Zhou Liang'an casually threw out this sentence, and lit a cigarette in the meeting room. Although the people sitting under the stage had no special expressions on their faces, they were muttering in their hearts, how did they all know it?
We never hear that the owner is a fan.
However, Zhou Liang'an never cared about what other people were muttering, and said directly: "There will be a World Cup this year, and we can make a fuss about it."
What everyone doesn't understand is, how can the World Cup be related to the VCD of Pioneer Electronics?
Zhou Liang'an quickly solved everyone's doubts, "We can use the World Cup to attract people and create topics."
"For example, add a sentence at the end of the TV advertisement, Pioneer Electronics wishes the Brazilian national team to win the World Cup."
When Yang Tao heard this, he was the first to jump out, "Liang'an, don't fool me. Although I don't play football, I understand that football is round, and anything can happen. How can you guarantee it?" The Brazilian national team will definitely win the World Cup? Besides, Brazil is not the only strong team in world football."
Yang Tao expressed the doubts in everyone's mind.
Zhou Liangan said, "I'm a Brazilian fan, is that okay?"
It turns out that the boss is a fan of the Brazilian national team. No wonder he wanted to add such a sentence in the advertisement. This is true. Through this method, all the fans in China can be successfully attracted to the Pioneer electronic advertisement.
At least the most basic common ground has been found with this group of fans.
At this time, Wang Jianguo raised his doubts again, "It is true that the boss is a fan, but the boss can't guarantee that other fans are fans of the Brazilian national team?"
"Jianguo raised this issue, which is the most critical point."
"If you are a Brazilian fan, then you are my family. If you are not a Brazilian fan, you will definitely stand on the opposite side of me. At this time, many people stand up and criticize us. What do you think I should do at this time? "
When the boss asks a question, he is either brainstorming, and he doesn't know what to do.
Or he has a clue in his heart, let's see if everyone's ideas coincide with his.
Xie Long thought to himself, if at this time, a truly smart person would never express the same opinion as the boss, then since he didn't say it, how would he know that he is different from the boss, so choosing to shut up is the best way.
What if the solution is the same as that of the boss?
Some people will definitely say, "Heroes see the same thing, and the boss will only value me more in the future."
If you have the same idea as your boss, the best way is to keep it in your heart, don't say it, or guide the boss to say it, and then complete the work according to the boss's wishes, which should be the best way to deal with it. Those who see the same thing in the end may not end well.
You want to be the same as the boss, do you also want to be the boss? What do you want?
Xie Long's ability to come up with such an idea shows that he has been able to think differently, but he doesn't really understand Zhou Liang'an. Zhou Liang'an's mind is not so small, but this can be regarded as an experience in the workplace.
Fortunately, everyone in the meeting room kept their mouths tightly shut, and He Xueyi sat beside her.
The stage for the performance should be handed over to the boss, and the employees should stop joining in the fun.
Zhou Liangan said, "If someone jumps out to question us at Pioneer Electronics at this time, then we should be tough with him."
Tough? From the expressions on everyone's faces, it could be seen that they felt that the boss's proposal was unreliable.
When He Xueyi heard this, she seriously looked at Zhou Liang'an's slightly joking face. It didn't seem like a wise move to offend consumers, right?
"First of all, we need to win over some people. Because of the fact that I am a fan of the Brazilian national team, we will win over this part of fans who are also fans of the Brazilian national team, so that they will be curious about Pioneer Electronics' products and have the desire to buy."
"Then I will use the topic to create conflicts with the fans of the Brazilian national team. At this time, I will stand up and tell them that if the Brazilian national team fails to win the championship, any Pioneer Electronic products you buy will be returned unconditionally."
"In this way, whether they are fans of the Brazilian national team or not, they have the urge to buy Pioneer electronic products."
"In this way, I have already earned enough attention, and the rest of the people don't care who wins the championship, they just think?The boss talks a lot, but Boss Zhou is right. "
When everyone heard Zhou Liang'an's proposal, everyone had different thoughts, but one thing was the same. The boss's idea was very bold, and the possibility of success was extremely high. By bundling with a worldwide topic that is completely unrelated to electronic products, the purpose of promotion is achieved.
Imagine, with 20 branches opening at the same time, and then contacting the topics that have attracted attention one after another, the beneficiaries are not only Pioneer Electronics, but also Nanhua Electric.
But this time the problem reappeared.
The person who asked the question was He Xueyi, "If the Brazilian team really didn't win the championship, would you refund the money as promised?"
"certainly!"
Zhou Liang'an said, "No one really thinks that refunding after I sell something is a kind of loss. First of all, the integrity of the enterprise has been placed on the table, so that the whole world can see the integrity of Pioneer Electronics, and let everyone Look at the reputation of our four seas."
"Secondly, most people know the benefits of Pioneer Electronics VCD after using it. Will he really return it?"
"Even if they do return the product, Pioneer Electronics will bring a huge sales bonus after earning a wave of word-of-mouth due to the accumulated reputation."
"Those consumers who have returned the goods will also buy other brands of vcds. Since then, it has driven the entire 100-billion-level market."
Zhou Liang'an put the cigarette butt in his hand into the ashtray, patted the ashes on his sleeve indifferently, and exhaled the last puff of cigarette, saying lightly, "Boss Zhou's spirit of sacrificing the small self to complete the big self will surely usher in the future." A wave of applause from colleagues, this kind of fame and fortune, still needs to be done."
Write it down, quickly write down the boss's operation, the effect has been fully drawn.
Yang Xueli, the director of brand operations, can't wait to throw herself into the boss at this time.
Zhou Liang'an, looking at the surprised He Xueyi, blinked at her, as if to say, "Don't be six!"
He Xueyi's heart trembled, some people, maybe they are born business prodigy, right?
"Let's go, go to Nanhua Electric for a walk in the morning!"
"In the afternoon, go to Pioneer Electronics Factory."
After Zhou Liang'an, Zhang Qizhen and others met, a group of people headed towards Nanhua Electric in a big battle. (Remember the site URL: www.hlnovel.com