertising sponsorship fees were in place, Yuan Hua's money immediately became richer

    So with a wave of his hand, another 50 million budget was approved to ensure sufficient funds for the post-production special effects of "Zhu Xian", so as not to cut corners due to funding problems, and even affect the final quality.

    But even so, the total cost of Zhu Xian is only piled up to 350 million, which is still slightly lower than the sponsorship cost.

    ? It is equivalent to saying that this show has already realized its return on advertising sponsorship alone, and selling copyrights in the future is equal to pure profit.

    If the second and third rounds of the TV station, as well as overseas copyrights are all sold in the future, plus peripheral income, it is conservatively estimated that this project can at least accumulate more than 1.5 billion in revenue.

    The Prophet of Spring River Plumbing Duck, the capital market is always the most sensitive. Since the copyright of "Zhu Xian" has been landed one after another, the market value of Huazhang Film and Television has also rapidly expanded

    When "Zhu Xian" was first established, the market value of Huazhang Film and Television was just over 10 billion, but as of the completion of the TV series, many investment institutions are willing to raise funds at a valuation of 30 billion

    What is the concept of this 30 billion valuation?

    At present, the leading big brother of my country's film and television companies, Wanda Film's market valuation is only more than 90 billion, which means that Huazhang Film and Television is close to one-third of it.

    However, because it holds a 35% stake in Huazhang Film and Television, the stock market of Wanda Films has been booming recently. Because of this major benefit, the market value has increased by at least 50 to 6 billion, and it is already approaching the 100 billion mark.

    If we talk about the current market value ranking of domestic film and television companies, even including listed companies, Huazhang Film and Television can firmly rank among the top ten.

    ? At present, the market valuation of Huazhang Film and Television ranks ninth between Enlight Media and Huace Film and Television.  In the current valuation of non-listed film and television companies, it is second only to Huaying shares.

    You must know that Huaying shares are the core assets of Huaying Group. It has 3 holding theaters, 4 holding theaters, 99 holding theaters and 13 participating theaters. In recent years, its box office revenue has been close to 30% of the total national box office.

    But it is such a company, in fact, its current valuation is only slightly higher than that of Huazhang Film and Television, and the possibility of being overtaken in the future cannot be ruled out.

    Logically speaking, for such a company, Huazhang Film and Television should not be comparable to it. Why are the valuations of the two companies not much different?

    The reason is very simple. It does not mean that the bigger the company is, the more profitable it will be. Often, the more bloated you are, the bigger your business will be, but the less money you make, the higher the risk of loss.

    It is nothing new for a real estate company with tens of thousands of employees and heavy assets spread all over the country to have its market value slapped by a game company with dozens of employees, no matter at home or abroad.

    Furthermore, Huazhang Film and Television is a private enterprise, and he only needs to do the financial calculations, but he will definitely not shoot any film and television drama that does not make money.

    But Huaying shares are different. He is a general of a state-owned enterprise, and in most cases he has to settle political accounts. Even if he knows that he will not make money, he still has to shoot and screen.  .

    This situation is understandable, but most investment institutions and stockholders will not use their real money to "support" it, which is also human nature.

    Although there are many investment institutions eager to get Huazhang Film and Television to raise funds, Yuan Hua no longer intends to accept new financing!

    The purpose of financing is to raise funds, but now that Huazhang Film and Television has sufficient cash flow and a very healthy capital chain, why does Yuan Hua need financing to dilute his shares?

    Wouldn't it be better to just do it in one step when it's time to go public and raise funds?

    It doesn't mean that a company must have several rounds of financing before it can go public. If you don't even raise a round, there is no problem in raising funds directly through listing.

    For example, Huaying, which happened to be IPO this year in the previous life, was listed on the Shanghai Stock Exchange on July 20, 2016 to raise US$600 million, and planned to issue no more than 467 million A-shares.  After the listing, Huaying Group's shares will be reduced from the existing 93% to 67%.

    It is not difficult to see that they basically did not go through financing. Until the listing, Huaying Group still firmly controlled more than 90% of the shares, and did not release a large number of tradable shares until the listing

    Of course, Huazhang Film and Television still has to go public. After all, it is definitely not enough to eat alone all the time. You have to release some sweetness for others to taste, otherwise you will not be afraid of thieves, but you will be afraid of thieves!

    In fact, since Yuan Hua returned to China in 2014 and officially took over the operation of Huazhang Film and Television, he has been preparing for the listing

    Especially after Shen Li took office as a new official, because she has been busy with the listing of Maoyan Entertainment before, she is familiar with the road, helping to sort out and rectify, checking for deficiencies and making up for omissions, and helping to take another big step towards the IPO

    Everything is currently proceeding in an orderly manner, and the company has officially submitted an IPO application. If all goes well, it may officially enter the A-share market of the small and medium-sized sector of the Shenzhen Stock Exchange next summer.

    Originally, Yuan Hua also considered whether to list on the Hong Kong Stock Exchange or Nasdaq, but considering the international situation in the next few years, it is better to be listed on the A-share marketSince returning to China and officially taking over the operation of Huazhang Film and Television, he has been preparing for the listing

    Especially after Shen Li took office as a new official, because she has been busy with the listing of Maoyan Entertainment before, she is familiar with the road, helping to sort out and rectify, checking for deficiencies and making up for omissions, and helping to take another big step towards the IPO

    Everything is currently proceeding in an orderly manner, and the company has officially submitted an IPO application. If all goes well, it may officially enter the A-share market of the small and medium-sized sector of the Shenzhen Stock Exchange next summer.

    Originally, Yuan Hua also considered whether to list on the Hong Kong Stock Exchange or Nasdaq, but considering the international situation in the next few years, it is better to be listed on the A-share market?
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