-
Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading
Free Web Novel,Novel online - All in hlnovel.com -> Romance -> Looking back at 1991 Chapter 228: The Hit Product That Breaks the Deadlock
Previous page Return to Catalog Next page
- You can search "Looking Back 1991" in Baidu to find the latest chapter!
As the traditional king of office equipment in the world, Atlantic Business Machines still inherits the advantages of the former, firmly occupying 29% of the world's traditional office market, but the situation is quite bad.
The blue giant ibm has made every effort to attack the field of office equipment. It not only occupies 69% of the world's market share in the field of desktop computers, but also continuously erodes the market share in the field of traditional office equipment such as typewriters and word processors. At present, it has surpassed its competitors, which occupy 37.4%. Market share, the king of the new office equipment market.
In addition to the rising stars Xerox, Cisco, Hitachi, Ricoh, Sharp, Minolta, and Panasonic catching up, the current situation can be described as being besieged by the enemy and going from bad to worse.
Boston, Global Headquarters R&D Center.
A group of people wearing light blue protective clothing walked into the modern R&D center with a strong sense of technology. First, a tall young man was the boss Wang Yaocheng who came to inspect.
Accompanied by Chambers and a group of R&D center executives, he is listening to the report;
After repositioning, the R&D center of the headquarters has turned to the field of product application technology in an all-round way, focusing on improving existing competitive products, researching and developing new products, and reserve next-generation product technology to provide a strong impetus for enterprise development.
Those cutting-edge research and development that are so ambitious have all been moved to Red Hat in Silicon Valley.
"Boss, we have carefully prepared a blockbuster product for the company, please come this way."
Everyone came to a slightly messy laboratory. There is a lot of space here. The experimental equipment around is constantly flashing signal lights, and various cables are connected to an ugly equipment in the center.
This device does not have any outer cover, and the mechanical operation inside can be seen clearly. A halo flashes on the top surface from time to time, and the sound of "click, click" mechanical operation is pleasant and pleasant.
"Is this an office xerographic copier?"
"Oh, my God! We also want to give you a surprise, but I didn't expect the boss to recognize it at a glance." Dr. Stark from the R&D Center couldn't help but exclaimed.
Dr. Stark is an American of Italian descent, a visiting professor at the Massachusetts Institute of Technology, and an academic authority in the field of electronic information engineering. Due to his long-term high-level administrative work, he has become a little cough, cough
Good at flattering.
"Thank you for your compliment, doctor, but why is this mechanism so complicated?"
Wang Yaocheng frowned, looking at the half-person-high complex machinery in front of him, which was long like an assembly line, and it was more than five meters across, which was really too huge.
Behind him, Chambers glanced at Dr. Stark, saw that he opened his mouth to explain, and immediately stopped him with his eyes.
After a while,
Wang Yaocheng smacked out the taste, that's how feelings are;
The copying machine spits out the paper, sends it to the binding machine along the belt pulley, then organizes, cuts, and attaches the cover prepared in advance, and a complete copy of the material is completed.
His sister!
Where is this copier?
This is obviously the assembly line of the printing factory. Although it is a bit simple, it does have the basic function of copying and binding assembly line.
This is purely water in the head, and the direction of scientific research has gone astray.
Just like a patient with obsessive-compulsive disorder, he insists on making things perfect, and he is unwilling to leave any flaws. When the print command is issued in the computer over there, the bound copy materials will be harvested here.
How much does this cost?
The purpose is to make the office clerk a little easier, and the delicate fingers don't need to use the manual binding machine.
Damn it! What a stupid design.
Wang Yaocheng can feel it without looking back, and the CEO Chambers he promoted must have seen it too, without explaining, this is to test himself!
OK, I'll take out some dry goods to scare you, and it will definitely make your grandson regret it.
"The design of this kind of shit is a waste of funds. Who is the original project team leader?" Wang Yaocheng said in a bad tone, looking at Dr. Stark with cold eyes, making him shiver in fright;
"Boss, he He has now been transferred to the industrial control machinery group, and the post of person in charge has been removed. He is just an ordinary researcher."
"Hmph, mechanical design still has its own way, but this kind of designer has no market awareness and cannot lead a project team." In one sentence, this researcher has been sentenced to life, and there is no hope of promotion in this life.
"The xerographic copier needs to be purer. Disconnect it from here, and all the functions behind it are unnecessary. This machine?The level is very strong, and in this segment of the US market, Xerox has not yet fully developed, so it is an easy target to bully.
?From the perspective of the global market, Japanese-funded enterprises account for half of the country. Their products are cheap enough and have good performance, so they are naturally widely welcomed.
In 1993, the global copier market totaled US$6.5 billion, with an output of about 4 million units and an average unit price of US$1,625.
The largest market is the United States, Europe and native countries, of which the United States and Europe account for 82.3% of the market share and are the largest sales markets for copiers.
Xerox in the United States is in a market competition environment surrounded by wolves. Japanese-funded Canon, Ricoh, Mita, Sharp, Minolta, Toshiba, Oc¨¦ and other brands are besieged. The market share of IBM copier products is less than 3%, which has almost been forgotten by customers. .
For Atlantic Business Machines, it has sufficient technical background and is not afraid of competition.
Moreover, the unit price of copier equipment is high enough and the profit margin is not bad. It is very suitable from all aspects to take on the heavy responsibility in this transitional stage.
Atlantic Business Machines has enough plant and equipment to start production quickly. As long as the advertising can keep up, the market must be very good.
Wang Yaocheng walked forward with his hands behind his back, and asked in a light tone; "How are you going to organize production?"
"Boss, I want to quickly recruit employees to expand production. It is estimated that the product will be launched within two months. This year's output can reach 400,000 units. Using our mature sales channels, we will quickly capture the American and European markets." Chambers carefully Answer cautiously.
"Have you thought about how many people to recruit?"
Chambers; "A fully automatic production line requires about 2,300 people, plus 2,500 managers are enough. If the production scale is to be further expanded, more workers need to be recruited."
"Cost, have you calculated it?"
Chambers; "We have calculated that according to Xerox's current sales price, our products can be sold for 2,500 US dollars a piece, and the cost performance is better than Xerox's latest products, and the profit margin can reach 38%."
"Huh, Xerox and IBM copiers are able to maintain such a high price because of tariff protection. They are not competitive in the world market at all. With so many competitors, the sudden extra production capacity of 400,000 units is only How can the American market be digested?" Wang Yaocheng poured cold water on it without hesitation.
"But we have a traditional brand and mature sales channels, and we can also sell some high-end products in the European market."
"There is an old saying in Huaguo, think about defeat before thinking about victory."
"What does boss mean?"
Wang Yaocheng stared at Chambers deeply; "OEM, OEM."
One sentence was like a bolt from the blue, splitting the fog in Chambers' heart in an instant, and he immediately understood everything, and the admiration in his heart was like a surging river, rolling in.
? According to the annual salary of workers in the United States, plus other benefits, it is about 40,000 US dollars a year, which is 60% higher than the national average income. The 2,500 employees plus taxes and other costs are close to 200 million US dollars.
If the same factory is located in Huaguo, the operating cost will not exceed two million US dollars based on an annual salary of 6,000 yuan, and all the savings will be profits.
This is only labor costs. If plastic molds, mechanical equipment, materials, etc. are added, the cost of a copier will be reduced by 60% or more. What a competitive advantage!
Not to mention the US market, but markets all over the world can be captured.
With the increase in output, the cost of diluting each copier will be less. After the economies of scale are reflected, it is impossible for domestic manufacturers to be rivals.
There is only one case, that is, manufacturers in the home country also move to Huaguo for production, but this is by no means a matter of a day or two, and the lifetime employment system is not a joke.
? Even if the production plant is moved away, how will so many employees be accommodated?
If it works well, it can at least squeeze out more than half of the world's copier manufacturers.
In an instant, countless thoughts flashed through Chambers' mind, and he couldn't wait to put it into practice, and immediately went to Huaguo to set up a factory for production.
As for the scale of production?
The first phase of the project is tentatively set at 1 million units, and the second phase of the project will be expanded depending on the situation.
Owning the mature sales channels of the original company, it is possible to sell all products to the whole world in the first time. How can a US brand with high quality and low price be unpopular.
Facing the powerful American brand, if it has unparalleled competitiveness based on market competition alone, even a small book will have to kneel.
If you want to discriminate against American brands, the 337 investigation is not for fun. Whether it is European or native country, it will kill Yating every minute.
Lao Mi is so domineering, he still insists on fighting for three points without reason. If the reason is on his side, hehe, from the commander-in-chief to the Ministry of Commerce, from the state legislature to the mainstream Western media, the combination of these forces will ask you if you are afraid.
not to mention
After winning the two major victories in the Cold War and the Gulf War, the United States has become the global hegemon, and its prestige is unprecedentedly high. In its home country, in Europe, in South Asia, and in every corner of the world, there are many dog-licking existences. It is absolutely treasonous to discriminate against American brands. Behavior, if you spray it, you will be sprayed to death. (Remember the site URL: www.hlnovel.com)It's pretty good.
Lao Mi is so domineering, he still insists on fighting for three points without reason. If the reason is on his side, hehe, from the commander-in-chief to the Ministry of Commerce, from the state legislature to the mainstream Western media, the combination of these forces will ask you if you are afraid.
not to mention
After winning the two major victories in the Cold War and the Gulf War, the United States has become the global hegemon, and its prestige is unprecedentedly high. In its home country, in Europe, in South Asia, and in every corner of the world, there are many dog-licking existences. It is absolutely treasonous to discriminate against American brands. Behavior, if you spray it, you will be sprayed to death. (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
- Previous pageCatalogNext page