Luna is one day earlier than Lanfenghuang, and opened on March 16th at the same time as the Yangcheng store.
?Compared to the propaganda bombardment of Lan Fenghuang, Luna's opening seems quiet, with firecrackers and a few pairs of flower baskets, it opened in Xidan, and the same tone is in Yangcheng.
How to distinguish between blue phoenix and luna?
The former is a large grocery store, and what style of clothes to sell depends on the mood of the person who chooses the goods at the time.
Liu Fen or Li Fengmei think red looks good, so they will buy a few more red clothes. If they think green looks good, they will increase the purchase of green clothes.
Luna is different. It has designers. Chen Xiliang hired two designers. The styles of the two are different, but Chen Xiliang asked them to try their best to stick to one big style.
Walking into luna's store, you can experience this order.
The quiet opening does not mean that it is left alone, but the turnover on the first day is indeed a bit shabby. The store in Beijing sold less than 700 yuan, and the store in Yangcheng was even more bleak, only in the early 500s.
In the evening, Chen Xiliang called, with a worried tone in his tone:
"Sister Xia, we already have 200,000 goods in the first batch, if we can't sell them"
"Don't worry, wait for Editor-in-Chief Cui and the newspaper to work together."
It's not that Xia Xiaolan prefers her own store and puts Luna aside. In terms of long-term development, Xia Xiaolan is more optimistic about Luna. For Xia Xiaolan, Lan Fenghuang is a way to accumulate funds. She studied architecture and knows that real estate will be a sunrise enterprise for many years to come. The clothing business was very profitable throughout the 1980s and 1990s. Why did she let it go?
Lan Fenghuang used it to make quick money, and also hoarded real estate for Xia Xiaolan, and gave her mother and aunt a stage to develop their careers, that's all!
Luna is different. This is to build a brand, to become a clothing company, and to develop for a long time. Although the money invested is from Zhou Cheng, for Xia Xiaolan now, let¡¯s not talk about exchanging all the net worth with Zhou Cheng. Small money can be confused. They used it together Luna's investment was made by Zhou Cheng, and Xia Xiaolan and Chen Xiliang's business is still shared.
Her consideration for luna is not to make quick money, even the way of publicity is more high-end.
Chen Xiliang was concerned, but he was in chaos. After being appeased by Xia Xiaolan, thinking of the previous arrangement, he could only wait patiently.
"By the way, have you contacted Wang Mingming's agent?"
"Contacted, but he said that Wang Mingming is not very interested in our clothes"
Xia Xiaolan and Chen Xiliang said that Hong Kong celebrities can¡¯t afford to be hired to shoot advertisements, but Luna can provide Ms. Wang Mingming with the new season¡¯s new styles for free for life, which can be regarded as a ¡®sponsor¡¯. This is shamelessly rubbing Wang Mingming's reputation, obviously the other party is not a vegetarian, and he doesn't want to advertise Luna for nothing just because of a small gain.
Xia Xiaolan can't help it, luna is a small seedling, the Spring Festival Gala is a coincidence, Wang Mingming doesn't want it, she and Chen Xiliang can't force the clothes to others, can they?
Xia Xiaolan gritted her teeth, "Give it away, or give it away for free. Every season, I will give you two specially customized clothes. The details must be different from the mass-produced ready-made clothes, and they are suitable for stars to appear on the stage. We can't force her to wear it or not. We can't give it away." Sending is our freedom."
Anyway, Yangcheng is not far from Hong Kong, and someone can take it to Wang Mingming. Xia Xiaolan is still unwilling to give up this free humanoid billboard.
If you don't wear it, don't wear it. At most, you will lose the cost of a few clothes and the cost of shipping.
If Wang Mingming wears luna to attend a public event one day, as long as Xia Xiaolan finds out once, she will dare to post a draft of "Ms. Wang Mingming is a close friend of the luna brand". Ordinary people don't want to compare their shame with Mr. Xia easily. She was born in sales, and she can't go on with a shameless salesman and change careers. Xia Xiaolan can step by step to become Mr. Xia.
This is a commercial method, and it may be a bit shameless, but Xia Xiaolan never thought of choosing a moral model!
?After success, these are good things to say, and later generations can even clean up those who sell smuggled goods. Xia Xiaolan has a strong sense of morality if she can avoid those gray areas.
Hua Guo is a big copycat country.
It's not that Chinese people don't have copyright awareness, it's because they have been blocked by technology for many years, if they don't copycats, the economy won't develop so fast Under such a big environment, it is required that a clothing brand in the early stage has high morals and can make great progress all the way, Xia Xiaolan will sneer.
Think starting a business is a shoujo comic, which is cheating from beginning to end?
If you want to use Wang Mingming's popularity to promote, you have to be thick-skinned. Who makes Wang Mingming popular now? Hong Kong's entertainment industry is now radiating to the whole of Asia. Not only in the mainland, but also in places with Chinese people, Wang Mingming is popular if there is no pop singer.
Chen Xiliang overfulfilled the task?Let Wang Mingming wear a luna pattern to perform at the Spring Festival Gala. If it were an actress from the mainland, Xia Xiaolan wouldn¡¯t bother. The actresses in the mainland are short of money. Why don¡¯t they wear the clothes sponsored for free? Something is wrong with my mind?
? If it really doesn't work, when Wang Mingming spends a lot of money at the beginning of the opening, he will invite a famous mainland actress to speak for him and place advertisements on TV.
I can't afford CCTV's advertising time, so I can buy local TV.
For the time being, there are only stores in the capital station and Yangcheng local station Xia Xiaolan shared her thoughts with Chen Xiliang, and Chen Xiliang agreed: "Who stipulates that Hong Kong female stars must be hired!"
Okay, old Chen, your tone is sour. It's not that you don't want to invite me, but you can't afford to invite me for the time being.
Xia Xiaolan wanted to say, "In the future, when we have money, invite big names to shoot commercials."
The big names don¡¯t only shoot advertisements for luxury goods, but later generations of Asian kings have also been Metersbonwe¡¯s spokespersons for many years. Xia Xiaolan has an advantage that other people don't have. She knows who can be popular all the time, and whoever is popular will commit suicide. Although she doesn't follow stars, people who don't follow stars like her can have an impression. Obviously, she has been active in the screen. Evergreen trees on the screen.
After communicating with Boss Chen, Xia Xiaolan is waiting for the opening.
There are two stores in Xidan and Xiushui Street. She and her mother take care of one store alone. Comrade Liu Fen is busy now, and temporarily also serves as Luna's finance. Fern goes to take inventory every day.
"Go to the store in Xidan, it may be busy there, and your roommates, don't you all go there?"
Liu Fen has said so, and Xia Xiaolan has no objection. In the past two years, Xidan has been busier than Xiushui Street, and the flow of people in the two places cannot be compared. It must be that the business in Xidan is better.
Because it was the weekend, the people in dormitory 307 got up early as usual and ran to Xia Xiaolan's house very early.
"Aren't you too early?"
Xia Xiaolan hasn't even gone to the store yet, all the preparations were done last night, so today she can take her time.
Su Jing rolled her eyes, "How many clothes do you think we really need to buy? It's because your house opened today, so I came to help!" (Remember the website website: www.hlnovel.com