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785: Leaflet bombing before opening (4 more)

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    ?

    "mom!"

    Liu Fen was hugged as soon as she got off the train.

    You don't even need to see anyone, just by hearing the voice and smelling the smell, you know it's her daughter.

    "You girl, don't mess around, hurry up and get the goods."

    The last batch of goods went on the train with Liu Fen, and they should also arrive together, but in the cargo compartment.

    Xia Xiaolan waved behind her, and four well-dressed young girls stepped forward to call the boss.

    You talk to each other, your voice is brisk, and you are wearing the same skirt, youthful and beautiful, you can't think of it as attractive.

    Xia Xiaolan took the two girls to pick up the goods. The car had already been hailed. Liu Fen saw their quick movements and felt that the 'training' was really useful.

    "How did Grandma Yu train?"

    When Liu Fen set off to Yangcheng to pick up the goods, it didn't have this effect yet.

    "Uniform clothing is energetic once worn, and the uniform you choose looks good."

    The four clerks were wearing the goods that Liu Fen had sent back in the previous batch. Dull colors cannot be used in spring. Liu Fen chose blue and white suits, white shirts and sky blue jackets + A-line skirts for them.  The shop assistants who feel that the training is hard will consciously straighten their waists as soon as they get dressed.  A suit that can last for a long time without fading or deformation, and the fabric has texture, even if it is a wholesale price, it will cost dozens of dollars.  Pair it with a pair of thick-heeled leather shoes, add up to more than a hundred outfits, and you can wear them before opening. The "money path" of this job is already showing the girls!

    As for Luna's clerks in Beijing, of course they wear uniforms designed by Luna.

    Although Xia Xiaolan put them together for training, except for the three clerks in Yangcheng who knew that they were going to work at Luna, it was not until the end in Beijing that they knew that they would work in three different stores.

    Two of the stores are 'Blue Phoenix' and the other is 'luna'. They can't tell the difference. Xia Xiaolan, the manager, wants to distinguish them.

    She will not bring Luna's clerk to sort out the goods in her clothing store, nor will she let her clerk help Luna. They are also women's clothing, and the business philosophy of the two stores is absolutely different.

    Liu Fen had no time to talk about what happened in Yangcheng.

    Whether it was meeting Xia Dajun and Xia's family, or Tang Hongen's considerate behavior, it was not appropriate to talk about it at this time.

    She and Li Fengmei picked so many spring styles for "Blue Phoenix". The clothes are hanging in the store for sale, and they need to manually cut off the thread ends, check for damage, iron them neatly, and mark the unit price.

    There are also collocations.

    The customer has taken a fancy to a sweater, how to sell her an extra pair of pants?

    When trying on a sweater, let her try on the pants. A set looks good, and she may be reluctant to give up the pants.

    These are sales skills, and they also test the aesthetics and judgment of salespersons in clothing stores.

    Xia Xiaolan hopes that these young girls will really take classes seriously during the training period.

    "There is only a basic salary during the probationary period, but you can get a full attendance bonus! After the probationary period, you can get a commission for the clothes you sell. So, what should you do after you finish sorting out the goods?"

    "We should work hard to distribute leaflets"

    "That's right, who will the flyers be sent to?"

    "Sent to lesbians who dress smart and look like they like to dress up."

    Answering Xia Xiaolan's question is scrambling.

    Xia Xiaolan pointed to the tallest girl, "Qian Ying, tell me."

    Qian Ying looked at Xia Xiaolan with a look of admiration. Xiao Xia was not older than them, but taught them a lot during the training.

    Just like being asked by the teacher in class before, Qian Ying was afraid that she would answer wrongly: "Send it to the lesbians who appear in the office compound, who have their hair permed, and who go shopping in department stores."

    Xia Xiaolan said that there is a "fashionista" in every circle.

    For example, in the compound of a certain unit, there must be a certain lesbian whose dress has been attracting attention and attracting imitation.

    If the leaflets can be accurately delivered to the lesbian, the advertising effect will basically expand to more than half of the unit!

    Xia Xiaolan thought of Editor-in-Chief Cui, if the effect of the advert was good enough, she should cooperate with Editor-in-Chief Cui to engage in the clothing coupons given by the supplementary issue.  Those who come to the store with coupons will enjoy a 12% discount within the specified date. If the store itself is on sale, then the discount will be higher Those who can subscribe to fashion magazines are also the precise customer group that Xia Xiaolan needs to attract.

    Can this be left to Lan Fenghuang.

    Lan Fenghuang is about running traffic, and Luna is about branding. The models of the two stores are different.

    As for the leaflets held by the shop assistants, it is not a new idea now.??When she met director Wang Linshu in the Grand View Garden, she thought of doing this. The original leaflet only had text, but Xia Xiaolan simply added color pictures of the characters.

    The first batch of goods arrived the day before yesterday. Director Wang introduced the photographer, and the photographer introduced a calendar girl to Xia Xiaolan as a model. She matched it with several sets of spring clothes to take good photos It is not expensive for the photographer to do private work, and the calendar girl shoots calendars  When taking photos, the money is paid only after the photos are selected, about 10 yuan per page. Xia Xiaolan chose 5 photos and made a simple puzzle, which is nothing.

    What is expensive is the money for color printing.

    Even if she just printed leaflets, it was not a small sum.

    It is costly and frustrating, of course, leaflets must be used to achieve the greatest effect.

    Before it opened, let the shop assistants distribute it everywhere.

    ?Everyone has a task load, and they have to travel all over the Forty-Nine City in one day, which cannot be done by the clerk alone.  But they are all locals in the capital, and they have friends and relatives. If you help, they will definitely be able to do it.

    Xia Xiaolan didn't have to pay any of those who handed out leaflets.

    Grandma Yu called her a black-hearted profiteer, and President Lian Wu came to her door:

    "Why hasn't the door been opened yet? The whole family has to help distribute leaflets. Some people have come to ask me today. Is it okay to distribute leaflets like this?"

    Some people still have concerns about doing individual business with great fanfare, and feel guilty when handing out leaflets.

    Xia Xiaolan herself is not worried, "Only in this way, the investment in the clothing store will return quickly, and I will also pay back the bank loan soon, right? It's okay, it's the opening announcement. If the effect of the leaflet is good, you may pay back the loan in the future."  You can see the advertisement of our shop in the newspaper."

    President Wu didn't come to scold Xia Xiaolan for being a profiteer, and mobilizing the whole family to help with such things is a matter of course for President Wu.

    It's hard to find a job, and it's easy for the bank tellers. At least Xia Xiaolan asked the clerk's relatives and friends to distribute leaflets, and the relatives and friends of the bank employees even bought national bonds with real money!

    "It's good that it's okay. I see that your store is huge, and the business must be booming!"

    "Then I will borrow your good words."

    Not only President Wu noticed the leaflet, but wherever there are lesbians, it seems that you can see the leaflets of clothing stores.

    Xia Xiaolan is really dark, she made notes specially, and asked the shop assistants to focus on conquering some units with high benefits and good benefits. The lesbians working in these units are rich!  There are also those who pay more attention to dressing, like the Ministry of Foreign Affairs So people who are close to Xia Xiaolan can see the flyer, and people who hate her have the same chance of seeing the flyer

    "A clothing store?"

    As soon as Zhou Yi went out, someone stuffed a piece of paper.

    The big picture was printed in color, and she didn't throw it away for a while.  When I went to meet my friends, I found that she was not the only one who received it.

    So what's the situation?

    "Opening on the 17th, who is it? It's quite big!" (Remember the website of this website: www.hlnovel.com
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