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Chapter 526 Marvel Animation's New Profit Growth Point

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    In the past few months, because of the antitrust investigation of HSBC and related hearing procedures in the Senate and House of Representatives, as the chairman of the board of directors of HSBC, Wang Yaocheng must often travel between Washington and New York, so he lives in New York most of the time.

    New York is also located on the east coast, about 360 kilometers away from Washington. It takes about three and a half hours to get there by car from the Interstate Highway via Philadelphia, and one hour by helicopter.

    If you go back to the Los Angeles Mediterranean estate on the west coast, the distance between the two is as high as 3,000 miles (about 5,000 kilometers).

    Time passed in a hurry, and three months passed in a blink of an eye, and it was the season of spring and flowers.

    April 4, 2004

    New York, Marvel Animation Headquarters.

    Pan Shiyi, Xie Yi and other high-level executives are accompanying Wang Yaocheng to visit the Marvel Animation Production Department. This department uses computer equipment to assist in the production of animation series for TV broadcast, which are very popular on major TV networks across the United States.

    There are too many IPs in the treasure house of Marvel Animation that can produce animation series, and now it has become a profitable project for the company. The 52-episode Iron Man was only sold to Time Warner's hbo TV network, and the first broadcast rights were recovered for 8.5 million US dollars.

    Compared with the production cost of 16.5 million U.S. dollars for all animation series, half of the cost of the first broadcast rights was recovered this time alone.

    The second-round broadcast rights are sold to CBS CBS, ABC, NBC and Fox Television Network, and can also reap more than 13 million US dollars to realize the profit of animation series.

    The remaining three rounds of broadcasting rights can be sold to other small and medium-sized TV stations and pay TV networks, of course, the price is cheaper, and then there are four and five rounds of broadcasting rights, which can be sold to European, American, Japanese and Korean TV networks, as well as Southeast Asia and other places.

    After two years, it can be rebroadcasted and re-cut. As long as the children grow up, there will always be a market for these animated series.

    By analogy, the cycle repeats.

    After these animated series are produced, they can be sold over and over again without limit, just like Disney, which can sell broadcasting rights even after 50 years, which is really a good deal.

    After Wang Yaocheng looked around, he was very satisfied with the whole operation of the company;

    "Very good. Marvel Animation cooperates with domestic high-level animation companies and adopts the outsourcing method of animation episodes to greatly reduce costs. This is a very good win-win strategy and helps to quickly build the company's animation episode copyright film library. Marvel Animation  There are so many characters, I think this kind of cooperation can be further expanded."

    Hearing the boss's praise, Pan Shiyi felt as if he had eaten ginseng fruit, and the 36,000 pores all over his body revealed a sense of refreshment.

    ? This was a sudden idea on his brain, which originated from the hope of cooperation proposed by a friend of the Shanghai Art Studio at a banquet when he returned home.

    Pan Shiyi was alert enough that he immediately realized the huge business opportunities contained in it.

    ?Don't look at the fact that China's domestic animation industry is on the verge of collapse due to the impact of foreign countries, but the quality of the employees is quite high, with strong art skills and solid business capabilities.

    The most attractive thing is that the salary level is low and the human resources are abundant. The students of the Academy of Fine Arts can get started with a little training. It is especially suitable for taking over the large-scale outsourcing business of hand-painted animation dramas.

    In 2004, the monthly salary of a qualified hand-painted artist in Mingzhu City was 5 to 6 thousand yuan, which was 1 to 2 times higher than the local average level, which was regarded as a high-paying occupation.

    Compared with New York City, where consumption is high, animators are also high-paying professions, with a monthly salary of 10,000 to 20,000 US dollars. The gap between the two is 20 to 30 times, but the animation production ability is almost the same.

    As an animation boss in the United States and even the world, Pan Shiyi sensitively discovered that the animation outsourcing business has great potential.

    as expected

    This coup has become a new profit growth point for Marvel Animation. After the overall arrangement of the director of the American animation series, a steady stream of outsourced animation series in China have been produced, which has greatly enriched the animation film library.

    "Iron Man", "Hulk", "Captain America", "Thor" and the 60-episode "Spider-Man" animated series that are currently on the air are widely loved by TV audiences across the United States and have become family carnival programs suitable for all ages.

    During the visit

    ?Pointing to the busy animators, Pan Shiyi introduced enthusiastically;

    "The high-quality animations produced in China are returned to the New York headquarters after acceptance, where they are synthesized by computer, dubbed by characters, rendered in post-production, and finally made into animation series with soundtracks. At present, an assembly line production has been formed.

    At present, Marvel Animation has more than 160 employees working in China, among which there are nearly a hundred people belonging to the director team.?The net income is 5% of the net income after the cost of film production and publicity is deducted, and the net income is divided with theaters.

    Even so, as a senior Hollywood film practitioner, Shay is well aware of the terrifying box office prospects of the "Harry Potter" series of films.

    As long as the film is faithful to the original and is basically above the passing line, it is predictable that this magical blockbuster, which is popular all over the world and has its own fan traffic, will be a hit at the box office.

    ? According to the plan, the entire series of films is divided into seven parts. The entire production process is expected to last for more than ten years, and the global box office is optimistically expected to reach tens of billions of dollars.

    Being able to share a piece of the pie is enough for Xie Yile to go crazy.

    "How is it have all the funds been raised?"

    "Thank you boss, I mortgaged my home property and the contract text of Marvel Entertainment Film Company to HSBC Bank in exchange for a loan of 6.2 million US dollars. This is my last chance to turn around. I will definitely grasp it tightly and do my best.  Make the film a classic and live up to the boss's trust in me."

    "That's good."

    Wang Yaocheng waved his hand indifferently to end the topic, and asked about something he had been concerned about all along; "How is the contact between Spielberg and his group with Universal Pictures? Is there any new progress?"

    "Boss, I am now closely tracking the development of the whole situation through the two little milk dogs of gay David Geffen. The entire secret negotiation process is under control. They are currently close to reaching an agreement. The only thing that hinders the negotiation is the price issue.  Spielberg and his group offered a price of 4.6 billion US dollars, but Universal Pictures was only willing to pay 3.5 billion US dollars, and the two sides have a big difference on this point."

    "Well, that means my movie distribution channel is included in this deal?"

    "Yes, David Geffen's music department and Jeffrey Katzenberg's animation department are all excluded, and the complete cut is independent, but the deal includes DreamWorks' global film distribution channel."

    Wang Yaocheng then let out a sneer;

    It's really a good plan. I actually betrayed my interests without telling the main shareholders. If the tiger doesn't show his power, he really thinks I'm a sick cat.

    Three years ago, Spielberg introduced strategic investors to buy shares in DreamWorks, diluting the equity of the largest shareholder Wang Yaocheng. Wang Yaocheng's shareholding dropped from the original 40% to 25% of the equity, but this transaction allowed him to recover the original investment.  , is a win-win result.

    In DreamWorks, Wang Yaocheng's subordinates tightly control the global distribution channel of the film. All the films of Marvel Entertainment Films are distributed through this global channel, which is his traditional sphere of influence.

    The sale of DreamWorks' global film distribution channels has truly violated Wang Yaocheng's interests, and he will never tolerate it.  (Remember the site URL: www.hlnovel.com
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