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Chapter 297 TV shopping is here

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    ?

    Gift giving?  Qiu Jianjun would not want it.

    So what does Qiu Jianjun want?  score.

    Qiu Jianjun felt that Zhou Liangan, a young man, was a little clever, and his views coincided with Qiu Jianjun's. Coupled with Zhou Liangan's recent thoughts, Qiu Jianjun was very interested, so he invited him to come to his house for a sit-down.

    What is Zhou Liangan's next-generation product that was not mentioned on the table?

    It wasn't until he sat down at the dining table that Qiu Jianjun formally introduced his wife, "This is my wife, Su Ho!"

    Soho?  I'm still number eighty-eight!  Zhou Liang'an smiled inwardly, and greeted sweetly, "Hi sister-in-law!"

    Zhou Liang'an just lifted his buttocks, Su Ho quickly pressed his hand, "Sit down, sit down, there are not so many rules in my family."

    When Qiu Li heard Zhou Liang'an calling his mother his sister-in-law, he rolled his eyes and scolded inwardly, what the fuck, he took advantage of me again.

    In the 1990s, when official figures introduced their wives to others, they usually called them in two ways, one as family member and the other as lover.

    Lover is relatively common, but I don¡¯t know why, after 20 years, lover has become a very nasty title, and has become a standard for showing affection, but in the early 1990s, it was indeed a very  usual thing.

    "Xiao Zhou, thank you for driving my son out of the game hall, little bastard, he knows how to enter the game hall after a day of not doing business." Su Ho thanked Zhou Liang'an.

    Qiu Li sat there obediently like a well-behaved elementary school student, and took the initiative to put the plate full of meat in front of Zhou Liangan, "Boss Zhou, please eat Boss Zhou, do you want me to pick it up for you Try this dish  food, but my mother is good at it"

    Zhou Liang'an's face turned red again, Su Ho looked at Zhou Liang'an suspiciously with his son's tail between his legs, he must not be some kind of hooligan.

    At this moment, Su Ho's eyes became alert.

    How could Qiu Jianjun not know what this little bastard was up to? It must be because Zhou Liang'an threw him out of the game hall several times, with resentment in his heart, and pretending to want revenge!

    It's just that his son's way of pretending to be a tiger is different from the traditional way. It is better to pretend to be cowardly in front of Lao Tzu than to act arrogant. Of course, he doesn't want Lao Tzu to clean up Zhou Liang'an, it's purely to disgust Zhou Liang'an, as long as Zhou Liang'an feels uncomfortable  , his purpose is achieved.

    Zhou Liang'an is indeed quite angry now.

    In order not to let his son go on messing around, Qiu Jianjun took the initiative to ask, "Why do you think Changming Road prohibits consumption by minors?"

    Zhou Liang'an breathed a sigh of relief, and when he took the wine glass, he offered a toast to Qiu Jianjun first, "What is a minor? The sun at eight or nine o'clock, the future flowers of the motherland, I can't just watch them, just being tortured like this. They  Should be well-educated, not wasted time in places like game halls and billiard rooms"

    Zhou Liang'an just talked about his views briefly, and Qiu Jianjun was already very satisfied, then he glared at Qiu Li, who was still preparing to be a demon, and told him to be more honest.

    Zhou Liang'an secretly smiled, brat, you are still a little tender when you fight with me, you wait for me, you will still feel uncomfortable later.

    When Zhou Liangan was secretly competing with that little bastard in his heart, Qiu Jianjun talked about the next-generation product that Zhou Liangan said, "Tell me about your idea of ??going to those two TV stations to promote it."

    "It's publicity, and it's also a marketing model. This is a concept that breaks the traditional sales model. Let's call it TV shopping for the time being!"

    TV shopping?

    Qiu Jianjun was stunned for a moment. This thing was a new thing to him, but he summed up Zhou Liangan's thoughts and plans in four simple words, and he almost understood what he wanted to do.

    Qiu Jianjun actually took the initiative to pour wine for Zhou Liang'an, how could Zhou Liang'an dare to be so arrogant, and quickly took the bottle from his hand, "I'll come, I'll"

    "Tell me about it in detail."

    "How should I put it, let me use an analogy. The most common thing that everyone comes into contact with now is the radio, TV, newspapers and magazines. Needless to say, TV advertisements, there are occasional advertisements on the radio, which is normal, but none of them  To break the traditional sales model, the first one to break the traditional sales model should be magazine shopping.¡±

    Zhou Liang'an asked Qiu Li, "Do you have magazines at home? Find one for me."

    Qiu Li was quite reluctant at first, but after being glared at by his father, he had no choice but to find a magazine. Zhou Liangan turned to the last page and pointed to some product pictures on it and said, "These things,  It is purchased by remittance. You see, there are iron gloves, switchblades, and nunchucks., iron fingers, and machetes, etc., as long as you fill in the serial number of the product through remittance, the manufacturer will receive the remittance, and after checking the product code to confirm, it will mail this product to you  Come here, mail order for short.  "

    Qiu Jianjun knows about mail order, but for this item, buyers and sellers lack trust, and many people will have a question in their hearts. After the money is remitted, can the product really be received?  Therefore, the sales volume of mail-order items is actually not high, lacking the most basic trust.

    After letting Qiu Jianjun digest for a while, Qiu Jianjun asked with great interest, "TV shopping may break the traditional sales model, but where is the basis of trust?"

    "The credibility of the TV station!"

    Zhou Liang'an explained the core of the problem, and Qiu Jianjun was finally able to see the whole picture of Zhou Liang'an's intentions.

    So I no longer intend to interrupt Zhou Liangan, let him continue talking.

    "At the end of the 1980s, televisions became one of the popular electrical appliances in people's homes, so there were TV advertisements, and some familiar advertisements often came to mind, Vitality 28 Shashi Daily ChemicalLook, there is a tornado  Here comes, big bubble gumLife No. 1 supplements brain nutritionJieeryin, wash up"

    "Ahem"

    Qiu Jianjun coughed violently twice before stopping Zhou Liang'an from continuing, the little bastard really became more and more addicted to talking, and he didn't look at the occasion.

    Zhou Liang'an didn't pay much attention to this episode, and clapped his hands, redirecting Qiu Jianjun's thoughts to him, and then said: "These advertisements are enough to brainwash you, so that when you choose the same type of product, you will be the first to think of it."  They will be the first to think of such a brand to buy when they are shopping. This is the advertising effect. But there is also a problem, that is, when you are not shopping, you will definitely not think of buying things, so the ability of advertising to monetize is relatively  Weaker."

    "Television shopping is different. It promotes, brainwashes and sells at the same time. The method is actually very simple, that is, when repeatedly advertising on TV, print the phone number below. If you need this product, it is just right at hand.  What if you have a phone? Pick up the phone, make a call, and place an order"

    It's that simple?

    Qiu Jianjun really does not believe that this method that can break the traditional marketing model will be so simple, "How to pay for the payment? How to pick up the goods?"

    "Door-to-door delivery, cash on delivery!"

    Zhou Liang'an served a glass of wine, and he did it in one go, with confidence all over his face.  (Remember the site URL: www.hlnovel.com
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