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Chapter 553 Expansion Plan

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    2:00 pm

    Wang Yaocheng met Dong Mingzhu and Zhu Jianghong in the office. They are one of the few consortium executives who have not left. This time they made a special trip to report the intention of Geli Group to acquire a famous European home appliance brand.

    With the collective rise of Huaxia home appliance manufacturers, the brand competition in the field of home appliances has become more intense. This is the impact of Wang Yaocheng's butterfly wings, which is stronger than the original history.

    Correspondingly, European home appliance manufacturers are having a hard time under the siege of many home appliance brands in China, Japan and South Korea.

    German Siemens, a global leader in the field of electronic appliances, has reported that it intends to divest its long-term loss-making home appliance brand. It is trying to find buyers around the world. Manufacturers such as Japan and South Korea are also eyeing the Siemens home appliance brand. They are like sharks that smell fishy.  They also surrounded them.

    Dong Mingzhu has a deep understanding of the world's home appliance industry. Zhu Jianghong, president of Gree Group, reported to her yesterday his intention to acquire European brands, and immediately received Dong Mingzhu's full support.

    No, she brought Zhu Jianghong to report vigorously and resolutely.

    "

    Chairman, we must seize this good opportunity now. As long as we can acquire the home appliance business of Siemens, Gree Group has the qualifications to compete with the world's top home appliance companies in the world, and it is expected to reach a higher level.  "

    After listening to the report, Wang Yaocheng looked at Dong Mingzhu who looked a little excited, and said with a smile; "You know that Europeans are very difficult to deal with. It took us more than a year to acquire a mere Lycra brand, and we haven't done it yet.

    This is not just a matter of paying a lot of money. There may be many other conditions attached to the merger and acquisition, and there are Japanese and Korean manufacturers disrupting the situation.

    Let's do this, you first send a working group to contact, if possible, conduct substantive negotiations, find out the details of the Europeans, and talk about the details at that time.  "

    This statement is equivalent to issuing a pass.

    Zhu Jianghong looked at Dong Mingzhu excitedly, nodded and said confidently;

    "Chairman, when I go back, I will form a working group and fly to Europe. This time, I will personally lead the team to negotiate, and strive to get the approval of the other party and enter the substantive negotiation stage."

    "Think more about the difficulties. After all, Siemens Group is a world-class multinational company. Even if it sells the home appliance business department, according to the arrogant temperament of these Europeans, I am afraid it will not be smooth sailing." Wang Yaocheng specially warned.

    "Understood, we are fully prepared to face difficulties."

    "Hehe, that's good."

    After talking about the Gree Group, Zhu Jianghong left first, leaving only Dong Mingzhu to report on the global development strategy of the Yellow River Science and Technology Group.

    Dong Mingzhu deserves to be a career-oriented strong woman. The strategic blueprint of Huanghe Technology Group is completely in her mind, and she can talk about it without looking at the information, and she knows everything about the next step of the company's development.

    Pacific's home appliance chain business;

    At present, the domestic home appliance retail layout has been perfected, with more than 2,300 sales stores, covering cities above the county level in China, and is a leading enterprise in the national home appliance retail industry.

    In Northeast China, there is Dashang Group, and in North China, Five Star Appliances can compete with it. In East China, South China and Northwest China, Pacific Chain Home Appliances has almost completely crushed its opponents, and it is the only home appliance retailer with a national presence.

    Next step

    The Pacific chain home appliance business will develop into Southeast Asia. It is proposed to conduct a heavyweight transaction with Carrefour Supermarket Group to take over some stores in Southeast Asia with poor operating efficiency or overlapping locations of Carrefour Supermarket Group. The number is about 440, and the proposed transaction amount is 2.35 billion  Hong Kong dollar.

    ? LCD panel business;

    After years of unremitting development, Huanghe Technology Group has become the world's largest LCD panel company in shipments, accounting for 42.6% of the international market for LED LCD panels, which has shrunk compared to before.

    This is due to the strong demand from domestic TV manufacturers and the firm price of high-end LED LCD panels. Japanese, Korean, and Taiwan panel manufacturers have gradually resumed their production capacity. In the past two years, the production capacity of 20% to 30% low-speed production has exploded.

    In particular, Taiwan-funded panel manufacturers, including Chunghwa Picture Tubes, Innolux, AU Optronics, Chi Mei Electronics and Hanyu Caijing, the "five golden flowers", successively expanded their production lines from 2003 to 2004.

    ?Using the opportunity of the hot market to expand production capacity, it further squeezed the international market share of Huanghe Technology Group.

    ? As a heavy investment in scientific and technological research and development, the Yellow River Science and Technology Group has not stood still.

    The world's leading 8th-generation LCD panel production line technology is becoming more and more mature. The company plans to build two 8th-generation lines in early 2005 to further distance itself from competitors.

      The trump card of the Yellow River Technology Group is the small and medium-sized olcd liquid crystal display production line, which has been updated to the second generation, occupies a 100% share of the international market, and is a major source of profit.

    The olcd LCD screen is the company's unique killer, and it is also an indispensable configuration for high-end mobile phones.

    Huanghe Technology Group has the most innovative patents, complete production lines and production technology patents in this panel high-tech field, and has won huge exclusive profits.

    Huanghe Technology Group plans to launch the third-generation small and medium-sized olcd liquid crystal display production line in 2006, and continue to maintain its technological advantages and market share in this field.

    At present, Korean-funded panel manufacturer LG has launched the first generation of small and medium-sized OLCD LCD production lines, but due to technical defects of Mitsubishi vapor deposition machines and insufficient production technology, the yield rate of panel products has always hovered between 4% and 5%.  Caused heavy losses to the lg panel business.

    Such a low product yield rate is almost tantamount to luck, and more than 90% of the LCD screens produced are waste products, which makes people feel bloody at a loss.

    Now the most critical vapor deposition machine equipment is stuck on lg. If this problem is not solved, the product yield will never be improved.

    The best company in the world to produce vapor deposition equipment is Japan-Japan Canontokki Co., Ltd. Unfortunately, this is a subsidiary of the Royal Family Fund. The annual output of vapor deposition machines is only four, and the production capacity for the next four years will be fully covered by the Yellow River Technology Group.

    This means that Korean-funded panel maker LG wants to get high-quality evaporation equipment produced by Canontokki Co., Ltd., and it will get it after 2009 at the earliest.

    I can only watch helplessly as the Yellow River Technology Group monopolizes the olcd panel market with huge profits, leaving all competitors behind.

    In today's international market, the output of LCD panels is in short supply, and the prices remain high.

    This market structure makes domestic color TV companies miserable, and they can only endure the high prices of LCD panels silently. The negative impact is that the color TV industry is almost in a state of loss for the entire industry.

    Facing this situation, domestic home appliance manufacturers are calling for price cuts, which puts a lot of pressure on the Yellow River Technology Group.

    The situation reported by Dong Mingzhu is based on this, and a targeted plan is proposed;

    ?On the one hand, expand production capacity to meet the strong demand, and on the other hand, plan to reduce the price of LCD panels at the end of the year to ease the rising cost pressure of color TV companies.

    ? I missed the good opportunity of market reshuffle, and it is much more difficult to suppress the price with half the effort.

    Wang Yaocheng listened to the report carefully, thought about it and said;

    "As a leading LCD panel company, Huanghe Technology Group should not only consider corporate benefits, but also social responsibility and industry development. Your targeted plans are implemented as planned, and the final effect needs to be evaluated.

    After all, the market has its own inherent laws of supply and demand, and forcible suppression may not be effective.

    should see;

    The development and growth of domestic home appliance companies can form a fleet to compete with powerful Japanese and Korean manufacturers, which is of great benefit to Geli Group and Huanghe Technology Group, and avoid falling into the predicament of fighting alone.

    You Huanghe Technology Group should take this into consideration when formulating development strategies, take the lead in reducing prices as soon as possible, and resolutely lower panel prices.  "

    Dong Mingzhu nodded in response;

    "We have also considered this point. The current two 6.5-generation lines are bursting out at full speed to meet market demand and at the same time hoard some panels to meet the demand for price cuts. The quantity may not be large, and the specific effect is hard to say."

    Wang Yaocheng has no good solution, he can only say; "Anyway, do your best."

    (Because there is something at home, there is another chapter, which is expected to be uploaded in the evening, hereby explain.) (Remember the website URL: www.hlnovel.com
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