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122: Trapping them in one step and two steps (4 more)

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    Xia Xiaolan would never do taking off her pants and farting.

    Now the state-run shopping malls headed by Zijingshan Department Store are already carrying out price reduction promotions with real knives and guns. It is not that simple to attract customers back to Asia without hurting their bones.

    Xia Xiaolan's "shopping card" is not enough, coupled with recharge cashback, it must be able to attract some customers to return.

    This shopping card, as long as you spend money to buy it, the balance will always be in the card if you don¡¯t shop, and the price reduction promotion held by the state-owned shopping malls, if you don¡¯t buy it now, the promotion may disappear in a few days.

    Another advantage of the shopping card is that it is anonymous. Someone must soon think of its magical effect. If you want to ask someone to do something, giving a gift may not be in line with the other party's wishes, and sending cash is a real mistake Cough cough, send  Isn't the mall shopping card just right, it is not eye-catching at all, and it allows the recipient to decide what to buy.

    Amitabha, this second function is not Xia Xiaolan's original intention, she just wants to reverse the current situation in Asia!

    Song Minglan thought it was taking off his pants and farting because Song Minglan didn't understand the tricks.

    Discounts and promotions are available in every shopping mall, and when commodity prices drop, customers will have objections when they want to raise them further.  Unless all the shopping malls participating in the price war get rid of the past and sit down to negotiate to restore the original price, otherwise, whichever raises the price rashly will be rejected and questioned by customers.

    Xia Xiaolan will not discount.

    But she can use the 'shopping card' to trap customers, one step and two steps, don't worry, everyone has a share!

    First of all, we must make sure that this is also a discount offered by Asia, but it is not just a discount. At least the prices of commodities in the Asia mall have not been broken, and the vulgarity is still there.  The impression of Asia is still a mid-to-high-end shopping mall.

    At the same time, several state-owned shopping malls are also offering discounts and promotions, but customers have not developed the so-called loyalty, and they will go to whichever one is on discount!

    But once customers use Asia's "shopping card", they will be slowly tied to Asia.

    The shopping card does not limit the time of use, nor the number of times of use. The unused balance is always there, and there is no restriction on the type of goods purchased.  Going to the mall, the discounted products may not be what they want to buy, unless the state-owned shopping malls of Zijingshan Department Store really want to sell all the products on sale seven days a week, which can offset the Asia's "shopping card"  Universal advantage.

    There is also a secret trick in Asian shopping malls. Products that could have been priced at 10 yuan are usually priced at 9.9 yuan, with a fraction of 10 yuan.

    This is a trick in the retail industry. The difference between 9.9 yuan and 10 yuan is only 10 cents, but it is a hint to customers. They feel that this item is not very expensive if it is less than 10 yuan.

    When it comes time to pay by card, these ubiquitous fractions will have a magical effect, and how many customers can spend so accurately every time that the purchase of goods is just an integer?

    Can't make up an integer, and there is still a balance in the card, so I have to come shopping for the second or third time!

    When I come for the second or third time, there are only a few yuan left in the card, and the balance will be wasted if I don¡¯t use it, and it¡¯s not enough if I want to use it. If I see that the recharge and cashback activity is still there, then I¡¯ll recharge a little more¡ª¡ª

    This kind of routine is summed up by astute businessmen.

    What gyms, cake shops, and all kinds of businesses are such routine consumers.  Originally, I could settle with cash, but I paid once at a time, but I used the name of discounts to persuade customers to apply for a membership card. When the balance in this card is not used up, if you want to buy something, the first reaction is to think that you have a membership.  Card shop go!

    The truth is the same, Xia Xiaolan could have explained it clearly to Song Minglan, but she wanted Song Minglan to think for herself.

    She wasn't trying to embarrass Song Minglan, on the contrary, she just planned to train Song Minglan.

    There were rumors in Asia, saying that she couldn't hold on and wanted to ask Zhu Suizhou to come back to take charge of the overall situation, but Song Minglan didn't show that at all. Mingming Song Minglan and Zhu Suizhou were relatives, and the relationship was closer.

    Based on this alone, Xia Xiaolan felt that Song Minglan was worth cultivating.

    Song Minglan may not be loyal to her, at least the other party has really devoted her heart and soul to Asia, and is loyal to the job position of "Song Special Assistant". This is professional ethics¡ª¡ª

    The second aunt was too puzzled, but Xia Xiaolan had so many successful "cases", the second aunt decided to trust Xia Xiaolan again this time.

    Song Minglan thought for two days, but was still confused.

    However, she is still doing things according to Xia Xiaolan's instructions. In order to promote "shopping"I'm so busy with my business that I don't touch the ground.

    Even if the shopping card can really keep customers in Asia, they must first let them know about it. Knowing that Asia is engaged in recharge and cashback activities, and how to use the shopping card, the common people in the commercial capital must have a bottom line.

    Xia Xiaolan meant to shoot an advertisement, simple and clear.

    This advertisement does not need a complicated plot. After shopping in the mall, a person opens his wallet, finds the money to count the money, and finds that he does not have enough money, so he is in a hurry.

    The other person arrived at the cash register, took out a card and swiped it, and the payment was successful with a beep, and there was an electronic mechanical sound reminder: "This time the consumption is xx yuan, and the balance in the card is xx yuan. I wish you a happy shopping in Asia."  .

    Add a little more narration and introduce the "shopping card". The most important thing is not to miss the recharge and cashback activity that Asia is doing, so this commercial is over.

    There is no need to specially invite actors. The salesgirls and honor guards in Asia are all well-groomed, and it is very pleasing to watch on TV.

    The difficulty in this matter is not the advertising, but the cash register system. The current computer memory is very small. Xu Jing also worked on it for a long time before he came up with this version that castrates many functions and barely works. Anyway, it¡¯s just a card  Payment and account reconciliation have to be done manually, and there is no excuse that it can be automatically entered by scanning the barcode. The cash register and deduction numbers must be entered by hand.

    Even the castrated version of the cash register system with simple functions cannot be completed in a day or two. When Xia Xiaolan took over Asia, she was planning for the future chain operation. Two or three months ago, she asked Xu Jing to start preparing.  Let him do it for two or three years, and now he has to fight with several state-owned shopping malls for promotions, so he can only get this thing out in advance-it is not perfect, but the most important thing is to be able to use the card to pay the cashier.  In the meantime, Xia Xiaolan didn't have any higher demands!

    After another half month passed, Xia Xiaolan felt that Asia was ready for the challenge, the staff had been retrained, and the cashier knew how to pay by card, so she was going to let the TV station start advertising.

    Lao Huang secretly called Qiongdao:

    "Mr. Zhu, you say it's ridiculous. Do you really think that a small card can turn the situation around? She doesn't know yet. After observing the suppliers in Shangdu for so long, they found that Asia has no effective means to deal with competition.  It has been decided to cut off the supply of AsiaMr. Zhu, come back and take charge of the overall situation, otherwise Asia will really be over, this is your painstaking effort!" (Remember the website URL: www.hlnovel.com
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