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1838: Clear positioning, precise sniping (3 more)

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    ?

    There is one kind of person that is the scariest. No matter what she wants to do, she can walk in front of you, walk your way, and leave you nowhere to go.

    To follow the trajectory of the previous life, there was no time when Xu Jing and Ma Hai were in their early years.

    Without Xia Xiaolan, Xu Jing's ancestral home might not have been sold so quickly. Maybe his girlfriend Xiang Li couldn't stand living in a foreign country long ago, so she dumped Xu Jing early, and Xu Jing would never go abroad to learn this trade.

    Or, Xu Jing's fate in his previous life was roughly the same as in this life. He still went abroad, was still dumped, and was still poor and wanted to develop electronic dictionaries He didn't meet a good investor, and this invention died halfway.

    Xia Xiaolan's intervention not only changed the fate of Xu Jing and Ma Hai, but also directly made the electronic dictionary appear in China ahead of schedule.

    In my previous life, electronic dictionaries would not appear until two years later, and they were introduced to the Mainland from Hong Kong Island.

    Because everyone doesn't know what to do in this market, the self-positioning of electronic dictionaries is very confusing, and it once wanted to compete with various game consoles in the sales market.

    Are you really crazy, you are an electronic educational product, you don't want any face?

    People who make game consoles are more professional in games than electronic dictionaries. It is hard for an electronic dictionary to compete with others for this piece.

    It was different when Xia Xiaolan made a move.

    Whether it is a game console or a "learning machine" with a real game in the name of learning, it is the same way. It is aimed at the student group, and it is the children who pester their parents to buy this thing.

    Xia Xiaolan doesn't bother to talk to those students who have no money in their pockets, and the way of publicity is to target parents who have financial strength and value education!

    It doesn't matter whether students like it or not. Parents have to like this thing and trust the electronic dictionary.

    Who cares about students' opinions?  If you have no money in your pocket, just let your parents decide.

    Anyway, English is the subject of the college entrance examination. If you say you don¡¯t want to study it, with so many scores, don¡¯t you want them all!

    "Give Wenquxing as a gift at the beginning of school", this advertisement is played once, and the words of the advertisement are listened to once. It is virally implanted. If you listen to it too much, you will be brainwashed.

    Xia Xiaolan can only say sorry to a famous health product advertisement.

    The road has been taken by her, others should go another way, she is also a person who has been poisoned by brainwashing advertisements, using this word to sell electronic dictionaries is better than selling health products that are useless to eat stomach farts!

    Mr. Xia's conscience is as safe as a rock.

    It was Xu Jing and Ma Hai who were not calm.

    The ad worked a little too well.

    ?The sales channel of Xinhua Bookstore, which had not been discussed until now, was successfully contacted by Ma Hai after the advertisement was aired:

    "There is no problem here in Guangdong Province. According to what you said, Mr. Xia, the situation of sales at the rental counter. As soon as the advertisement was broadcast, some people took the initiative to come to the door as an agent. In addition to the previous publicity for the opening of Chengrong Plaza,  Over the past two days, the daily sales volume at the store has more than doubled!"

    Sounds awesome, how about a tenfold increase in retail sales?

    Let's put it down, Wenquxing's sales still have a long way to go. The business of Chengrong Plaza was so hot three days before the opening, and Wenquxing's counter location is very good. Not counting those that were given away in the lottery, only a few electronic dictionaries can be sold in a day.

    Therefore, it sounds amazing that the retail volume has doubled tenfold, but in fact the base is too small, and it has increased from a few units to dozens of units sold every day!

    ?Compared to other stalls, which only sell electronic watches, retail and wholesale, if hundreds of electronic watches are not shipped someday, the stall owner feels that his business has failed.

    Xia Xiaolan didn't hit Ma Hai either. The advertisements are on the market, and the channels will keep up here, and the rest will wait for time to ferment. Every new thing needs a process from birth to acceptance:

    "Take your time, the early stage is always particularly difficult."

    This can be regarded as one of the things that made Xia Xiaolan very happy.

    ?This project invested in the United States did not cost a lot of energy and money, and it went into production smoothly and then pushed it to the sales market. Shouldn't you be happy when you see the hope of returning the cost?

    Two days after the advertisement of the electronic dictionary was launched, a new discussion was sparked in the newspapers, whether it was right or wrong that the top scorer in the college entrance examination took the advertisement.

    Some people say that the top scorer in the college entrance examination has the smell of copper.

    Some people say that the top scorer in the college entrance examination is not doing business properly, and students should study hard, and doing other things is not doing business properly.

    The words of the critics do not represent the opinions of most parents.

    From 1977 to 1987, this year is the tenth year since the resumption of the college entrance examination.

    How important is the college entrance examination?

    It gave candidates across the country and gave young people aOpportunities for online development, as long as you are willing to study hard, you will have the opportunity to leap into the dragon's gate!  Whether or not you will be reincarnated is not something that can be decided by an individual.

    But whether to work hard or not is always in your own hands.

    The college entrance examination provides such a platform and opportunity for millions of people.

    Learning is valuable than anything else.

    ? For thousands of years, it has been the golden jade good words recognized by the Chinese people.

    The college entrance examination is so important, a higher score can overwhelm many people to be admitted to the university of their choice.

    One point higher is the difference between whether the undergraduate course is online or not.

    If you get a higher score, you may not need to repeat it.

    It is so difficult to improve the score. In 1987, the tenth year after the resumption of the college entrance examination, excellent teachers have explored a certain amount of test-taking experience from practice However, there are still large gaps in the teaching aid market.

    The papers must be written by the school teachers themselves.

    What Huanggang secret papers, Hengshui gold papers, three-year simulated five-year college entrance examinations, all of them have not yet!

    How to improve children's academic performance, besides studying in the classroom, what else can parents do?

    Why can't the top scorer in the college entrance examination be able to shoot advertisements.

    People are not selling anything else in the advertisement, but recommending Wenquxing Electronic Dictionary.

    "Why don't you buy one for your child? 498 yuan is not cheap. If you can improve your English score, 498 yuan is worth a thousand dollars!"

    "It seems quite convenient. You can translate words just by typing in them, and there is also the standard pronunciation teaching of real people If you are interested first, maybe you will be willing to take the initiative to learn English?"

    There are criticisms in the newspapers.

    The number one student in the college entrance examination who was filming an advertisement actively shrank his head, trying to downplay his sense of existence.

    In the discussion and criticism, some parents are really willing to buy it.

    Those discussions in the newspapers actually catalyzed the popularity of the Wenquxing Electronic Dictionary. The focus of the debate was whether the number one in the college entrance examination should be advertised, but no expert jumped out and said that the Wenquxing Electronic Dictionary is bullshit. I advise everyone not to buy it!

    The more discussions, the greater the product promotion.

    During this discussion, Ma Hai finalized the consignment agreement for Xinhua Bookstores in the Guangdong Province area. In many Xinhua Bookstores in Guangdong Province, electronic dictionaries were placed on the counters inlaid with glass.  The metallic lusterit looks so technological.

    Seeing the real thing, knowing the function, selling 498 yuan a piece, it is not particularly difficult to accept.

    Commodities related to "electronics" are not cheap.

    Parents who can afford the price financially are afraid that their children will fall behind. If they are reluctant to buy it here, if someone else buys it and their English scores improve, wouldn¡¯t their children lose out?

    As a gift at the beginning of school, I will give you a Wenquxing Electronic Dictionary. Give it away. If there is no other way, save some money elsewhere!  (Remember the site URL: www.hlnovel.com
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