? Givenchy¡¯s new product launch conference for Lip Love series invited many big names in the industry and media professionals to attend.
The venue is elegantly arranged.
The pianist, violinist, etc. played soothing music on the side, which looked very stylish.
Han Wen came to the scene early in the morning to coordinate various matters. Until now, the company is not very optimistic about the new product launch.
After all, Han Wen was too stubborn and hasty in choosing the spokesperson this time.
Whether it is Wu Zixuan or Chen Pingan, neither of them have enough cafes.
Can't support a big international brand like Givenchy.
However, people have already bet on their careers, so they don't say anything anymore.
Ye Qiang drove the RV directly to the back door of the venue. Chen Pingan and Wu Zixuan entered the work area through the back door of the venue.
This avoids crowding and disturbing of fans.
Seeing the arrival of Chen Pingan and Wu Zixuan, Han Wen put down the things in his hands to receive them personally: "Anshen, the makeup artist is already waiting in the dressing room. This time we invited an internationally famous makeup artist."
"Okay." Chen Pingan took Wu Zixuan's hand and followed Han Wen into the dressing room.
Han Wen not only hired the best make-up artist this time, but in order to keep his position, he did his best to make everything perfect.
? With the arrival of Chen Pingan and Wu Zixuan,
Many management members of Givenchy's press conference shook their heads, "I have no desire to watch it anymore."
"This is probably the lowest-ranked endorsement combination in Givenchy's history. Small Internet celebrity + first-line singer? We have never used a spokesperson below the queen level, okay?"
"Han Wen is confident."
"Confidence? I really don't know where his confidence comes from. The order volume of national agents has not yet reached 50% of the expectation. The agents have no confidence in this new product launch. We don't know how miserable we will be this time. "
"Wouldn't it be nice to be miserable? Then the chief marketing officer position will be yours."
"That's right, let's just "wait for the good news""
Givenchy's executives had no hope for the show.
In fact, the reason why the company's senior management agreed to Han Wen's proposal was entirely because he had signed a VAM agreement, and the company also had an element of gambling.
Rather than how optimistic he is.
Of course Chen Pingan and Wu Zixuan don't know this, what they care about now is to do what they should do at the press conference.
Han Wen had given them a process sheet in advance.
It is almost the same as Givenchy's previous conference process. First, Givenchy's Chief Product Officer made a speech stating the source of creativity and product features of the new series.
Then the chief marketing officer released the new series of product advertisements on the spot, and then Chen Pingan and Wu Zixuan came on stage, and together with Givenchy's product officer, marketing officer and other management teams, they launched the release ceremony and announced the official sale.
After the launching ceremony, Chen Pingan and Wu Zixuan will live broadcast the sales in Givenchy's official live broadcast room.
Of course, this is also part of the endorsement activities, otherwise the 9 million endorsement fee is really too easy.
Ten o'clock in the morning.
? Givenchy's new product launch conference was officially launched, and the product officer introduced the reason for the development of the Lip Love series and the connotation of the story.
It drew warm applause from the guests and fans present.
Operating Officer Han Wen came to the stage to greet everyone, "I am very glad that everyone came to the press conference today. Just now I noticed that many Anshen fans rushed over."
"I'm also a fan of Anshen."
"Will you warmly welcome Anshen on stage with your screams?"
As soon as Han Wen's voice fell,
Immediately the fans shouted:
"Soothe the nerves!"
"Xuanxuan!"
The audience was enthusiastic.
Then on the left side of the stage, Wu Zixuan in a white dress slowly walked out holding Chen Pingan's arm.
that moment,
All eyes were attracted to the past.
"Soothe the nerves! Xuanxuan!"
"My God, Xuanxuan is holding Anshen on her arm, she is so happy."
"Black suit and white dress, forgive me for thinking of the wedding scene."
"Xuanxuan is so beautiful, her lipstick looks good today"
The fans are boiling.
Under everyone's attention, Chen Ping'an and Wu Zixuan stepped onto the stage and stood with Han Wen.
"Anshen, make a deal with everyoneAt the beginning of singing, Wu Zixuan introduced lipsticks during the interval, and tried and tested them on the spot.
After one hour of live broadcast,
The subordinate hurriedly came to report Han Wen, "Mr. Han, the stock has been sold out, what should I do?"
Han Wen was shocked: "What? Sold out? Which color number?"
"All the colors 10 million pieces are all sold out!" The subordinate said, "Crazy! It's completely crazy!"
"So fast? It's only been an hour!" Han Wen couldn't believe it.
They prepared a week's worth of stock in stock.
Now,
It was sold out within an hour!
This is too scary, right?
"The fans of Anshen are too strong." The subordinate said, "Anshen Xuanxuan is simply the king of goods!"
"Quick! Go to the pre-sale link!" Han Wen said.
After that, he immediately called the factory to inform the factory to work overtime.
At this time,
The phone number of Givenchy's business department has been blown up by dealers.
"Hello, I need to replenish the lip series, as many as I want!"
"I want two million for the lip love series, and the payment has already been transferred to your corporate account."
"Your lip series are selling so well, I have to restock every color series"
The people in the Commerce Department were so busy that they checked the inventory and found that it was out of stock!
out of stock!
"How is it possible?" The staff of the Ministry of Commerce widened their eyes, and then explained to the dealer, "Sorry out of stock. The factory is rushing to produce, and it is expected to be shipped in two days."
"Out of stock? How do you manage inventory? Two days? Can't wait! I want it now."
"I'm really sorry this product is selling too well. The stock of 10 million pieces has been sold out. Didn't you say that you don't need to take too much before the new product goes online?"
"Thishow did I know that the sales were so hot!! This time I lost a lot!"
The new products of the lip series in major dealer stores across the country were sold out quickly.
?Only some dealers who bought a lot of goods sold hotly and made a lot of money.
"Is my head punched? Just buy this little stuff?"
"It's really uncomfortable to watch people eat crabs!"
"Who told us not to be optimistic about new products?"
Now their intestines are full of regret.
Givenchy Headquarters.
The news that the lip love series was sold out spread throughout the company in an instant.
"How is it possible?" Dou Tao, vice president of marketing, stared at the sales data.
He was still waiting to see Han Wen roll over and leave the company in despair.
Then he changed from deputy to full-time!
But now he is hopeless!
The high-level executives who were not optimistic about the endorsements of Chen Pingan and Wu Zixuan before were now speechless and slapped in the face.
"Are all Chen Ping's fans crazy?"
The senior executives sighed, and at the same time they were surprised, they also began to re-examine the young man Chen Pingan.
Such appeal,
Don't lose to the king and queen at all
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