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Early August 2003
Suburbs of Chicago, Motorola headquarters.
In the spacious president's office
The tall and thin Motorola third-generation CEO Christo Galvin is discussing some recent events with the company's senior management. Because the positions of each other are far apart, the discussion has a strong smell of gunpowder;
"After the Iridium project failed miserably, there was a sense of failure throughout the company.
Various businesses have regressed sharply, and Motorola has gradually reduced from a dominant company in the wireless communication field to an inconspicuous small player. This is absolutely unacceptable.
Just a few years ago, Motorola could sell more than 100 million mobile phones every year, and the sales of this alone reached more than 30 billion US dollars. Now it is less than 14, and the company must make changes.
Gentlemen, we must find out where the problem is and find new profit points. "
Several other bosses in the office sneered and had great opinions on this.
Executive Director Trod said quietly; "The Iridium Project is a super big plan insisted on by the former CEO of the Motorola family. Out of the board of directors, the current mess is all dragged down by this damn big plan."
"Yes, this is your uncle's big mistake, but you can't just pretend nothing happened if you change someone else."
"Think about it, how many mobile phones do we need to sell to launch a satellite? The Iridium project, worth tens of billions of dollars, has turned into an unprecedented joke. After the Iridium project went bankrupt, the satellite was de-orbited and burned into the atmosphere. Turned into 66 fireballs at 50,000 feet, oh my God! Our stupidity will go down in the history books."
"Gentlemen, a painful scene has already happened. Let us let go of the burden of the past and look forward. We cannot always live in memories."
Christo Galvin had to prevent everyone from continuing to complain. If it continued, it would become a criticism meeting against his uncle, repeating the scene that had happened countless times.
Motorola is a Fortune 100 company in the world, spanning chip manufacturing, electronic communications, mobile phones and wireless mobile communication equipment, and is the world's largest manufacturer of digital set-top boxes.
? According to market research,
In 2002, the global digital set-top box market totaled 46.5 million units, of which North America accounted for 38 million units, and Motorola accounted for 58% of the global market share.
besides
Motorola also produces military and civilian computers, walkie-talkies, mobile phones, communication terminals and a wide variety of application chips. It occupies a pivotal position in their respective segments and is a comprehensive electronic multinational company spanning many fields.
Although it was hit hard by the Iridium project, it still cannot shake its roots.
It can be called a centipede, dead but not stiff.
Motorola is still a giant in the communications industry, but it is completely rotten inside. The large company is plagued by diseases, administrative efficiency is procrastinated, bureaucratic atmosphere is heavy, responsibilities are unclear, and various problems are countless.
Investigate its source
It was the second-generation CEO of the Motorola family, Nelkeson Galvin, who resigned sadly due to the failure of the Iridium project. There was no penalty, and he did not assume any subsequent financial responsibilities. He just quietly changed his job and finished the job.
The loss of tens of billions of dollars was like a breeze blowing on the face, which dealt a heavy blow to the confidence of the entire company. The condensed entrepreneurial spirit was completely slackened, and the spirit of hard work and entrepreneurship could never be regained.
Entrepreneurial spirit is invisible and qualityless, but it really doesn't work without it.
In order to avoid quarreling, coo Mike Zafirovski cleverly changed the topic and brought up the recent major events in the international market;
"Royal Family Fund has made a new move. They have further increased their holdings of Apple's stock to 55.2%, holding an absolute controlling stake in Apple. They use the Athlon 3 microprocessor on the newly launched Apple Mac computer, and they can freely choose ios System and Android system, and the products of Atlantic Jinko Group are fully used in Apple's iphone digital player."
"This matter made Intel and Microsoft very angry. They accused the royal family fund of monopoly behavior on the media and radio stations, and threatened to launch an anti-monopoly lawsuit. There was a lot of trouble for a while."
"According to reliable sources, Jobs intends to enter the field of mobile phones, and is asking boss Wang Wang to forgive him and agree to Apple's mobile phone project plan."
Trod laughed out loud, and said contemptuously; "Jobs is a joke in front of the boss king, and he tried to wrestle his arms, but he was crushed."?The contract system and the target responsibility system can only see results if the original old framework is completely broken. "
"this¡¡"
CEO Christo Galvin hesitated, but it was really not a big deal that he could decide on himself. Maybe there would be a magnitude 12 earthquake.
It has been 75 years since Motorola was founded. After three generations of family inheritance, uncles and even grandparents have filled all departments of the company. Many people even watched themselves grow up, and they have decades of deep friendship.
?It is entirely conceivable how strong resistance it will incur if they want to break their jobs and reduce redundant staff.
The family and friendship are intertwined, and decades of family-like atmosphere made Christo Galvin completely speechless. He was unable to make such a major decision, and he almost wanted to overturn everything in his existing life.
"We can increase investment in technology, so we don't need to overthrow the original framework, right?"
"Stupid, the current system has become completely rigid. If we don't break the original framework to bring in fresh air, it will be futile to add more investment in technology. In the end, it will become a Florida beach vacation and a party at a French restaurant, but we can't come up with eye-catching Technological innovation."
"Sorry, I have no right to do that."
"Eh¡¡"
Executive Director Trod let out a long sigh of disappointment, and said: "Everyone can see the shortcomings of Motorola, but no one wants to change, and no one has the courage to change, but just watch it sink, forget it. , I have spent the golden time of my life in Motorola, and I can only hope for a miracle to happen, otherwise I can only die along with it."
Looking at Trod's pale hair, Christo Galvin opened his mouth to try to persuade him, but seeing the old man turned his face away from him in disappointment, he could only smile and say, "Trod, believe me There is a way."
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